Posts tagged with Ad Words

Report: click fraud continues its march

Click fraud has always been an issue for advertisers using paid search, but for many, it has been considered a cost of doing business.

So long as campaigns are profitable, worrying about click fraud hasn't always seemed like a priority.

1 comment

Google shutters Print Ads: are its ad domination dreams fading?

When Google reports its Q4 2008 earnings this Thursday, a lot will be learned about the state of the consumer internet and the online advertising market.

As I mentioned yesterday, one estimate has search advertising spend dropping significantly (8%) in the quarter. This despite the fact that search advertising was expected to hold up better than display advertising; some even predicted search advertising would benefit from a flight to quality.

1 comment

Google launches Apps reseller program, sitemaps generator and new local ad features

The past several days have seen several Google announcements.

Here's a run-down on the most important.

0 comments