Posts tagged with Ad Week

Huffington Post follows Forbes into branded blogging

The Huffington Post UK is launching branded blogs at the start of next year, mirroring a service already offered by its US counterpart and Forbes.

The US version of Huffington Post already offers brands the chance to blog, providing a new form of advertising to clients like BMW.

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Are search ads really less 'helpful' than television and newspaper ads?

Amongst many digital marketers, it's common knowledge that search is one of the most effective advertising mediums known to man. Television? A waste of money. Newspapers? Puhleeze; most of them won't be around much longer.

But according to a poll conducted by Harris Interactive on behalf of AdWeek, adults in the United States find television and newspaper ads to be more 'helpful' than search ads when it comes to making purchasing decisions.

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