Posts tagged with Affiliate Program Management

Q&A: Wesley Brandi of iPensatori on affiliate marketing fraud

I love writing about affiliate fraud. The more we study (and understand) it, the better-informed we become about it, and often -- the better-equipped we get. Earlier this year I discussed the subject with Ben Edelman of Harvard Business School.

Today we pick up that conversation with another key detective in the affiliate marketing industry, Wesley Brandi, a PhD in Computer Science. Wesley has spent half a decade fighting fraudsters on the front line of Microsoft's online services, and is the founder of iPensatori which specializes in identifying and mitigating threats to businesses in the online world, and through affiliate programs, in particular.

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Communication with affiliates: methods and frequency

Webster's Dictionary defines communication as "a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior." Unfortunately, in the context of affiliate program management both the process and the system are frequently impaired.

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Want affiliate motivation to drop? Drop commission rate.

commission dropIt is no secret we're still in a recession, and many businesses are facing truly hard times. Some are viewing the technique of cutting affiliate commissions as a way out. Bad idea. It neither speaks of their respect towards affiliate partners, nor motivates affiliates to perform better.

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Acceptable affiliate program application response time

Did you know that one-sixth of the affiliates that apply into your affiliate program will not promote you unless you review their application quickly enough. But how quick is quick enough?

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5 ways affiliate traffic can leak

Caution - Leak DetectedIf I were to choose one most commonly recurring problem with websites that run affiliate programs it would be leaks. In brief, a leak is a path to an untrackable action that the end user may make bypassing the route that provides for an affiliate remuneration.

Affiliates are in this business to make money. They are also being remunerated for their marketing efforts only if an action (a sale, a lead submission, etc) takes place.

Every e-business that starts an affiliate program must become extremely sensitive to the fact that once the program goes live some of the traffic will be sent to the business' website by marketers who are paid on performance basis only. This should get translated into becoming respectful of affiliate marketers' efforts, and removing any possibilities for the visitors they refer to "leak" without completing the desired action.

There are 5 main types of leaks that merchants are prone to:

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