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Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.
Some you may have already read about, others will have passed you by.
N.B. Cats are included.
Google announced a tranche of changes to its ad products yesterday.
Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.
Here's a summary of things to look out for in the coming weeks and months.
When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers.
A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords.
So how have campaigns been faring since Google implemented the change?
There's a lot to know about paid search advertising.
To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.
The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.
As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.
We’ve all been there: that little card comes through your letterbox saying ‘sorry we missed you’ and your parcel then enters an eternal state of postal purgatory because the post office opening times conveniently coincide with your working hours.
Or, worse: you take a day off to receive the parcel and those pesky delivery people stick the card through anyway and insist you just didn’t hear them knocking all the way from the other side of your 100-square foot studio flat.
Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion.
Here's a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.
Cross-device conversions can now be reported at keyword-level in Google's search, display and shopping ad products.
This means advertisers can optimise for cross-device conversions within their automated bid strategies, for example looking at cost per acquisiton (CPA) across mobile, tablet and desktop.
What does this mean in the context of other recent Google product updates?
You may have seen the news that Google plans to provide web search results and search ads for an unspecified number of Yahoo user queries.
See the SEC filing here. So, what does that mean for marketers?
In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.
But there’s so much of it about, especially in our industry.
Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.
Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.
Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.
I originally wrote this guide last year and it has become somewhat out of date now, so this is a revised and updated version of that previously published post.
In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device.
The challenge for marketers is in tracking those cross-device conversions.