Posts tagged with 'Affiliate Window'
those working in affiliate marketing it genuinely feels after a handful
of false dawns that our £4bn industry is at a crossroads, poised to
develop genuinely more intelligent and intuitive commission modelling.
Affiliate marketing is at the coalface of online, premised on converting traffic to valid leads or confirmed sales. The past 15 years have seen a significant portion of online disciplines worked to cost per acquisition, falling within the remit of performance based marketing and rewarded on the same ‘last click wins’ discipline.
But as de-duplication becomes commonplace and analytics’ packages provide a wealth of data so the clamour for a ‘fairer’ reward system has gained momentum.
Yesterday it was announced that affiliate network Digital Window has purchased buy.at from AOL, in a deal that may signal the start of a wave of consolidation in the affiliate space.
I caught up with Digital Window CEO Kevin Brown to discuss the deal in more detail.
Digital Window, parent company of Affiliate Window, sold a majority stake in the business to Axel Springer and PubliGroupe, which already owns another affiliate network, Zanox.
We've been talking to Affiliate Window CEO Kevin Brown, who will continue in his current role, about the deal, and current trends in the sector...