Posts tagged with Affiliate Fraud

Q&A: Wesley Brandi of iPensatori on affiliate marketing fraud

I love writing about affiliate fraud. The more we study (and understand) it, the better-informed we become about it, and often -- the better-equipped we get. Earlier this year I discussed the subject with Ben Edelman of Harvard Business School.

Today we pick up that conversation with another key detective in the affiliate marketing industry, Wesley Brandi, a PhD in Computer Science. Wesley has spent half a decade fighting fraudsters on the front line of Microsoft's online services, and is the founder of iPensatori which specializes in identifying and mitigating threats to businesses in the online world, and through affiliate programs, in particular.

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Q&A: Ben Edelman of Harvard on adware & affiliate commission fraud

It has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

Today I am thrilled to bring you a Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commission fraud.

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