Posts tagged with Affluents

New Wall Street rules could bring big bucks to digital marketers, agencies and publishers

In New York, two thoroughfares generate huge sums of money each year: Wall Street and Madison Avenue.

For obvious reasons, there's a long-standing relationship between the two, but that relationship could blossom even more under the Jumpstart Our Business Startups Act (JOBS Act), which was signed into law earlier this year.

0 comments

The affluent trap: how should publishers and advertisers value audiences?

Read a few media kits from publishers looking to sell ad inventory on their websites and chances are you'll notice a trend: wherever possible, publishers will try to play up the 'premium' nature of their audiences.

From income to education, more is apparently better. It seems to make sense: an audience of highly-educated individuals earning above-average salaries sounds perfect on paper. But is it?

Perhaps not if you consider a recent study conducted by Leads360.

2 comments