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Posts tagged with Advocacy

How Australia's marketers are cultivating loyalty and building advocacy

Brands have always looked for ways to get more loyal customers.

But since social media has taken off, they are also encouraging these loyal customers to become brand advocates.

So, how are brands cultivating customer loyalty and building advocacy?

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50+ joyous digital stats from 2015's Festival of Marketing

I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.

OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.

Grab a spoon...


What is customer experience management (CEM) and why should you be focusing on it?

It is my job to explain in the simplest terms certain digital marketing phrases that may seem confusing, misappropriated or darn well unwieldy.

Today we’ll be taking a look at the terms customer experience (CX) and customer experience management (CEM), phrases that in our increasingly consumer-focused and connection-based economy have risen to the top of every business’s agenda.

social media

Four tips to help boost brand advocacy on social media

Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.”

This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.

And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely.

A new report from Social@Ogilvy shows that 15% of all brand mentions on social are advocacy mentions where the person expressed some positive comments about the brand.

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