Posts tagged with Advertising Networks

In mobile ad battle, Google is besting Apple

Thanks to the popularity of the iPhone and iPad, Apple arguably has by far the most impressive ecosystem in the mobile market. Based on this, one might logically assume that the company should have the ability to thrive in the mobile advertising space.

As we've reported before, however, Apple's mobile ad offering, iAd, has struggled. And even with the recruitment of a new executive from Adobe to turn it around, iAd's position in the market is apparently not improving.

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Research reveals increasing use of online ad networks

Two thirds of advertisers are currently working with online ad networks, while almost half say they are using them more than they were a year ago.

This is one of the findings of Econsultancy's Online Advertising Survey Report, which was produced in association with the Rubicon Project, based on a survey of more than 250 advertisers and agencies.

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