Posts tagged with Affiliate Management Days

Q&A: Carolyn Kmet on affiliate management challenges & opportunities

How does one make the most of their affiliate marketing program? On what areas of affiliate management should one focus to optimize the ROI of an existing affiliate program? These and many other questions are answered by today's guest.

Today's Q&A is with Carolyn Tang Kmet, former Director of Affiliate Marketing for Groupon, currently VP of Performance Marketing at All Inclusive Marketing Inc and holds Affiliate Summit's Affiliate Manager of the Year 2010 Pinnacle Award. Carolyn is also an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses

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Q&A: Tony Nelan of Google Affiliate Network on opportunities

Both affiliate marketing (in general), and affiliate program management (in particular) have intricacies. And the further we go, the more fascinating these become. With the proper approach (read: due attention), new doors and opportunities open all around the place.

My today's Q&A guest is Tony Nelan, Head of Account Management at Google Affiliate Network. Having affiliate marketing experience both in the United States and in the United Kingdom, Tony is now leading Google's global affiliate account management team.

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Q&A: Wesley Brandi of iPensatori on affiliate marketing fraud

I love writing about affiliate fraud. The more we study (and understand) it, the better-informed we become about it, and often -- the better-equipped we get. Earlier this year I discussed the subject with Ben Edelman of Harvard Business School.

Today we pick up that conversation with another key detective in the affiliate marketing industry, Wesley Brandi, a PhD in Computer Science. Wesley has spent half a decade fighting fraudsters on the front line of Microsoft's online services, and is the founder of iPensatori which specializes in identifying and mitigating threats to businesses in the online world, and through affiliate programs, in particular.

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Q&A: Robert Glazer of Acceleration Partners on affiliate management

Over the past decade affiliate marketing has evolved into a complex ecosystem of intertwining online marketing channels. The success of an affiliate program is now more than ever dependent on a thorough understanding of all constituents indivually, as well as how they all interact with each other and with the merchants own marketing effots.

Today's Q&A post is based on a conversation with Robert Glazer, an award-winning affiliate manager, Founder and Managing Director at Acceleration Partners, a digital marketing agency.

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Q&A: David Szetela on paid search marketing & affiliate management

Affiliate marketing exists on the crossroads of a number of online marketing channels. Paid search is one of the channels that many affiliate managers end up having trouble reconciling affiliate marketing with. Can the two co-exist in harmony, and if so, how do you achieve it? 

Today I am excited to bring you a Q&A with David Szetela, an online advertising expert, author, speaker and consultant, former CMO for Bionic Click and former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

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