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Posts tagged with Advertising Standards Authority

How to create and manage brand advocates

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans.

Fans who are willing and able to dedicate their own time to support a brand online, or in person.


UK's ASA looks to regulate social media marketing

Social networks are increasingly popular with marketers, and that means they're increasingly popular with the government bodies that regulate marketers.

In the United States, the Federal Trade Commission (FTC) has issued guidelines designed to set boundaries on what marketers can and can't do in the world of social media. So it's no surprise that a similar effort is now taking shape across the pond in the UK.