Posts tagged with Advertising.Com

AOL turns to Yahoo's ad exchange to move inventory

How to compete with Google in the display advertising space? Late last year, three unlikely allies, Yahoo, AOL and Microsoft, forged a pact that would allow each company to sell certain display ad inventory for the others.

At the time, Yahoo and Microsoft decided to use different ad exchanges, while AOL remained undecided.

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AOL sues Advertise.com over trademark violations

AOL may have a copyright on advertising online. Or at least using the word "advertise" in a URL. The company has filed a lawsuit against the website Advertise.com for infringing on AOL's rights to the names Advertising.com and Ad.com.

Web surfers who go to Advertising.com are now redirected to AOL's Platform-A advertising network, but that isn't stopping AOL from going after Advertise.com for trying to steal its business.

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