Posts tagged with Advertising Revenue

Ads, not internet, to blame for newspaper woes: study

It's common wisdom that the long, painful decline of newspaper business models began as the internet blossomed.

The internet is blamed for just about everything, from declining print subscription revenue to freefalling classified ad revenue. But is the common wisdom about the internet and newspapers wrong?

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Forget social media, SEO and PPC is where the money's at

Social media has grown like a weed on the consumer usage front but when it comes to revenue, social media hasn't yet found enough friends in the form of advertisers to cement its place as a digital marketing staple.

According to Forrester Research, however, that will all change by 2014. As our own Meghan Keane detailed, spending on social media marketing will grow to over $3bn by then, up from an estimated $716m this year, Forrester predicts.