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With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.
Depending on which definition you read as what constitutes a millennial, I am one. Apparently.
Last week, lastminute.com group announced its new media business, The Travel People.
In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.
Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?
This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...
Last week I encountered this ad experience on my iPhone.
Even for a mobile ad, this was bad.
Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson.
Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world.
Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy.
Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.
Here are some thoughts on the deal and what it means for both parties.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
As a married man only a month resident in my first owned home, IKEA is a big part of my life.
The brand is frequently cited as a master of branding, marketing and advertising.
So, here are 10 examples of fantastic marketing creative from IKEA.
I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.
What better position to shine a light on then, this week, than the Managing Director of an ad tech company.
I caught up with Chris Bennett, EMEA MD of Pixability, to find out what he does all day.
Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.
But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see CMPs and DCOs), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?
Here are, to my mind, some pros and cons of this new technology.
We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.
Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is.
Stats on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?
No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: