Google and Ipsos have published new research intended to detail the use of click-to-call in mobile search.
The results show that almost half of those surveyed (42%) had used click-to-call in search, with the need to talk to a real person stated as the main motivation. Other motivations included ‘wanting answers more quickly’ and ‘needing more information than a website could provide’.
Of smartphone users, a massive 94% have needed to call a business directly when searching for information, whether click-to-call is available or not.
Google has a unique perspective on much of the mobile customer journey with search, Maps, Chrome, Places, click-to-call, Wallet, to name a few.
Google ads drive 40m calls a month and with in-search features growing more on desktop and smartphone, customers are using them more and more. The research showed 47% were aware of additional information displayed in search results.
Here are some more findings from the research and an additional click-to-call case study from sk:n clinics.
For further information on this topic, check out our blog posts looking at five good and five bad examples of click-to-call mobile CTAs, or 12 useful tips for optimising mobile landing pages.
Blogging ain’t easy, especially when you’re starting from scratch, but there are many tools available that can make your life easier and potentially help drive more traffic to your site than you expected.
First I’ll make one thing abundantly clear, and this is a caveat you’ll read on any respectable website regarding SEO, if there’s one overarching factor that you should always consider when producing content, it’s quality.
Always ask yourself “is the content I’m uploading to the web useful, entertaining, informative, engaging or innovative?” If it isn’t at least one of those things then you’re never going to achieve any gains in traffic, audience growth or authority.
There are of course exceptions to the rule and it’s difficult sometimes to remain objective when it comes to certain seemingly low-quality websites. But then if these websites are successful, they’re obviously catering for a certain demand.
Of course if you’re also someone who spends all day creating animated unicorn GIFs then I take my hat off to you. As I said, there are always exceptions to the rule and objectivity is hard.
Anyway, no matter what you’re publishing there are some brilliant and relatively simple ways that Google can help your content be seen, be indexed quickly and keep you out of trouble.
Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales.
Think of them as your star salesperson, who regularly tempts in new customers.
If you manage your own Google AdWords account but the very thought of logging in and performing tweaks sends shivers down your spine, I’ve put together a really simple five point checklist for you.
There’s no better time to spring clean your AdWords account than the dawn of a New Year – so what are you waiting for?
An AdWords campaign is never complete. The most successful campaigns are chopped and changed regularly in order to wring out every last cent of ROI.
PPC is becoming increasingly competitive – in order to run a successful campaign you must be committed.
A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension.
But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance.
The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score.
This new variable is the expected impact of ad extensions and formats, and it has apparently had a notable impact on PPC results. So in effect, the use of ad extensions and formats can now influence ad position in the SERP.
The elements that are considered when determining the potential impact of extensions and ad formats include relevance, click-through rates, and the prominence of extensions and results on the SERP.
The results of the study are summarised below, but firstly here's a run through of the ad extensions that Google takes into account.
Back in my early days of running websites and trying to forge a living online, I stumbled across PPC in the form of Google AdWords.
I liked the idea of driving traffic to a website nigh on instantly. That was until I ran a few of my keywords through the old Keyword Tool and saw exactly how much the estimated CPCs were: upwards of £5 per click!
I broke into a cold sweat because I knew all of my biggest competitors were using PPC, I just didn’t see how it could be profitable and I knew right there and then that my sites were going to fail.
I just couldn’t afford to pay £5+ per click.
Paid search marketing has many names, wears many guises and works alongside many other nebulous terms.
Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network.
It’s a lot to wade through.
As a relative newcomer to the digital marketing world, I've decided to begin a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.
Last week I covered Native Advertising, this time I’m going to take a look at paid search. If you’re an expert in the field, this article may not be for you, however please feel free to leave any advice or guidance in the comments below.
This time last year I scrutinised a number of SEO agency payment models, concluding that many of the pricing structures and commercial arrangements offered by agencies are outdated in the context of today’s organic search landscape.
PPC is generally accepted as an ‘easier buy’ compared to SEO. However, you need only do a search on Google for ‘PPC services’ to be confronted with a baffling array of offers:
Google yesterday released a new paid and organic report in AdWords to 'help you better understand how people searching on Google are connecting with your business'.
According to the Big G, the new report is 'the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page'.
Here’s a pic of what the report looks like..
Google has a unique viewpoint from which to look at mobile’s part to play in the customer journey.
SERPs, AdWords, Google Maps, Google Chrome, Google accounts – all have a part to play. And perhaps soon Google Wallet and Google Glass.
I attended Latitude’s client summit last week and listened to Harry Davies, Lead Product Marketing Manager, Large Customer Marketing, at Google (helping customers get the most from search).
I’ve tried to sum up some of what Harry had to say, giving an overview of mobile’s involvement in retail in 2013.