Posts tagged with After Sales

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What do customers need from after sales emails?

It’s the beginning of a new month, which obviously means I’ve just been paid, which in turn means I spent much of the weekend buying clothes online. 

While that fact in itself isn’t particularly fascinating, it’s worth discussing the varying email follow-ups from the three retailers that received my hard earned cash.

Schuh, Selfridges and Mango used slightly different automated messages that ranged from excellent to just plain adequate.

Read on to find out how they fared, or for more on this topic read my blog posts looking at after sales email best practice from ASOS and how Reiss used email to lure me into browsing its summer sale.