tag:econsultancy.com,2008:/blog/tags/advertising Posts tagged with "advertising" from the Econsultancy blog 2018-03-26T12:27:00+01:00 tag:econsultancy.com,2008:BlogPost/69884 2018-03-26T12:27:00+01:00 2018-03-26T12:27:00+01:00 What is cross-channel advertising and why do you need it? Nikki Gilliland <p><strong>Google and Facebook are said to account for over a quarter of UK internet time, or one in every three and a half minutes that <a href="http://www.vertoanalytics.com/google-facebook-account-quarter-internet-time/" target="_blank">Brits spend online</a>. </strong></p> <p>Essentially, when we’re online, it’s highly likely that we’re using a Google or Facebook-owned app or website, whether that be Gmail, Chrome, WhatsApp or Instagram.</p><p><a href="https://econsultancy.com/blog/69884-what-is-cross-channel-advertising-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69787 2018-02-13T11:28:00+00:00 2018-02-13T11:28:00+00:00 Five tips for a successful Facebook advertising strategy Nikki Gilliland <p><strong>Facebook remains a behemoth within the world of digital advertising. </strong></p> <p>In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.</p><p><a href="https://econsultancy.com/blog/69787-five-tips-for-a-successful-facebook-advertising-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69681 2017-12-15T14:22:54+00:00 2017-12-15T14:22:54+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Let’s marvel at some wondrous stats from the world of digital marketing, shall we?</strong></p> <p>This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. </p><p><a href="https://econsultancy.com/blog/69681-the-best-digital-marketing-stats-we-ve-seen-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69645 2017-12-11T11:00:00+00:00 2017-12-11T11:00:00+00:00 10 of the best ad campaigns from the UK’s top supermarkets Nikki Gilliland <p><strong>The UK’s biggest supermarkets are constantly vying for consumer attention. </strong></p> <p>The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).</p><p><a href="https://econsultancy.com/blog/69645-10-of-the-best-ad-campaigns-from-the-uk-s-top-supermarkets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69574 2017-11-09T12:00:00+00:00 2017-11-09T12:00:00+00:00 Personalised ad campaigns: Examples from Argos, 20th Century Fox & Microsoft Nikki Gilliland <p><strong>We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online.</strong></p> <p>But what about an advert featuring your face or someone you know?</p><p><a href="https://econsultancy.com/blog/69574-personalised-ad-campaigns-examples-from-argos-20th-century-fox-microsoft/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69430 2017-09-18T11:33:46+01:00 2017-09-18T11:33:46+01:00 A day in the life of... an agency planner Ben Davis <p><strong>This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.</strong></p> <p>Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69430-a-day-in-the-life-of-an-agency-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69175 2017-07-11T09:46:08+01:00 2017-07-11T09:46:08+01:00 A day in the life of... Head of Yahoo Storytellers content studio Ben Davis <p><strong>Emma Jowett is Head of ‎Yahoo Storytellers, an end-to-end customer content studio that helps Yahoo advertisers build campaigns.</strong></p> <p>We caught up with Emma to see what her role entails.</p> <p><a href="https://econsultancy.com/blog/69175-a-day-in-the-life-of-head-of-yahoo-storytellers-content-studio/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69199 2017-06-27T12:00:00+01:00 2017-06-27T12:00:00+01:00 A dive into the murky, but very important world of affiliate marketing Andy Favell <p><strong>In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.</strong></p> <p>10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.</p><p><a href="https://econsultancy.com/blog/69199-a-dive-into-the-murky-but-very-important-world-of-affiliate-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68586 2016-12-01T10:58:00+00:00 2016-12-01T10:58:00+00:00 The 10 most shared video adverts of 2016 Ben Davis <p><strong>Video ad tech company Unruly has revealed the most shared ads of 2016.</strong></p> <p>Here are the top 10...</p> <p>(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)</p><p><a href="https://econsultancy.com/blog/68586-the-10-most-shared-video-adverts-of-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68321 2016-09-27T14:02:20+01:00 2016-09-27T14:02:20+01:00 Making the business case for programmatic advertising Seán Donnelly <p><strong>The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994. </strong></p> <p>Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.</p> <p>This is for a number of reasons.</p><p><a href="https://econsultancy.com/blog/68321-making-the-business-case-for-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68323 2016-09-26T14:33:00+01:00 2016-09-26T14:33:00+01:00 Getting started with programmatic? Here are some tips from the experts Seán Donnelly <p><strong>Last week we hosted <a href="https://econsultancy.com/events/get-with-the-programmatic-2016/">Get With The Programmatic 2016</a> (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.</strong></p> <p>A key theme that came up several times throughout the day was what marketers require to get started.</p><p><a href="https://econsultancy.com/blog/68323-getting-started-with-programmatic-here-are-some-tips-from-the-experts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68191 2016-08-30T11:10:40+01:00 2016-08-30T11:10:40+01:00 A day in the life of... CCO Media & Partnerships at lastminute.com Group Ben Davis <p><strong>Our latest Day in the Life comes from the world of online travel.</strong></p> <p>Alessandra Di Lorenzo is Chief Commercial Officer, Media &amp; Partnerships at lastminute.com Group.</p> <p>We caught up with her to find out what she does all day.</p><p><a href="https://econsultancy.com/blog/68191-a-day-in-the-life-of-cco-media-partnerships-at-lastminute-com-group/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68044 2016-07-21T13:20:15+01:00 2016-07-21T13:20:15+01:00 Millennials don't hate advertising: It's all about the value exchange Dale Lovell <p><strong>With millennial expectations of advertising increasing and the rise of ad-blocking, the value exchange between brand and consumer is now more important than ever.</strong></p> <p>Depending on which definition you read as what constitutes a millennial, I am one. Apparently.</p><p><a href="https://econsultancy.com/blog/68044-millennials-don-t-hate-advertising-it-s-all-about-the-value-exchange/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68077 2016-07-18T11:28:00+01:00 2016-07-18T11:28:00+01:00 Why Lastminute.com is taking control of its ad inventory Ben Davis <p><strong>Last week, lastminute.com group announced its new media business, The Travel People.</strong></p> <p>In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.</p> <p>Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?</p><p><a href="https://econsultancy.com/blog/68077-why-lastminute-com-is-taking-control-of-its-ad-inventory/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67990 2016-06-24T11:26:03+01:00 2016-06-24T11:26:03+01:00 The week in digital (in five minutes) Ben Davis <p><strong>This week's digital news has veered from the salacious to the mundane.</strong></p> <p>But you must know all of it, lest you become suddenly irrelevant.</p> <p>Here you go...</p><p><a href="https://econsultancy.com/blog/67990-the-week-in-digital-in-five-minutes-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67896 2016-05-31T14:20:00+01:00 2016-05-31T14:20:00+01:00 Has CNN created the worst ever mobile ad experience? Ben Davis <p><strong>Last week I encountered this ad experience on my iPhone.</strong></p> <p>Even for a mobile ad, this was bad.</p><p><a href="https://econsultancy.com/blog/67896-has-cnn-created-the-worst-ever-mobile-ad-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67728 2016-04-08T12:33:00+01:00 2016-04-08T12:33:00+01:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong>Here’s a stat for you: 100% of Jack Simpsons say this is a very sad day indeed, according to a new survey by Jack Simpson. </strong></p> <p>Why? Well, loyal stat devourers, I am sorry to announce that this is last time I will fill your lives with life-changing facts and figures from the marketing world. </p> <p>Yes, this is my last day as the official weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up guy. </p><p><a href="https://econsultancy.com/blog/67728-top-10-digital-marketing-stats-of-the-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67710 2016-04-06T14:03:00+01:00 2016-04-06T14:03:00+01:00 Twitter's NFL deal: five questions we're asking Ben Davis <p><strong>Twitter will be live streaming 10 Thursday night NFL games during the 2016 season.</strong></p> <p>Here are some thoughts on the deal and what it means for both parties.</p><p><a href="https://econsultancy.com/blog/67710-twitter-s-nfl-deal-five-questions-we-re-asking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67692 2016-04-05T01:00:00+01:00 2016-04-05T01:00:00+01:00 The best APAC digital marketing stats from March 2016 Ben Davis <p><strong>This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.</strong></p> <p>Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.</p> <p>For more stats, subscribers can download our <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67692-the-best-apac-digital-marketing-stats-from-march-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67694 2016-04-01T11:57:00+01:00 2016-04-01T11:57:00+01:00 10 examples of great IKEA marketing creative Ben Davis <p><strong>As a married man only a month resident in my first owned home, IKEA is a big part of my life.</strong></p> <p>The brand is frequently cited as a master of branding, marketing and advertising.</p> <p>So, here are 10 examples of fantastic marketing creative from IKEA.</p><p><a href="https://econsultancy.com/blog/67694-10-examples-of-great-ikea-marketing-creative/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67687 2016-03-30T12:38:00+01:00 2016-03-30T12:38:00+01:00 A day in the life of... Managing Director of an ad tech firm Ben Davis <p><strong>I love our 'Day in the life..' series for its insight into what are (to me) sometimes opaque job roles.</strong></p> <p>What better position to shine a light on then, this week, than the Managing Director of an ad tech company.</p> <p>I caught up with Chris Bennett, EMEA MD of <a href="http://www.pixability.com/">Pixability</a>, to find out what he does all day.</p><p><a href="https://econsultancy.com/blog/67687-a-day-in-the-life-of-managing-director-of-an-ad-tech-firm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67676 2016-03-28T17:25:00+01:00 2016-03-28T17:25:00+01:00 Algorithmic analysis of facial expressions? Don't make me laugh. Ben Davis <p><strong>Mediacom has teamed up with Realeyes, the latest company to offer so-called 'emotional analytics'.</strong></p> <p>But, with the advertising landscape so chock-full of tech at the moment (even on the creative side - see <a href="https://econsultancy.com/blog/67629-in-programmatic-advertising-what-are-cmps-and-dcos/">CMPs and DCOs</a>), do agencies and advertisers really need to be pointing web cams at people's faces to know if a video ad is good or not?</p> <p>Here are, to my mind, some pros and cons of this new technology.</p><p><a href="https://econsultancy.com/blog/67676-algorithmic-analysis-of-facial-expressions-don-t-make-me-laugh/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67670 2016-03-24T13:41:49+00:00 2016-03-24T13:41:49+00:00 Two-thirds of Australian marketers say current display ads model is broken Jack Simpson <p><strong>We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.</strong></p> <p>Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent <a href="https://www.econsultancy.com/reports/people-based-advertising/">People-Based Advertising report</a> either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is. </p><p><a href="https://econsultancy.com/blog/67670-two-thirds-of-australian-marketers-say-current-display-ads-model-is-broken/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67677 2016-03-24T11:33:37+00:00 2016-03-24T11:33:37+00:00 Top 10 digital marketing stats of the week Jack Simpson <p><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/">Stats</a> on a Thursday? Have you lost it, Simpson? Do you need a lie down and a hot Lemsip? Should we contact your next of kin and tell them to prepare for the worst?</strong></p> <p>No, you silly rabbits. It’s Easter weekend. Which means, in the words of the ever-culturally relevant Rebecca Black: </p><p><a href="https://econsultancy.com/blog/67677-top-10-digital-marketing-stats-of-the-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67673 2016-03-23T14:15:41+00:00 2016-03-23T14:15:41+00:00 Eight intriguing US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another edition of our US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up – arguably the most hotly anticipated thing on the internet. </strong></p> <p>This week we’re covering digital adspend, generation Z, jazz fans, and people using their phones on the toilet. Yes, you read that right.</p><p><a href="https://econsultancy.com/blog/67673-eight-intriguing-us-digital-marketing-stats-from-the-past-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67661 2016-03-18T11:31:00+00:00 2016-03-18T11:31:00+00:00 Nine exciting digital marketing stats from the past week Jack Simpson <p><strong>Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction. </strong></p> <p>But if you have called in sick today then never fear, because the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.</p><p><a href="https://econsultancy.com/blog/67661-nine-exciting-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67638 2016-03-14T10:21:00+00:00 2016-03-14T10:21:00+00:00 Seven tips for driving an emotional response to video marketing Jack Simpson <p><strong>The ability to <a href="https://econsultancy.com/blog/66656-eight-examples-of-effective-emotional-video-content">elicit emotions</a> in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. </strong></p> <p>But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.    </p> <p>In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads. </p><p><a href="https://econsultancy.com/blog/67638-seven-tips-for-driving-an-emotional-response-to-video-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67631 2016-03-10T09:48:00+00:00 2016-03-10T09:48:00+00:00 Here’s why the UK culture secretary is clueless on ad blocking Jack Simpson <p><strong>The <a href="https://econsultancy.com/blog/67019-12-alarming-ad-blocking-stats-that-reveal-the-size-of-the-problem">ad blocking</a> debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings. </strong></p> <p>The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.</p><p><a href="https://econsultancy.com/blog/67631-here-s-why-the-uk-culture-secretary-is-clueless-on-ad-blocking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67626 2016-03-08T17:02:00+00:00 2016-03-08T17:02:00+00:00 17 marketing campaigns with a positive message for women Jack Simpson <p><strong>Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.</strong></p> <p>Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that <a href="https://econsultancy.com/blog/67575-our-take-on-the-top-10-most-controversial-ads-of-2015">‘beach body ready’ campaign</a>?), but others are actually doing some good, so I’m going to focus on them. </p><p><a href="https://econsultancy.com/blog/67626-17-marketing-campaigns-with-a-positive-message-for-women/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67624 2016-03-08T14:35:00+00:00 2016-03-08T14:35:00+00:00 Eight exciting US digital marketing stats from the past week Jack Simpson <p><strong>Welcome to another dose of our regular US <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up. Some say it is even more eagerly anticipated than the Presidential Election. </strong> </p> <p>This week we’re covering digital ROI, yet more ad blocking, The Oscars, Donald Trump, mobile, and more. </p><p><a href="https://econsultancy.com/blog/67624-eight-exciting-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67616 2016-03-08T11:12:51+00:00 2016-03-08T11:12:51+00:00 Video ads: if you’re demanding attention you’re doing it wrong Jack Simpson <p><strong>Attention spans are evolving, and by that I mean they’re shrinking. </strong></p> <p>Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting.</p> <p>15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence.  </p> <p>I’m not alone in this, and one of the talks at our <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event last week that particularly interested me was from Innovid’s Tal Chalozin, who was there to discuss how video advertisers can cater for the modern-day online attention span. </p><p><a href="https://econsultancy.com/blog/67616-video-ads-if-you-re-demanding-attention-you-re-doing-it-wrong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67608 2016-03-04T10:57:41+00:00 2016-03-04T10:57:41+00:00 12 intriguing digital marketing stats from the past week Jack Simpson <p><strong>It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world. </strong></p> <p>I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word. </p> <p>She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.”</p><p><a href="https://econsultancy.com/blog/67608-12-intriguing-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67606 2016-03-04T09:58:47+00:00 2016-03-04T09:58:47+00:00 How O2 achieves creativity through data Jack Simpson <p><strong>Some people seem slightly alarmed by the rise of automation in marketing. </strong></p> <p>Is it the first step towards all of us being replaced by robots that will eventually enslave humankind and force us to oil their joints until the end of time?</p> <p>While that might have been a lame attempt at a joke, it is actually very relevant to the <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> event I attended yesterday, which was all about how this largely automated channel needn’t spell the end of human creativity in marketing. </p><p><a href="https://econsultancy.com/blog/67606-how-o2-achieves-creativity-through-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67557 2016-02-25T10:38:40+00:00 2016-02-25T10:38:40+00:00 Three is right to declare war on ‘irrelevant and excessive mobile ads’ Jack Simpson <p><strong>Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. </strong></p> <p>Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. </p> <p>The network has announced that it will roll out <a href="https://econsultancy.com/blog/67019-12-alarming-ad-blocking-stats-that-reveal-the-size-of-the-problem">ad blocking</a> technology on its network after initially trialling it in Italy. </p><p><a href="https://econsultancy.com/blog/67557-three-is-right-to-declare-war-on-irrelevant-and-excessive-mobile-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67556 2016-02-23T14:51:33+00:00 2016-02-23T14:51:33+00:00 Yet another (paid) opinion piece about Huffington Post's blogger relations Ben Davis <p><strong>The editor-in-chief of Huffington Post UK caused a mini Twitter storm last week when he told Radio 4 that unpaid journalism is more authentic, more real than a paid column.</strong></p> <p>This ignited pretty much the same debate that raged when HuffPo was sold to AOL in 2011. Many unpaid bloggers suddenly felt aggrieved that their work had lined Arianna's pockets.</p> <p>But in 2016, this gaffe is more a lesson in PR than it is a chance to re-examine the economics of publishing.</p><p><a href="https://econsultancy.com/blog/67556-yet-another-paid-opinion-piece-about-huffington-post-s-blogger-relations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67519 2016-02-12T11:13:42+00:00 2016-02-12T11:13:42+00:00 14 fascinating digital marketing stats from the past week Jack Simpson <p><strong>It’s Valentine’s Day on Sunday, and I’ve got the perfect gift idea for you…</strong> </p> <p>No, it’s not something trashy and predictable like a box of chocolates or a diamond necklace. It’s the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up.</p><p><a href="https://econsultancy.com/blog/67519-14-fascinating-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67494 2016-02-11T09:56:00+00:00 2016-02-11T09:56:00+00:00 Five ways The New York Times is innovating its publishing model Ben Davis <p><strong>At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.</strong></p> <p>Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.</p> <p>The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.</p> <p>The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.</p><p><a href="https://econsultancy.com/blog/67494-five-ways-the-new-york-times-is-innovating-its-publishing-model/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67456 2016-02-02T01:01:00+00:00 2016-02-02T01:01:00+00:00 The best APAC digital marketing stats from January 2016 Ben Davis <p><strong>India, Australia and China feature prominently in January 2016's APAC stats roundup.</strong></p> <p>Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.</p> <p>For more statistical fun, subscribers can download the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Econsultancy Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67456-the-best-apac-digital-marketing-stats-from-january-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67438 2016-01-28T10:53:00+00:00 2016-01-28T10:53:00+00:00 What will impact Martech & Ad Tech trends in 2016? Glen Hartman <p><strong>The union between marketing technology and advertising technology is strengthening, like it or not. </strong></p> <p>I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. </p><p><a href="https://econsultancy.com/blog/67438-what-will-impact-martech-ad-tech-trends-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67441 2016-01-26T09:55:51+00:00 2016-01-26T09:55:51+00:00 Start Me Up! People.io allows people to monetize their personal data Ben Davis <p><strong>Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.</strong></p> <p>It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.</p> <p>We caught up with the team...</p><p><a href="https://econsultancy.com/blog/67441-start-me-up-people-io-allows-people-to-monetize-their-personal-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67414 2016-01-20T10:02:38+00:00 2016-01-20T10:02:38+00:00 Is this the next step in programmatic out-of-home? Ben Davis <p><strong>While it may always be impossible to sell actual out-of-home <em>impressions</em>, billboard technology is evolving rapidly and creating a newly agile medium for advertisers.</strong></p> <p><a href="http://www.clearchannel.co.uk/uk-high-streets-set-for-digital-transformation-2/%20">Clear Channel has just bought almost 2,000 phone booths</a> from Arqiva and is expanding its use of automated digital six-sheet screens.</p> <p>These new kiosks won't just be advertisements, but will provide a host of benefits to the public as well as advertisers.</p> <p>Let's look at the future of out-of-home...</p><p><a href="https://econsultancy.com/blog/67414-is-this-the-next-step-in-programmatic-out-of-home/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67418 2016-01-19T10:29:00+00:00 2016-01-19T10:29:00+00:00 What is location-based advertising & why is it the next big thing? Jack Simpson <p><strong>66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our <a href="https://econsultancy.com/blog/67413-nine-glorious-digital-marketing-stats-from-the-past-week">digital marketing stats round-up</a>. </strong></p> <p>This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? </p> <p>For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.</p><p><a href="https://econsultancy.com/blog/67418-what-is-location-based-advertising-why-is-it-the-next-big-thing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67401 2016-01-13T14:11:37+00:00 2016-01-13T14:11:37+00:00 Eight of the best US digital marketing stats we've seen this week Jack Simpson <p><strong>The holiday season seems like a lifetime ago already, but it has been <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016">an exciting start to the year for digital marketing</a>. </strong></p> <p>In this first US-focused <a href="https://econsultancy.com/reports/internet-statistics-compendium/">digital marketing stats</a> round-up of 2016, we’ll be covering everything from loyalty programs to Tinder and teenagers.</p><p><a href="https://econsultancy.com/blog/67401-eight-of-the-best-us-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67390 2016-01-11T09:56:00+00:00 2016-01-11T09:56:00+00:00 Why Cillit Bang was wrong to lose Barry Scott Jack Simpson <p><strong>One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. </strong></p> <p>Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.</p><p><a href="https://econsultancy.com/blog/67390-why-cillit-bang-was-wrong-to-lose-barry-scott/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67375 2016-01-05T14:18:00+00:00 2016-01-05T14:18:00+00:00 Five reasons VR skeptics are missing the point Ben Davis <p><strong>I hate to start the year with such a passive aggressive headline, but I hope the reader doesn't take it personally.</strong></p> <p>Throughout the course of 2015, I went from being ambivalent about virtual reality, thinking of it as tangential to marketing, to a state of full-on positivity and expectation.</p> <p>Here's why I think VR skeptics are missing the point.</p><p><a href="https://econsultancy.com/blog/67375-five-reasons-vr-skeptics-are-missing-the-point/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67281 2015-12-03T13:08:51+00:00 2015-12-03T13:08:51+00:00 Give your ad campaigns a boost between Christmas and New Year Stephanie Carr <p><strong>As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.</strong></p><p><a href="https://econsultancy.com/blog/67281-give-your-ad-campaigns-a-boost-between-christmas-and-new-year/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67257 2015-11-30T11:36:32+00:00 2015-11-30T11:36:32+00:00 15 reasons your brand should be on Snapchat Jack Simpson <p><strong>“Those who fail to learn from history are doomed to repeat it.”</strong></p> <p>That is the saying that springs to mind when I see marketers dismissing Snapchat as a significant channel. Presumably they’re the same people who realised <a href="https://econsultancy.com/blog/66706-60-quick-social-media-tips-for-beginners">social media</a> was a good idea five years later than their competitors. </p><p><a href="https://econsultancy.com/blog/67257-15-reasons-your-brand-should-be-on-snapchat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67242 2015-11-25T10:27:43+00:00 2015-11-25T10:27:43+00:00 Black Friday 2015: 16+ stats to prepare you for the big day Jack Simpson <p><strong><a href="https://econsultancy.com/blog/67159-are-we-doing-black-friday-in-the-uk-or-not">Black Friday</a> is less than half a week away, which means it’s almost time to forget about the woes of the world for one day and get lost in some good-old-fashioned consumerist escapism.</strong> </p> <p>In light of this being the UK’s biggest 24 hours for ecommerce and what with us being a digital marketing blog, we thought we’d better bring you some of the best Black Friday stats we’ve seen so far. </p><p><a href="https://econsultancy.com/blog/67242-black-friday-2015-16-stats-to-prepare-you-for-the-big-day/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67226 2015-11-23T14:12:00+00:00 2015-11-23T14:12:00+00:00 How LittleThings gained 46m monthly unique visitors in just over a year Jack Simpson <p><strong>We are constantly being told that the publishing industry is suffering, yet sites such as BuzzFeed continue to flourish by finding new ways to create <a href="https://econsultancy.com/blog/67221-the-20-most-shared-video-ads-of-2015">content that people want to share</a>. </strong></p> <p>But BuzzFeed is focused on the younger, cat-gif-loving generation, as are many of its competitors.</p> <p>Now, new publishers are beginning to find gaps in the market: shareable content but for a different audience. </p><p><a href="https://econsultancy.com/blog/67226-how-littlethings-gained-46m-monthly-unique-visitors-in-just-over-a-year/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67221 2015-11-19T11:09:00+00:00 2015-11-19T11:09:00+00:00 The 20 most-shared video ads of 2015 Jack Simpson <p><strong>It's time to announce the most shared video ads of 2015. </strong></p> <p>As you’d expect there are a couple of usual-suspect Christmas numbers in there, along with no fewer than three appearances from Adidas. </p><p><a href="https://econsultancy.com/blog/67221-the-20-most-shared-video-ads-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>