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Posts tagged with Advertising Week

Yahoo: when all else fails, advertise

When Carol Bartz took over as CEO of Yahoo in January of this year, she was handed a huge task: recapture some of Yahoo's past glory. Most agreed that doing that meant figuring out what to do with Yahoo search.

Plan A: hand off the search business to Microsoft. But signs are mounting that regulators may not let the deal proceed smoothly, if at all. This led Search Engine Watch's Danny Sullivan to ask a simple question: "what's Yahoo's Plan B for search?"

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