Posts tagged with Ad Words

Only 6% of UK advertisers fully invested in Facebook ads: report

Thanks to an audience consisting of more than 750m users, Facebook has grown into an online advertising powerhouse despite the fact that, for many advertisers, the efficacy of advertising on the site is still something of a question mark.

But even though major brands have flocked to the world's biggest social network, and the company's ads are now a billion-dollar business, a recent survey indicates that a very small percentage of advertisers is actually "fully on board" with Facebook ads.


Should marketers pay attention to Google+?

Is the third time the charm? Google is certainly hoping so following the beta launch of its latest attempt at building a social network, Google+.

And that hope may not be entirely misplaced. Many of those who have Google+ accounts have positive things to say about the search behemoth's social network.

Perhaps that's because Google has learned from its mistakes, or because it may have been heavily 'inspired' by Facebook.


The smartphone is basically the holy grail: study

Just about everyone in the marketing and technology fields has accepted that mobile and more specifically, the mobile internet, are really, really important. That's true today, and it's only going to be more so in the future.

But many believe that mobile is more than just really, really important; they believe it will be far and away the most important channel as more and more consumers become armed with smartphones.

According to a study conducted by market research firm Ipsos OTX on behalf of Google, that belief has some supporting evidence.


Just how easy is it to click on a Google ad by mistake?

Google makes the vast majority of its money from selling advertising, which is typically paid for on a per-click basis. As such it wants people to click on the ads it serves up on its search pages.

Advertisers also want people to click. They are in the business of generating a response to their messages. But the response needs to be meaningful if ad buyers are to make a return on investment. And the problem for advertisers is that sometimes people click on ads in error.

Sometimes people don't know that 'search results' are in fact ads. For example, let's look at the central 'top ad' unit that appears at the top of the search results...


Facebook advertising getting more expensive: report

Advertiser interest in Facebook has grown rapidly over the past several years. With more than half a billion users, it is the biggest social networking hub in the world, making it one of the top digital platforms on which to reach consumers.

Its self-serve advertising platform, however, has received mixed reviews. Unlike, say Google AdWords, advertisers don't necessarily have 'intent' present with every click, and converting Facebook traffic has, for many of them, been challenging.

The platform's saving grace: it's generally pretty cheap. But that may be changing.


A decade later, Google adds AdWords phone support

Google AdWords is arguably one of the most important advertising platforms in history. It has given advertisers of all shapes and sizes the ability to reach a global audience in a highly-targeted fashion on almost any budget, and in an accountable fashion.

So it's no surprise that advertisers, ranging from the world's largest brands down to local mom-and-pop businesses, spend billions upon billions of dollars every year buying AdWords ads. They do so despite the fact that Google has never offered free, general phone support to its advertisers.


ECJ: AdWords buy is trademark infringement

In 2009, the British High Court was asked to weigh in on the long-standing dispute between Interflora and Marks and Spencer, which centered on Marks and Spencer's bidding on 'Interflora' as a Google AdWords keyword. It referred the matter to the European Court of Justice (ECJ).

The Advocate General ECJ has finally answered: Marks and Spencer violated Interflora's trademark.


Investor: SEO is dead (to startups)

SEO may not be dead, but according to entrepreneur and angel investor Chris Dixon, it might as well be to startups.

According to Dixon, "SEO is no longer a viable marketing strategy for startups." Period. End of discussion.


AdWords session-based ads irk advertisers

Google AdWords could arguably be the best advertising platform ever for small and medium-sized businesses ever, but mastering it to maximize ROI and minimize waste isn't easy.

AdWords be dangerous for the novice advertiser thanks in large part to a dizzying array of options and settings which, when not understood or recognized, can mean the difference between prosperity and disappointment.

According to a Wall Street Journal article, a growing number of advertisers are discovering that they're losing out because of one of Google's broad match features that targets ads based on searches a user performs during his or her Google session.


B2B Test: LinkedIn DirectAds

We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...


Google opens up Product Listing Ads

Google AdWords are appealing to many businesses, but they're perhaps most appealing to businesses selling products online. After all, every click on an AdWords ad could lead to an immediate sale.

For that reason, it's no surprise that many online retailers use AdWords on a large scale.


When search ads don't work

For many businesses, search ads, namely Google AdWords, seem like a panacea for acquiring customers. After all, your potential customers are searching and search advertising seems like the ideal way to connect with them when they're searching for the product or service you're offering.

But as powerful a marketing tool as search ads have been for millions of businesses, search ads don't work for everybody.