Posts tagged with Affiliate Networks

What is affiliate marketing & why do you need it?

No doubt you’re all sick of hearing about ad blocking by now, but it has opened up some interesting conversations around alternative ways for publishers to make money. 

Affiliate marketing is one such method, and it is also a way for retailers to sell more products with relatively little up-front investment. 

In this post I’m going to cover everything you need to know if you’re new to affiliate marketing, whether you’re a retailer or a publisher.  

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Understanding smartphones as an influencing device

Mobile commerce has witnessed staggering growth over the past few years.

We have been monitoring this activity for the past five years and in that time we have seen the share of mobile traffic increase from just 2%, to in excess of 50% of clicks through a tablet or smartphone. 

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Five things we learned from the Black Friday weekend

Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers.

Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here's some new data from Affiliate Window.

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Affiliate marketing: how promotional methods are changing

Throughout the past six years, there has been a significant shift in the promotional methods used by affiliates to drive sales to merchants.

It is important to understand how and why this shift has occurred and ways advertisers can implement strategies to engage with all affiliate types.

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Is the role of the affiliate network changing?

Anyone working in affiliate marketing will tell you it’s a complex channel. Typically the day to day grind of an affiliate network is to try and make sense of this complexity, juggling priorities and conflicting interests, resolutely performing the role of middleman and arbiter. 

Yet as the industry matures and grows in both value and influence, is the role of the affiliate network changing?

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Retargeting's place in the affiliate channel

While the general discussions about behavioural retargeting have concentrated on the thorny subject of privacy, for affiliate marketers the debate has a different focus, challenging some fundamental and long held practices.

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Six great reasons to engage with affiliates

Matt Bailey wrote earlier this month on the problem that affiliate marketing seems to have in shaking off negative connotations.

His points are entirely valid; affiliate marketers continuously have difficulties in effectively communicating the strengths of our channel.

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Q&A: Paul Cook of TagMan on duplicate payments

Paul Cook is Managing Director of Positive Feedback, which owns the TagMan tag management product that was a recent winner of an Econsultancy Innovation Award.

TagMan makes it easier for companies to implement web analytics and can reduce de-duplication, which is a growing concern for many e-commerce and marketing teams.

We interviewed Paul to find out more about the thorny issue of de-duplication...

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