tag:econsultancy.com,2008:/blog/tags/agencies Posts tagged with "agencies" from the Econsultancy blog 2017-11-10T10:01:15+00:00 tag:econsultancy.com,2008:BlogPost/69556 2017-11-10T10:01:15+00:00 2017-11-10T10:01:15+00:00 More brands want to bring programmatic in-house, but can they? Patricio Robles <p><strong>For years, brands have grappled with questions about <a href="https://econsultancy.com/blog/69148-in-house-agency-versus-on-site-agency-weighing-the-pros-and-cons">which agency model is the best fit for their business</a>. </strong></p> <p>When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.</p><p><a href="https://econsultancy.com/blog/69556-more-brands-want-to-bring-programmatic-in-house-but-can-they/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69573 2017-11-09T14:45:00+00:00 2017-11-09T14:45:00+00:00 How brand marketers can improve their agency relationships Jeff Rajeck <p><strong>One of the key roles of brand marketers these days is to select and work with agency partners.</strong></p> <p>Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.</p><p><a href="https://econsultancy.com/blog/69573-how-brand-marketers-can-improve-their-agency-relationships/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69500 2017-10-17T01:00:00+01:00 2017-10-17T01:00:00+01:00 The four habits of successful data-driven marketers Jeff Rajeck <p><strong>As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.</strong></p><p><a href="https://econsultancy.com/blog/69500-the-four-habits-of-successful-data-driven-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69459 2017-10-02T11:00:00+01:00 2017-10-02T11:00:00+01:00 An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017 Ben Davis <p><strong>In Econsultancy's newly released <a href="https://econsultancy.com/reports/top-100-digital-agencies-2017/">Top 100 Digital Agencies report</a>, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.</strong></p> <p>I caught up with Steve to find out what makes him and his agency tick.</p><p><a href="https://econsultancy.com/blog/69459-an-interview-with-social-chain-s-steve-bartlett-agency-land-s-most-influential-person-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69444 2017-09-29T08:05:07+01:00 2017-09-29T08:05:07+01:00 Top 100 Digital Agencies 2017: The state of the industry Donna-Marie Bohan <p><strong>Accenture Interactive has come first in Econsultancy’s new <a href="https://econsultancy.com/reports/top-100-digital-agencies-2017/">Top 100 Digital Agencies Report 2017</a>.</strong></p> <p>The digital consultancy claimed top spot this year with UK fee income of £284 million, a whopping increase of 61% year-on-year. IBM iX, which came top in 2016, dropped to third with SapientRazorfish in second.</p><p><a href="https://econsultancy.com/blog/69444-top-100-digital-agencies-2017-the-state-of-the-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69438 2017-09-22T09:39:51+01:00 2017-09-22T09:39:51+01:00 Is Uber's lawsuit against an agency a harbinger of greater brand-agency discord? Patricio Robles <p><strong>Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.</strong></p> <p>Some of them aren't liking what they're finding.</p><p><a href="https://econsultancy.com/blog/69438-is-uber-s-lawsuit-against-an-agency-a-harbinger-of-greater-brand-agency-discord/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69430 2017-09-18T11:33:46+01:00 2017-09-18T11:33:46+01:00 A day in the life of... an agency planner Ben Davis <p><strong>This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.</strong></p> <p>Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>.</p><p><a href="https://econsultancy.com/blog/69430-a-day-in-the-life-of-an-agency-planner/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69368 2017-08-25T13:35:02+01:00 2017-08-25T13:35:02+01:00 Is WPP the canary in the coal mine for the global ad business? Patricio Robles <p><strong>On Wednesday, the world's largest ad agency holding company, WPP, spooked investors by warning about a slowdown that it projects will result in dismal sales growth of 1% or less.</strong></p> <p>Shares of the firm plummeted the most in a single day since 2000 and are now down by more than 20% this year.</p><p><a href="https://econsultancy.com/blog/69368-is-wpp-the-canary-in-the-coal-mine-for-the-global-ad-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69357 2017-08-23T10:08:00+01:00 2017-08-23T10:08:00+01:00 What’s next for the agency model? Ian Leadbetter <p><strong>A Google search for “death of the agency model” populates more than four million results.</strong></p> <p>Many people believe advertising and marketing agencies are on their way to becoming relics of the past, doomed to the same fate that befell travel agencies after massive adoption of self-service booking sites.</p><p><a href="https://econsultancy.com/blog/69357-what-s-next-for-the-agency-model/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69316 2017-08-14T10:00:00+01:00 2017-08-14T10:00:00+01:00 A day in the life of... head of strategy at an integrated agency Ben Davis <p><strong>Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.</strong></p><p><a href="https://econsultancy.com/blog/69316-a-day-in-the-life-of-head-of-strategy-at-an-integrated-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69283 2017-07-31T12:30:00+01:00 2017-07-31T12:30:00+01:00 10 things agency owners can do to help their Business Development Manager flourish Ben Potter <p><strong>For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.</strong></p> <p>Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.</p><p><a href="https://econsultancy.com/blog/69283-10-things-agency-owners-can-do-to-help-their-business-development-manager-flourish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69166 2017-07-04T09:55:00+01:00 2017-07-04T09:55:00+01:00 A day in the life of... a brand naming consultant Ben Davis <p><strong>Sasha Stack is a partner at Lippincott, a creative consultancy that specialises in brand, innovation and culture.</strong></p> <p>Sasha works in the brand strategy group and leads the naming team. Let's find out what she does with her day...</p><p><a href="https://econsultancy.com/blog/69166-a-day-in-the-life-of-a-brand-naming-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69130 2017-06-27T09:43:00+01:00 2017-06-27T09:43:00+01:00 A day in the life of... director of digital at a creative & marketing agency Ben Davis <p><strong>Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.</strong></p> <p>If you're looking for a new role yourself, don't forget to check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>. If you're an Econsultancy subscriber, you might want to test your knowledge beforehand with our <a href="https://econsultancy.com/training/digital-skills-index/">Digital Skills Index</a>.</p><p><a href="https://econsultancy.com/blog/69130-a-day-in-the-life-of-director-of-digital-at-a-creative-marketing-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69177 2017-06-16T15:10:00+01:00 2017-06-16T15:10:00+01:00 Change is coming for digital agencies Katie Kelly <p><strong>Rather than a clickbait headline and unfounded predictions, I'm going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change.</strong> </p> <p>So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.</p><p><a href="https://econsultancy.com/blog/69177-change-is-coming-for-digital-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69148 2017-06-09T15:42:04+01:00 2017-06-09T15:42:04+01:00 In-house agency versus on-site agency: Weighing the pros and cons Patricio Robles <p><strong>In-house agency or external agency? </strong></p> <p>Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.</p><p><a href="https://econsultancy.com/blog/69148-in-house-agency-versus-on-site-agency-weighing-the-pros-and-cons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69116 2017-05-25T12:10:08+01:00 2017-05-25T12:10:08+01:00 How brands can navigate today's super-political environment Patricio Robles <p><strong>Following Brexit and the US presidential election, many brands have responded to the polarized times <a href="https://econsultancy.com/blog/68780-the-growing-politicization-of-brands-in-a-polarized-world/">by choosing to weigh in on political and social issues</a>.</strong></p> <p>But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? </p><p><a href="https://econsultancy.com/blog/69116-how-brands-can-navigate-today-s-super-political-environment/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68908 2017-04-05T13:00:00+01:00 2017-04-05T13:00:00+01:00 Website design briefs: Be very careful what you ask for Paul Randall <p dir="ltr"><strong>Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.</strong></p> <p dir="ltr">The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.</p><p><a href="https://econsultancy.com/blog/68908-website-design-briefs-be-very-careful-what-you-ask-for/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68942 2017-03-29T09:58:25+01:00 2017-03-29T09:58:25+01:00 Why 'systems and empathy' is the future for agencies Ben Davis <p><strong>Econsultancy, in association with the IPA, has just released a report on the future of agencies.</strong></p> <p>There are many trends addressed in <a href="https://www.econsultancy.com/reports/econsultancy-future-of-agencies-systems-and-empathy/">the report</a>, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.</p> <p>But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.</p><p><a href="https://econsultancy.com/blog/68942-why-systems-and-empathy-is-the-future-for-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68880 2017-03-27T14:06:45+01:00 2017-03-27T14:06:45+01:00 10 of the best digital agency websites Ben Davis <p><strong>Agencies – too busy working on other people's digital products to actually sort out their own websites.</strong></p> <p>However, there are plenty of good agency sites out there. And I've selected 10 of them.</p><p><a href="https://econsultancy.com/blog/68880-10-of-the-best-digital-agency-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68917 2017-03-20T14:58:48+00:00 2017-03-20T14:58:48+00:00 Can brands tell a story in six seconds? YouTube hopes so Patricio Robles <p><strong>YouTube <a href="https://econsultancy.com/blog/68841-youtube-to-remove-30s-unskippable-ads-what-does-it-mean-for-brands/">is removing 30-second unskippable ads</a> and in their place it will push a six-second format it calls Bumper ads.</strong></p><p><a href="https://econsultancy.com/blog/68917-can-brands-tell-a-story-in-six-seconds-youtube-hopes-so/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68700 2017-01-16T10:12:00+00:00 2017-01-16T10:12:00+00:00 A day in the life of... marketing director at a social agency Ben Davis <p><strong>What goes on in the wonderful world of social media agencies?</strong></p> <p>We find out this week by spending a day in the life of <a href="https://www.linkedin.com/in/lucy-clarke-13976543">Lucy Clarke</a>, business development and marketing director at Social Chain.</p><p><a href="https://econsultancy.com/blog/68700-a-day-in-the-life-of-marketing-director-at-a-social-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68661 2016-12-23T00:01:00+00:00 2016-12-23T00:01:00+00:00 Five trends which will define data-driven marketing in 2017 Jeff Rajeck <p><strong>That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?</strong></p> <p>To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.</p><p><a href="https://econsultancy.com/blog/68661-five-trends-which-will-define-data-driven-marketing-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68570 2016-11-29T16:34:00+00:00 2016-11-29T16:34:00+00:00 Consultancies are buying agencies: What does it mean for marketing? Ben Davis <p><strong>Accenture Interactive <a href="https://newsroom.accenture.com/news/accenture-acquires-creative-agency-karmarama-to-expand-its-brand-strategy-mobile-experience-capabilities-in-the-uk.htm?c=uk_fy16uksmblkd_10000049&amp;n=smc_0216">has announced</a> it has reached a deal to purchase the London-based independent agency Karmarama.</strong></p> <p>It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.</p> <p>What does this mean for marketing?</p><p><a href="https://econsultancy.com/blog/68570-consultancies-are-buying-agencies-what-does-it-mean-for-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68319 2016-09-23T11:41:27+01:00 2016-09-23T11:41:27+01:00 All the digital news stories you missed this week Ben Davis <p><strong>The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.</strong></p> <p>Here are the best bits you should catch up on...</p><p><a href="https://econsultancy.com/blog/68319-all-the-digital-news-stories-you-missed-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68311 2016-09-22T14:21:47+01:00 2016-09-22T14:21:47+01:00 The tango of data science and art: How agencies should work together on programmatic Ben Davis <p><strong>How do creative and media agencies work together to ensure programmatic advertising is impactful?</strong></p> <p>That was the question for an esteemed panel of top agency bods at yesterday's <a href="http://conferences.marketingweek.com/mc/programmatic/getwiththeprogrammatic">Get With The Programmatic</a> event.</p> <p>Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/68311-the-tango-of-data-science-and-art-how-agencies-should-work-together-on-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68304 2016-09-19T09:57:09+01:00 2016-09-19T09:57:09+01:00 A day in the life of... VP User Experience at Huge Ben Davis <p><strong>This week, we're spending a day in the life of a UX professional within an innovative agency.</strong></p> <p>Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.</p> <p>Let's hear what a UX head does with their time...</p><p><a href="https://econsultancy.com/blog/68304-a-day-in-the-life-of-vp-user-experience-at-huge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68065 2016-08-02T14:40:00+01:00 2016-08-02T14:40:00+01:00 What does the digital agency of the future look like? Jim Clark <p><strong>Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.</strong></p> <p>In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.</p><p><a href="https://econsultancy.com/blog/68065-what-does-the-digital-agency-of-the-future-look-like/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67984 2016-07-08T11:16:57+01:00 2016-07-08T11:16:57+01:00 Eight lessons for new digital agency account execs & managers Ben Davis <p><strong>Are you new into an account exec or account manager role?</strong></p> <p>Here are eight lessons to learn.</p><p><a href="https://econsultancy.com/blog/67984-eight-lessons-for-new-digital-agency-account-execs-managers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67795 2016-05-08T23:00:00+01:00 2016-05-08T23:00:00+01:00 The best APAC digital marketing stats from April 2016 Ben Davis <p><strong>Here are the most eye-catching digital marketing stats from APAC in April.</strong></p> <p>This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.</p> <p>More stats are available in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67795-the-best-apac-digital-marketing-stats-from-april-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67628 2016-03-15T10:00:57+00:00 2016-03-15T10:00:57+00:00 Should we be in the creative's corner against programmatic? Ben Davis <p><strong>At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.</strong></p> <p>Then this morning I read <a href="http://adcontrarian.blogspot.co.uk/2016/03/data-vs-probability.html">a beautifully concise post from the Ad Contrarian</a>.</p> <p>I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.</p><p><a href="https://econsultancy.com/blog/67628-should-we-be-in-the-creative-s-corner-against-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67599 2016-03-03T14:39:00+00:00 2016-03-03T14:39:00+00:00 31 opinions on the future of programmatic advertising Ben Davis <p><strong>Yesterday was Econsultancy's inaugural <a href="https://econsultancy.com/events/creative-programmatic/">Creative Programmatic</a> conference.</strong></p> <p>I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.</p> <p>Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.</p><p><a href="https://econsultancy.com/blog/67599-31-opinions-on-the-future-of-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67578 2016-03-02T09:48:07+00:00 2016-03-02T09:48:07+00:00 Are freelance web designers really a dying breed? Patricio Robles <p><strong>Design has arguably never been more important, but are the days of the freelance designer numbered?</strong></p> <p>According to one former freelance designer, many independents are struggling and the future might not be very bright.</p><p><a href="https://econsultancy.com/blog/67578-are-freelance-web-designers-really-a-dying-breed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67538 2016-02-22T14:25:01+00:00 2016-02-22T14:25:01+00:00 Should agencies eat their own dog food & build minimum-viable-product websites? Ben Davis <p><strong>Does any agency design its own website as if it were a client product?</strong></p> <p>What should an agency website do? And how do we know if it's worth the effort?</p><p><a href="https://econsultancy.com/blog/67538-should-agencies-eat-their-own-dog-food-build-minimum-viable-product-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67472 2016-02-03T11:37:59+00:00 2016-02-03T11:37:59+00:00 What makes a good (or bad) digital agency pitch? Ben Davis <p><strong>I'm going to advance some of my personal opinions here, but I'm sure you have your own experiences of good and bad digital agency pitches.</strong></p> <p>Please confess all in the comments below, naming no names, of course.</p><p><a href="https://econsultancy.com/blog/67472-what-makes-a-good-or-bad-digital-agency-pitch/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67440 2016-01-26T10:43:13+00:00 2016-01-26T10:43:13+00:00 Does your SME need an SEO agency? Here's how to decide Ben Davis <p><strong>Should SME owners employ an agency to carry out SEO?</strong></p> <p>Of all the questions we get asked at Econsultancy, this is the one that always jumps out at me.</p> <p>We get asked by SMEs that are using an agency and not seeing great results, as well as those who haven't yet attempted anything in earnest, either in-house or with a partner.</p><p><a href="https://econsultancy.com/blog/67440-does-your-sme-need-an-seo-agency-here-s-how-to-decide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67405 2016-01-14T14:04:00+00:00 2016-01-14T14:04:00+00:00 Has 'digital' become an anachronism? Ben Davis <p><strong>I was struck by the news that Adam &amp; Eve/DDB has dropped 'digital' from its job titles.</strong></p> <p>Firstly, what a perfect piece of PR. But there's more to it than that; the agency is an early mover in the next stage of an ideological regression that has been happening for a while now.</p> <p>There's a backlash against technology, against third-party solutions, corrupt ad models, poor creative and even <a href="https://econsultancy.com/blog/63961-what-is-content-marketing-and-why-do-you-need-it/">content marketing</a>.</p> <p>Agencies want to get back to 'the work'.</p><p><a href="https://econsultancy.com/blog/67405-has-digital-become-an-anachronism/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67336 2015-12-18T01:00:00+00:00 2015-12-18T01:00:00+00:00 Online Advertising & Ecommerce in 2015: Digital Cream Singapore Jeff Rajeck <p><strong>Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.</strong></p> <p>As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.</p> <p>Here is an overview of the topics covered by the Online Advertising and Ecommerce &amp; Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.</p><p><a href="https://econsultancy.com/blog/67336-online-advertising-ecommerce-in-2015-digital-cream-singapore/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66885 2015-09-02T10:39:00+01:00 2015-09-02T10:39:00+01:00 Top 100 UK digital agencies income reaches £1.7bn Christopher Ratcliff <p><strong>According to our <a href="http://digitalagencies.econsultancy.com/">Top 100 agencies report</a>, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.</strong></p> <p>This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.</p><p><a href="https://econsultancy.com/blog/66885-top-100-uk-digital-agencies-income-reaches-1-7bn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66693 2015-07-17T09:59:55+01:00 2015-07-17T09:59:55+01:00 Is Truffle Pig the agency of the future? Patricio Robles <p><strong>Last month, WPP, SnapChat and Daily Mail joined forces and announced Truffle Pig, a digital agency focused on developing branded content for new digital platforms.</strong></p><p><a href="https://econsultancy.com/blog/66693-is-truffle-pig-the-agency-of-the-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66533 2015-06-04T14:55:00+01:00 2015-06-04T14:55:00+01:00 What do clients really need from their SEO agency? Ben Potter <p><strong>I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned. </strong></p> <p>Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day. </p><p><a href="https://econsultancy.com/blog/66533-what-do-clients-really-need-from-their-seo-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66440 2015-05-13T11:45:00+01:00 2015-05-13T11:45:00+01:00 Three key trends from our Marketing Attribution Briefing: Digital Cream 2015 Christopher Ratcliff <p><strong>For any company to truly make any kind of informed decision for future strategy, it needs to understand the value of everything it does online.</strong></p> <p>There are multiple ways a customer can find your ecommerce site: organic results on a search engine, a PPC campaign, a link on Twitter, a retargeted display ad on another website… Customer journeys are increasing in their non-linear passage. </p><p><a href="https://econsultancy.com/blog/66440-three-key-trends-from-our-marketing-attribution-briefing-digital-cream-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66283 2015-04-03T10:01:00+01:00 2015-04-03T10:01:00+01:00 10 lessons from Mad Men on running an agency Stephen Waddington <p><strong>The final series of Mad Men kicks off on AMC in the US on Sunday. </strong></p> <p>The box set should be required watching for anyone that works in an <a href="https://econsultancy.com/reports/top-100-digital-agencies">agency</a>. It’s packed with insight on creativity, talent, management, and life itself.</p> <p>I’m looking forward to watching the final series of Mad Men, and here are some of my favourite lessons from the previous six series.</p><p><a href="https://econsultancy.com/blog/66283-10-lessons-from-mad-men-on-running-an-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65506 2014-09-26T11:27:25+01:00 2014-09-26T11:27:25+01:00 Is this the PR agency of the future? Danny Whatmough <p><strong>For the last two years, the PRCA, the UK’s professional body for the PR industry, has run a project looking at what the PR agency of the future might look like. </strong></p> <p>We’ve debated topics around revenue models, structures, specialisms and employee motivation and, while looking to the future is always a fascinating pursuit, this year we decided to look a bit closer to home and investigate and celebrate examples of innovation that are already happening within the industry.</p> <p>Today, <a href="http://www.prca.org.uk/futurepragency">we’ve released</a> a series of case studies looking at five UK PR agencies that have already taken steps to innovate. We hope they will prove to be a source of inspiration to agencies looking to futureproof themselves.</p> <p>Here are five key themes that run throughout the case studies and, of course, the case studies themselves.</p><p><a href="https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65432 2014-09-10T11:42:00+01:00 2014-09-10T11:42:00+01:00 The secret sauce: 12 essential traits for a successful agency Kevin Gibbons <p><strong>All agencies operate in a competitive landscape, where despite key strengths and differentiation points, everyone broadly does the same job. </strong></p> <p>We offer similar services to clients, we have common skillsets, etc - so what makes an agency successful?</p> <p>We asked The <a href="http://theagencycollective.co.uk/">Agency Collective</a> to speak to 12 agency owners, founders and directors about what essential traits an agency must have in order to be successful and build long and mutually beneficial relationships with their clients.</p><p><a href="https://econsultancy.com/blog/65432-the-secret-sauce-12-essential-traits-for-a-successful-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65197 2014-07-17T11:48:01+01:00 2014-07-17T11:48:01+01:00 The beginner's glossary of programmatic advertising Ben Davis <p><strong>Programmatic advertising is complicated. There's no doubt about that.</strong></p> <p>This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.</p> <p>Luckily, Econsultancy has a wonderful and thorough discussion and explanation of programmatic - <a href="https://econsultancy.com/reports/programmatic-marketing-beyond-rtb">Programmatic Marketing: Beyond RTB</a>.</p> <p>As a taster, I thought I'd throw some important terms into a glossary. It's just the basics, but I hope it helps.</p><p><a href="https://econsultancy.com/blog/65197-the-beginner-s-glossary-of-programmatic-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65128 2014-07-04T12:53:00+01:00 2014-07-04T12:53:00+01:00 Is it possible to change company culture? Ben Davis <p><strong>The average lifespan of a top 500 company is shorter than ever.</strong> Despite this damning evidence of the inertia of big organisations, we surely must assume it is possible to change company culture.</p> <p>Arguably there are some organisations that have done it, with <a href="https://econsultancy.com/blog/63430-the-digital-beauty-of-gds-government-digital-service#i.1kqycz2hkjdfx1">Government Digital Services</a> the current poster child for <a href="http://bit.ly/1wrXZcI">digital transformation</a>. There are many more that have failed.</p> <p>So, how is it done?</p><p><a href="https://econsultancy.com/blog/65128-is-it-possible-to-change-company-culture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65061 2014-06-24T09:22:00+01:00 2014-06-24T09:22:00+01:00 What’s new for agencies in 2014? Andrew Warren-Payne <p><strong>Last week we published our <a href="https://econsultancy.com/reports/top-100-digital-agencies">Top 100 Digital Agencies Report</a>, detailing the who's who of those in the digital marketing industry.</strong></p> <p>While many of the names are similar, the emergence of new players and the shifting of rankings indicates that the market is still undergoing continuous change.</p> <p>There is also some <a href="https://econsultancy.com/blog/65050-how-is-the-agency-model-changing-part-one">discussion about the changing nature of the agency model</a>.</p> <p>To explore some of these issues, we asked <a href="http://www.sitecore.net/">Sitecore’s</a> marketing director Shawn Cabral for his opinion on the opportunities and challenges for agencies in the coming year. His answers are below...</p><p><a href="https://econsultancy.com/blog/65061-what-s-new-for-agencies-in-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65051 2014-06-20T10:26:36+01:00 2014-06-20T10:26:36+01:00 How is the agency model changing? Part two Ben Davis <p><strong>2014's <a href="https://econsultancy.com/reports/top-100-digital-agencies">Top 100 Digital Agencies report</a> has revealed some changes in the agency landscape.</strong></p> <p>I've been looking at changes to the agency model. In <a href="https://econsultancy.com/blog/65050-how-is-the-agency-model-changing-part-one/">part one</a> I looked at PepsiCo's Galaxy model, the trend for marketers and agencies influencing the wider business, and how clients are increasingly embedding agencies or in-housing skills.</p> <p>In this final part, it's time to discuss the demand for speed and agility, data's influence and changing pricing models.</p><p><a href="https://econsultancy.com/blog/65051-how-is-the-agency-model-changing-part-two/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65050 2014-06-19T09:58:00+01:00 2014-06-19T09:58:00+01:00 How is the agency model changing? Part one Ben Davis <p><strong>Michael Nutley’s report for 2013’s Top 100 Digital Agencies began with the assertion that “now, more than ever, the only generalisation that you can make about the way marketers and agencies are working together is that there are no generalisations to be made”.</strong></p> <p>I’d go further in 2014 (see the latest <a href="https://econsultancy.com/reports/top-100-digital-agencies">Top 100 agencies report</a>)  and say that in many areas of marketing, client methodology is as varied as it has ever been, media volume is higher than ever and technology is eliciting tension in traditional agency models.</p> <p>At the same time, customer expectation is soaring and transparency, or at least value, is increasingly the elephant in the room.</p> <p>The aim for agencies is, of course, to provide value, but the continued <a href="https://econsultancy.com/training/digital-transformation">digital transformation</a> of clients is also making it harder for the agency to provide the right support.</p> <p>Maturing marketing channels are increasingly integrated, dictating a converged media strategy. This is often better served by in-house expertise or by the embedding of specialist agencies. Project work, too, is on the increase.</p> <p>“Change is constant” is one favoured aphorism of the marketing analyst. For agencies, if anything, the rate of change is constant, too.</p><p><a href="https://econsultancy.com/blog/65050-how-is-the-agency-model-changing-part-one/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65014 2014-06-13T13:53:12+01:00 2014-06-13T13:53:12+01:00 Social media management companies: are they worth it? Ben Davis <p><strong>Are social media management companies worth it?</strong></p> <p>Although ‘horses for courses’ applies, I’m going to attempt to address this question with the help of a few brand case studies.</p><p><a href="https://econsultancy.com/blog/65014-social-media-management-companies-are-they-worth-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>