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Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.
The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.
Econsultancy, in association with the IPA, has just released a report on the future of agencies.
There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.
But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.
Agencies – too busy working on other people's digital products to actually sort out their own websites.
However, there are plenty of good agency sites out there. And I've selected 10 of them.
YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.
What goes on in the wonderful world of social media agencies?
We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.
That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?
To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.
Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.
It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.
What does this mean for marketing?
The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.
Here are the best bits you should catch up on...
How do creative and media agencies work together to ensure programmatic advertising is impactful?
That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.
Here's what they had to say...
This week, we're spending a day in the life of a UX professional within an innovative agency.
Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.
Let's hear what a UX head does with their time...
Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.
In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.