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Video ad tech company Unruly has revealed the most shared ads of 2016.
Here are the top 10...
(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)
The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994.
Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.
This is for a number of reasons.
Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.
A key theme that came up several times throughout the day was what marketers require to get started.
Our latest Day in the Life comes from the world of online travel.
Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.
We caught up with her to find out what she does all day.
With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.
Depending on which definition you read as what constitutes a millennial, I am one. Apparently.
Last week, lastminute.com group announced its new media business, The Travel People.
In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.
Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?
This week's digital news has veered from the salacious to the mundane.
But you must know all of it, lest you become suddenly irrelevant.
Here you go...
Last week I encountered this ad experience on my iPhone.
Even for a mobile ad, this was bad.
Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson.
Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world.
Yes, this is my last day as the official weekly Econsultancy digital marketing stats round-up guy.
Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.
Here are some thoughts on the deal and what it means for both parties.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
As a married man only a month resident in my first owned home, IKEA is a big part of my life.
The brand is frequently cited as a master of branding, marketing and advertising.
So, here are 10 examples of fantastic marketing creative from IKEA.