tag:econsultancy.com,2008:/blog/tags/agencies Posts tagged with "agencies" from the Econsultancy blog 2018-07-16T16:39:46+01:00 tag:econsultancy.com,2008:BlogPost/70183 2018-07-16T16:39:46+01:00 2018-07-16T16:39:46+01:00 An interview with influencer platform CEO, Evangeline Leong Jeff Rajeck <p><strong>Econsultancy often invites guest speakers to events who can help our audience, marketers, achieve digital excellence.</strong></p> <p>In Asia-Pacific, though, we noticed that we were missing one key thing.</p><p><a href="https://econsultancy.com/blog/70183-an-interview-with-influencer-platform-ceo-evangeline-leong/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70144 2018-07-02T13:25:59+01:00 2018-07-02T13:25:59+01:00 A day in the life of... head of production at a creative agency & studio Ben Davis <p><strong>Blacklist Creative is a creative agency and production studio. We spoke to Head of Production and co-owner Lola Gamester to find out more about her role.</strong></p> <p>As always, allow us to point you to <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy Jobs</a> if you're looking for a new role.</p><p><a href="https://econsultancy.com/blog/70144-a-day-in-the-life-of-head-of-production-at-a-creative-agency-studio/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70133 2018-06-28T09:54:52+01:00 2018-06-28T09:54:52+01:00 A day in the life of... head of culture marketing at Wasserman Ben Davis <p><strong>Jade Garrow has an intriguing job title. Let's find out what she does at Wasserman.</strong></p><p><a href="https://econsultancy.com/blog/70133-a-day-in-the-life-of-head-of-culture-marketing-at-wasserman/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70109 2018-06-21T09:46:17+01:00 2018-06-21T09:46:17+01:00 A day in the life of... Director of Marketing & Strategy at Cognifide Ben Davis <p><strong>Let's chat to Kieron McCann from Cognifide, a WPP marketing technology consultancy.</strong></p> <p>What's it like to tackle client strategy and work in the fast-paced agency world?</p><p><a href="https://econsultancy.com/blog/70109-a-day-in-the-life-of-director-of-marketing-strategy-at-cognifide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70091 2018-06-13T09:59:13+01:00 2018-06-13T09:59:13+01:00 A day in the life of... an executive creative director Ben Davis <p><strong>Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.</strong></p> <p>This is a day in her life...</p><p><a href="https://econsultancy.com/blog/70091-a-day-in-the-life-of-an-executive-creative-director/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70085 2018-06-11T11:05:08+01:00 2018-06-11T11:05:08+01:00 ‘Created value’: How agencies can increase client retention Ben Potter <p><strong>We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic. </strong></p> <p>High fives all round. Head to the pub for much backslapping and a celebratory pint.</p><p><a href="https://econsultancy.com/blog/70085-created-value-how-agencies-can-increase-client-retention/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70078 2018-06-06T11:30:33+01:00 2018-06-06T11:30:33+01:00 Entries are open for the Top 100 Digital Agencies 2018 Ben Davis <p><strong>It's that time of year again – <a href="https://econsultancy.com/hello/top-100/">entries are open</a> for Econsultancy's Top 100 Digital Agencies report.</strong></p> <p>If you're not familiar with our annual Top 100, it's a report that's been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.</p><p><a href="https://econsultancy.com/blog/70078-entries-are-open-for-the-top-100-digital-agencies-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69798 2018-05-14T11:00:00+01:00 2018-05-14T11:00:00+01:00 A day in the life of... three friends who founded an agency Ben Davis <p><strong>This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.</strong></p> <p>We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.</p><p><a href="https://econsultancy.com/blog/69798-a-day-in-the-life-of-three-friends-who-founded-an-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70004 2018-05-10T10:05:00+01:00 2018-05-10T10:05:00+01:00 Why career progression is broken in digital marketing agencies Clark Boyd <p><strong>One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.</strong></p> <p>Everything accelerates; especially thought. In the process, nuance and depth collapse.</p><p><a href="https://econsultancy.com/blog/70004-why-career-progression-is-broken-in-digital-marketing-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69982 2018-05-01T09:30:00+01:00 2018-05-01T09:30:00+01:00 What brand marketers and agencies need from each other Jeff Rajeck <p><strong>Long before WPP's current woes, it has felt like the relationship between brands and agencies is in a state of terminal decline.</strong></p> <p>Brands have been complaining that agencies are not delivering on their promises and agencies are always saying that brands lack the strategic thinking to provide useful direction.</p><p><a href="https://econsultancy.com/blog/69982-what-brand-marketers-and-agencies-need-from-each-other/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69938 2018-04-12T13:00:00+01:00 2018-04-12T13:00:00+01:00 Agencies, do you win business by accident or design? Ben Potter <p><strong>In the recently published <a href="https://www.thewowcompany.com/uks-largest-agency-benchmarking-survey-benchpress-2018/" target="_blank">Benchpress agency survey</a>, 38% of agencies stated that winning business was their biggest challenge.</strong></p> <p>Whilst the specific reasons were not cited, I have a theory.</p><p><a href="https://econsultancy.com/blog/69938-agencies-do-you-win-business-by-accident-or-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69804 2018-04-03T09:15:00+01:00 2018-04-03T09:15:00+01:00 A day in the life of... CEO of a digital creative agency Ben Davis <p><strong>Michael Olaye is CEO of Dare and Group CTO at Inside Ideas Group.</strong><em><br></em></p> <p>A day in his life consists of meetings and arcade games, all as part of an egalitarian agency philosophy. Let's find out more...</p><p><a href="https://econsultancy.com/blog/69804-a-day-in-the-life-of-ceo-of-a-digital-creative-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69796 2018-02-13T15:28:00+00:00 2018-02-13T15:28:00+00:00 Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem Patricio Robles <p><strong><a href="https://econsultancy.com/blog/67659-three-things-that-show-the-scale-of-the-ad-fraud-challenge">Ad fraud is a huge problem</a> that has many different components.</strong></p> <p>While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads typically sold through programmatic platforms.</p><p><a href="https://econsultancy.com/blog/69796-traffic-buying-allegations-against-newsweek-media-group-highlight-complexity-of-the-digital-ad-problem/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69748 2018-01-25T10:31:29+00:00 2018-01-25T10:31:29+00:00 Three major biz dev challenges faced by small agencies Ben Potter <p><strong>Inevitably, the resource, skills and processes for winning business differ greatly from agency to agency. However, I have found there to be three issues, common to many agencies, that impact their ability to win and retain the right clients (and therefore to grow).</strong></p><p><a href="https://econsultancy.com/blog/69748-three-major-biz-dev-challenges-faced-by-small-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69708 2018-01-09T11:08:00+00:00 2018-01-09T11:08:00+00:00 Five trends for online advertising strategy in 2018 Jeff Rajeck <p><strong>Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.</strong></p><p><a href="https://econsultancy.com/blog/69708-five-trends-for-online-advertising-strategy-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69687 2018-01-05T14:46:59+00:00 2018-01-05T14:46:59+00:00 Four digital transformation secrets, revealed Jeff Rajeck <p><strong>After years of discussions, digital transformation has finally become a reality at many organisations.</strong></p> <p>And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.</p><p><a href="https://econsultancy.com/blog/69687-four-digital-transformation-secrets-revealed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69626 2017-12-04T11:00:00+00:00 2017-12-04T11:00:00+00:00 A day in the life of... insight director at UM Ben Davis <p><strong>This week's 'day in the life' interview is one of my favourites.</strong></p> <p>Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.</p><p><a href="https://econsultancy.com/blog/69626-a-day-in-the-life-of-insight-director-at-um/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69556 2017-11-10T10:01:15+00:00 2017-11-10T10:01:15+00:00 More brands want to bring programmatic in-house, but can they? Patricio Robles <p><strong>For years, brands have grappled with questions about <a href="https://econsultancy.com/blog/69148-in-house-agency-versus-on-site-agency-weighing-the-pros-and-cons">which agency model is the best fit for their business</a>. </strong></p> <p>When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.</p><p><a href="https://econsultancy.com/blog/69556-more-brands-want-to-bring-programmatic-in-house-but-can-they/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69573 2017-11-09T14:45:00+00:00 2017-11-09T14:45:00+00:00 How brand marketers can improve their agency relationships Jeff Rajeck <p><strong>One of the key roles of brand marketers these days is to select and work with agency partners.</strong></p> <p>Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.</p><p><a href="https://econsultancy.com/blog/69573-how-brand-marketers-can-improve-their-agency-relationships/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69500 2017-10-17T01:00:00+01:00 2017-10-17T01:00:00+01:00 The four habits of successful data-driven marketers Jeff Rajeck <p><strong>As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.</strong></p><p><a href="https://econsultancy.com/blog/69500-the-four-habits-of-successful-data-driven-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69459 2017-10-02T11:00:00+01:00 2017-10-02T11:00:00+01:00 An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017 Ben Davis <p><strong>In Econsultancy's newly released <a href="https://econsultancy.com/reports/top-100-digital-agencies-2017/">Top 100 Digital Agencies report</a>, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.</strong></p> <p>I caught up with Steve to find out what makes him and his agency tick.</p><p><a href="https://econsultancy.com/blog/69459-an-interview-with-social-chain-s-steve-bartlett-agency-land-s-most-influential-person-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69444 2017-09-29T08:05:07+01:00 2017-09-29T08:05:07+01:00 Top 100 Digital Agencies 2017: The state of the industry Donna-Marie Bohan <p><strong>Accenture Interactive has come first in Econsultancy’s new <a href="https://econsultancy.com/reports/top-100-digital-agencies-2017/">Top 100 Digital Agencies Report 2017</a>.</strong></p> <p>The digital consultancy claimed top spot this year with UK fee income of £284 million, a whopping increase of 61% year-on-year. IBM iX, which came top in 2016, dropped to third with SapientRazorfish in second.</p><p><a href="https://econsultancy.com/blog/69444-top-100-digital-agencies-2017-the-state-of-the-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69438 2017-09-22T09:39:51+01:00 2017-09-22T09:39:51+01:00 Is Uber's lawsuit against an agency a harbinger of greater brand-agency discord? Patricio Robles <p><strong>Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.</strong></p> <p>Some of them aren't liking what they're finding.</p><p><a href="https://econsultancy.com/blog/69438-is-uber-s-lawsuit-against-an-agency-a-harbinger-of-greater-brand-agency-discord/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69430 2017-09-18T11:33:46+01:00 2017-09-18T11:33:46+01:00 A day in the life of... an agency planner Ben Davis <p><strong>This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.</strong></p> <p>Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69430-a-day-in-the-life-of-an-agency-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69368 2017-08-25T13:35:02+01:00 2017-08-25T13:35:02+01:00 Is WPP the canary in the coal mine for the global ad business? Patricio Robles <p><strong>On Wednesday, the world's largest ad agency holding company, WPP, spooked investors by warning about a slowdown that it projects will result in dismal sales growth of 1% or less.</strong></p> <p>Shares of the firm plummeted the most in a single day since 2000 and are now down by more than 20% this year.</p><p><a href="https://econsultancy.com/blog/69368-is-wpp-the-canary-in-the-coal-mine-for-the-global-ad-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69357 2017-08-23T10:08:00+01:00 2017-08-23T10:08:00+01:00 What’s next for the agency model? Ian Leadbetter <p><strong>A Google search for “death of the agency model” populates more than four million results.</strong></p> <p>Many people believe advertising and marketing agencies are on their way to becoming relics of the past, doomed to the same fate that befell travel agencies after massive adoption of self-service booking sites.</p><p><a href="https://econsultancy.com/blog/69357-what-s-next-for-the-agency-model/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69316 2017-08-14T10:00:00+01:00 2017-08-14T10:00:00+01:00 A day in the life of... head of strategy at an integrated agency Ben Davis <p><strong>Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.</strong></p><p><a href="https://econsultancy.com/blog/69316-a-day-in-the-life-of-head-of-strategy-at-an-integrated-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69283 2017-07-31T12:30:00+01:00 2017-07-31T12:30:00+01:00 10 things agency owners can do to help their Business Development Manager flourish Ben Potter <p><strong>For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.</strong></p> <p>Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.</p><p><a href="https://econsultancy.com/blog/69283-10-things-agency-owners-can-do-to-help-their-business-development-manager-flourish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69166 2017-07-04T09:55:00+01:00 2017-07-04T09:55:00+01:00 A day in the life of... a brand naming consultant Ben Davis <p><strong>Sasha Stack is a partner at Lippincott, a creative consultancy that specialises in brand, innovation and culture.</strong></p> <p>Sasha works in the brand strategy group and leads the naming team. Let's find out what she does with her day...</p><p><a href="https://econsultancy.com/blog/69166-a-day-in-the-life-of-a-brand-naming-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69130 2017-06-27T09:43:00+01:00 2017-06-27T09:43:00+01:00 A day in the life of... director of digital at a creative & marketing agency Ben Davis <p><strong>Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.</strong></p> <p>If you're looking for a new role yourself, don't forget to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>. If you're an Econsultancy subscriber, you might want to test your knowledge beforehand with our <a href="https://econsultancy.com/training/digital-skills-index/">Digital Skills Index</a>.</p><p><a href="https://econsultancy.com/blog/69130-a-day-in-the-life-of-director-of-digital-at-a-creative-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69177 2017-06-16T15:10:00+01:00 2017-06-16T15:10:00+01:00 Change is coming for digital agencies Katie Kelly <p><strong>Rather than a clickbait headline and unfounded predictions, I'm going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change.</strong> </p> <p>So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.</p><p><a href="https://econsultancy.com/blog/69177-change-is-coming-for-digital-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69148 2017-06-09T15:42:04+01:00 2017-06-09T15:42:04+01:00 In-house agency versus on-site agency: Weighing the pros and cons Patricio Robles <p><strong>In-house agency or external agency? </strong></p> <p>Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.</p><p><a href="https://econsultancy.com/blog/69148-in-house-agency-versus-on-site-agency-weighing-the-pros-and-cons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69116 2017-05-25T12:10:08+01:00 2017-05-25T12:10:08+01:00 How brands can navigate today's super-political environment Patricio Robles <p><strong>Following Brexit and the US presidential election, many brands have responded to the polarized times <a href="https://econsultancy.com/blog/68780-the-growing-politicization-of-brands-in-a-polarized-world/">by choosing to weigh in on political and social issues</a>.</strong></p> <p>But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? </p><p><a href="https://econsultancy.com/blog/69116-how-brands-can-navigate-today-s-super-political-environment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68908 2017-04-05T13:00:00+01:00 2017-04-05T13:00:00+01:00 Website design briefs: Be very careful what you ask for Paul Randall <p dir="ltr"><strong>Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.</strong></p> <p dir="ltr">The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.</p><p><a href="https://econsultancy.com/blog/68908-website-design-briefs-be-very-careful-what-you-ask-for/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68942 2017-03-29T09:58:25+01:00 2017-03-29T09:58:25+01:00 Why 'systems and empathy' is the future for agencies Ben Davis <p><strong>Econsultancy, in association with the IPA, has just released a report on the future of agencies.</strong></p> <p>There are many trends addressed in <a href="https://www.econsultancy.com/reports/econsultancy-future-of-agencies-systems-and-empathy/">the report</a>, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.</p> <p>But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.</p><p><a href="https://econsultancy.com/blog/68942-why-systems-and-empathy-is-the-future-for-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68880 2017-03-27T14:06:45+01:00 2017-03-27T14:06:45+01:00 10 of the best digital agency websites Ben Davis <p><strong>Agencies – too busy working on other people's digital products to actually sort out their own websites.</strong></p> <p>However, there are plenty of good agency sites out there. And I've selected 10 of them.</p><p><a href="https://econsultancy.com/blog/68880-10-of-the-best-digital-agency-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68917 2017-03-20T14:58:48+00:00 2017-03-20T14:58:48+00:00 Can brands tell a story in six seconds? YouTube hopes so Patricio Robles <p><strong>YouTube <a href="https://econsultancy.com/blog/68841-youtube-to-remove-30s-unskippable-ads-what-does-it-mean-for-brands/">is removing 30-second unskippable ads</a> and in their place it will push a six-second format it calls Bumper ads.</strong></p><p><a href="https://econsultancy.com/blog/68917-can-brands-tell-a-story-in-six-seconds-youtube-hopes-so/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68700 2017-01-16T10:12:00+00:00 2017-01-16T10:12:00+00:00 A day in the life of... marketing director at a social agency Ben Davis <p><strong>What goes on in the wonderful world of social media agencies?</strong></p> <p>We find out this week by spending a day in the life of <a href="https://www.linkedin.com/in/lucy-clarke-13976543">Lucy Clarke</a>, business development and marketing director at Social Chain.</p><p><a href="https://econsultancy.com/blog/68700-a-day-in-the-life-of-marketing-director-at-a-social-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68661 2016-12-23T00:01:00+00:00 2016-12-23T00:01:00+00:00 Five trends which will define data-driven marketing in 2017 Jeff Rajeck <p><strong>That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?</strong></p> <p>To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.</p><p><a href="https://econsultancy.com/blog/68661-five-trends-which-will-define-data-driven-marketing-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68570 2016-11-29T16:34:00+00:00 2016-11-29T16:34:00+00:00 Consultancies are buying agencies: What does it mean for marketing? Ben Davis <p><strong>Accenture Interactive <a href="https://newsroom.accenture.com/news/accenture-acquires-creative-agency-karmarama-to-expand-its-brand-strategy-mobile-experience-capabilities-in-the-uk.htm?c=uk_fy16uksmblkd_10000049&amp;n=smc_0216">has announced</a> it has reached a deal to purchase the London-based independent agency Karmarama.</strong></p> <p>It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.</p> <p>What does this mean for marketing?</p><p><a href="https://econsultancy.com/blog/68570-consultancies-are-buying-agencies-what-does-it-mean-for-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68319 2016-09-23T11:41:27+01:00 2016-09-23T11:41:27+01:00 All the digital news stories you missed this week Ben Davis <p><strong>The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.</strong></p> <p>Here are the best bits you should catch up on...</p><p><a href="https://econsultancy.com/blog/68319-all-the-digital-news-stories-you-missed-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68311 2016-09-22T14:21:47+01:00 2016-09-22T14:21:47+01:00 The tango of data science and art: How agencies should work together on programmatic Ben Davis <p><strong>How do creative and media agencies work together to ensure programmatic advertising is impactful?</strong></p> <p>That was the question for an esteemed panel of top agency bods at yesterday's <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> event.</p> <p>Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/68311-the-tango-of-data-science-and-art-how-agencies-should-work-together-on-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68304 2016-09-19T09:57:09+01:00 2016-09-19T09:57:09+01:00 A day in the life of... VP User Experience at Huge Ben Davis <p><strong>This week, we're spending a day in the life of a UX professional within an innovative agency.</strong></p> <p>Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.</p> <p>Let's hear what a UX head does with their time...</p><p><a href="https://econsultancy.com/blog/68304-a-day-in-the-life-of-vp-user-experience-at-huge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68065 2016-08-02T14:40:00+01:00 2016-08-02T14:40:00+01:00 What does the digital agency of the future look like? Jim Clark <p><strong>Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.</strong></p> <p>In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.</p><p><a href="https://econsultancy.com/blog/68065-what-does-the-digital-agency-of-the-future-look-like/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67984 2016-07-08T11:16:57+01:00 2016-07-08T11:16:57+01:00 Eight lessons for new digital agency account execs & managers Ben Davis <p><strong>Are you new into an account exec or account manager role?</strong></p> <p>Here are eight lessons to learn.</p><p><a href="https://econsultancy.com/blog/67984-eight-lessons-for-new-digital-agency-account-execs-managers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67795 2016-05-08T23:00:00+01:00 2016-05-08T23:00:00+01:00 The best APAC digital marketing stats from April 2016 Ben Davis <p><strong>Here are the most eye-catching digital marketing stats from APAC in April.</strong></p> <p>This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.</p> <p>More stats are available in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67795-the-best-apac-digital-marketing-stats-from-april-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67628 2016-03-15T10:00:57+00:00 2016-03-15T10:00:57+00:00 Should we be in the creative's corner against programmatic? Ben Davis <p><strong>At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.</strong></p> <p>Then this morning I read <a href="http://adcontrarian.blogspot.co.uk/2016/03/data-vs-probability.html">a beautifully concise post from the Ad Contrarian</a>.</p> <p>I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.</p><p><a href="https://econsultancy.com/blog/67628-should-we-be-in-the-creative-s-corner-against-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67599 2016-03-03T14:39:00+00:00 2016-03-03T14:39:00+00:00 31 opinions on the future of programmatic advertising Ben Davis <p><strong>Yesterday was Econsultancy's inaugural <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> conference.</strong></p> <p>I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.</p> <p>Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.</p><p><a href="https://econsultancy.com/blog/67599-31-opinions-on-the-future-of-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67578 2016-03-02T09:48:07+00:00 2016-03-02T09:48:07+00:00 Are freelance web designers really a dying breed? Patricio Robles <p><strong>Design has arguably never been more important, but are the days of the freelance designer numbered?</strong></p> <p>According to one former freelance designer, many independents are struggling and the future might not be very bright.</p><p><a href="https://econsultancy.com/blog/67578-are-freelance-web-designers-really-a-dying-breed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67538 2016-02-22T14:25:01+00:00 2016-02-22T14:25:01+00:00 Should agencies eat their own dog food & build minimum-viable-product websites? Ben Davis <p><strong>Does any agency design its own website as if it were a client product?</strong></p> <p>What should an agency website do? And how do we know if it's worth the effort?</p><p><a href="https://econsultancy.com/blog/67538-should-agencies-eat-their-own-dog-food-build-minimum-viable-product-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>