The online ad industry is fighting back complaints that it violates consumer privacy with a creepy new ad campaign. Literally, new online ads defending online advertising tactics are running with the tagline "advertising is creepy."
Much of the confusion about the ongoing privacy wars online comes down to consumer ignorance on the matter. The Internet Advertising Bureau is hoping to change that with the campaign that launched today — set to reach every American online. But even confronted with the details of online advertising, will consumers listen?
The ongoing economic crisis has done much to change the futures and perceptions of many industries. The advertising sector is one that many prognosticators have deemed forever changed. Ad dollars lost over the last two years are not ever coming back, they say. But a new study has found a widespread optimism has returned to advertising, with many executives expecting dollars and budgets to increase in the coming months.
According to Advertiser Perceptions Inc., optimism among ad executives is the highest it's been in two years, and ad spending plans are trending upward for most major media. If those plans come to fruition, advertisers will have a lot to be thankful for as November and 2009 come to an end.
For a company that has long relied on word of mouth to promote its products — Google has been going crazy with advertising lately. This summer the company launched an old school ad campaign, complete with billboard and print ads, to promote its cloud-based apps business. And now the company is announcing that its "Going Google" billboard campaign will be going global, with more print, online and outdoor ads promoting the Google suite of office products.
Tom Oliveri, director of enterprise marketing at Google, tells The New York Times this will be
“one of the most visible Google has done and the most significant
campaign for the enterprise side.” The company is also looking to hire two big marketing titles.
Is the this notoriously anti-marketing company changing its tune on advertising? Maybe. But not because of changes in the search business.
Yahoo CEO Carol Bartz is tired of the press trying to dictate what Yahoo should and shouldn't do with its business. But the company's new $100 million ad campaign, which was met with much derision from the press when it launched last month, does not appear to be doing well with consumers.
In an interview with The New York Times this week, Bartz explained her views on feedback:
"I have the puppy theory. When the puppy pees on the carpet, you say
something right then because you don’t say six months later, 'Remember
that day, January 12th, when you peed on the carpet?' That doesn’t make
any sense. 'This is what’s on my mind. This is quick feedback.' And
then I’m on to the next thing."
Is it time to admit that Yahoo peed the carpet?
With the death of the News Corporation title thelondonpaper last week, chatter about pay walls has increased. News Corp. CEO Rupert Murdoch has already said that most, if not all, News Corp. titles will have a pay wall in place soon enough.
In anticipation of that, The Times has launched an ad campaign on the Tube that promotes what they see as their unique brand of news.
After getting laid off by ad agency Arnold last fall, copywriter Erik Proulx took to the web, creating a job-search site for recently unemployed advertising professionals and chronicling their stories on Please Feed The Animals.
Production company Picture Park took an interest in his work and soon Proulx' interviews turned into a film. The resulting documentary, "Lemonade," focuses on 15 people who were laid off (including himself) and is set to premiere in the fall.
I caught up with Proulx to talk about what his recent unemployment has taught him about the economy, the ad industry and life after layoffs.
Today it was announced that the London-based current affairs/economics magazine The Economist is launching a far-reaching ad campaign aimed at broadening its readership. It's a unique title in a unique position with an equally unique readership. But an ad campaign could spoil that...
In these days of digital goodness, I'm sure I'm not alone in noticing more and more brands using the phrase: 'search for us online...' in their ad campaigns. But this strategy has failed many, many times, so why do brands take the risk?
A quick scout around the digital media press, and obviously the
obligatory question posted on Twitter, revealed many examples of brands
using search in ads:
So, you've decided to 'get social' with customers on the web, but how can
you build strong reasoning to support the decision? How can you get the
boss on your team and actively investing in social media at your side?
Storytelling is being hailed as the new big idea, but it's not that
new. What makes a good story in this viral, user-generated, post
advertising world has always made a good story.
From papyrus to pulpit
to plasma screen, the attributes of a ripping yarn have remained the
same: credibility, digestibility, and most importantly, emotional