Posts tagged with Advertising Association

AA and Warc downgrade UK adspend for 2012

The Advertising Association (AA) and Warc have downgraded claims that UK advertising spend will grow by 4.7% in 2012, as predicted earlier this year.

Forecasted growth for next year has dropped to 3.8%, which reflects the “deteriorating economic outlook and the impact of the Eurozone crisis on global corporate and consumer confidence”.

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UK's ASA looks to regulate social media marketing

Social networks are increasingly popular with marketers, and that means they're increasingly popular with the government bodies that regulate marketers.

In the United States, the Federal Trade Commission (FTC) has issued guidelines designed to set boundaries on what marketers can and can't do in the world of social media. So it's no surprise that a similar effort is now taking shape across the pond in the UK.

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