Posts tagged with Age Verification

Buddy Media and Twitter launch age screening

Earlier this year, recently-acquired social media marketing firm Vitrue launched a 'Twitter Gate' tool that allows brands to protect their Twitter feeds from being seen by underage followers.

The primary target of the company's offering was, not surprising, alcohol brands, many of which have been part of a big self-regulation push.

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Twitter Gate lets companies screen their followers

On Twitter, common wisdom is that more is better, particularly when it comes to followers. After all, who doesn't want more followers?

But what if, for instance, you're an alcohol brand that wants or needs to restrict your marketing messages to consumers above a certain age? A site like Twitter, on which anyone can follow you unless you've made your account private, becomes a tricky platform on which to build an effective presence.

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