Posts tagged with Afilias

Q&A: Afilias' Roland LaPlante on new top-level domains

The Internet Corporation for Assigned Names and Numbers (ICANN) published details of the 1,930 applicants for new domains last week.

The list revealed a surprising number of well-known businesses vying for both branded and generic top-level domains (TLDs), including .bbc, .amazon and .music.

Google has been busy bidding for no fewer than 101 TLDs, while Amazon has applied for 76. At $185,000 for each application it isn’t a cheap process, so Google clearly feels that big things lie ahead for .are and .boo.

One of the most popular domains is .app for which ICANN received 13 applications.

So how will ICANN allocate the new TLDs and why would the BBC want to go through the painstaking effort of migrating its hugely popular site to an entirely new domain?

Afilias has been providing TLD registry services and DNS solutions since 2001, so to find out more about the new round of applications I spoke to CMO Roland LaPlante... 

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Afilias study suggests 44% of brands will apply for 'dot brand' domains

Almost half of the brands that responded to a survey by internet registry service Afilias said that they plan to apply for a 'dot brand' domain name.

This will see companies bid for ownership of an own-brand extension such as .pepsi, .apple or .dell.

The study shows high awareness of the new generic top-level domain (gTLD) programme from The Internet Corporation for Assigned Names and Numbers (ICANN) - which will choose which of the 500 applications get accepted.

But a lack of detailed knowledge around the application process means that companies may miss the opportunity to own their own name - something that may not arise for up to another decade. 

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40 day countdown til the dot brand domain: infographic

In 40 days brands will be able to apply for their own dot brand web extension.

 The 92 day window for applications to the Internet Corporation for Assigned Names and Numbers (ICANN) opens on January 12, 2012, so next year we might be flooded with the likes of ‘news.pepsi’ addresses instead of ‘’.