Posts tagged with Agencies

flowstate

A day in the life of... three friends who founded an agency

This week's 'Day in the Life' is a fascinating story of three friends and engineers who founded an apparel brand, got good at marketing and so decided to found a marketing agency, too.

We caught up with FlowState Marketing co-founder Shamus McNutt to find out more.

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career progression

Why career progression is broken in digital marketing agencies

One-dimensionality pervades much of modern society, but nowhere more than the realm of the digital.

Everything accelerates; especially thought. In the process, nuance and depth collapse.

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success

What brand marketers and agencies need from each other

Long before WPP's current woes, it has felt like the relationship between brands and agencies is in a state of terminal decline.

Brands have been complaining that agencies are not delivering on their promises and agencies are always saying that brands lack the strategic thinking to provide useful direction.

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chance

Agencies, do you win business by accident or design?

In the recently published Benchpress agency survey, 38% of agencies stated that winning business was their biggest challenge.

Whilst the specific reasons were not cited, I have a theory.

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michael olaye

A day in the life of... CEO of a digital creative agency

Michael Olaye is CEO of Dare and Group CTO at Inside Ideas Group.

A day in his life consists of meetings and arcade games, all as part of an egalitarian agency philosophy. Let's find out more...

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Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem

Ad fraud is a huge problem that has many different components.

While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads typically sold through programmatic platforms.

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Three major biz dev challenges faced by small agencies

Inevitably, the resource, skills and processes for winning business differ greatly from agency to agency. However, I have found there to be three issues, common to many agencies, that impact their ability to win and retain the right clients (and therefore to grow).

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Five trends for online advertising strategy in 2018

Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.

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Four digital transformation secrets, revealed

After years of discussions, digital transformation has finally become a reality at many organisations.

And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.

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michael brown

A day in the life of... insight director at UM

This week's 'day in the life' interview is one of my favourites.

Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.

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More brands want to bring programmatic in-house, but can they?

For years, brands have grappled with questions about which agency model is the best fit for their business

When it comes to programmatic, however, a new survey recently released by Advertiser Perceptions indicates that a growing number of brands are hoping to bring their efforts in-house.

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How brand marketers can improve their agency relationships

One of the key roles of brand marketers these days is to select and work with agency partners.

Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.

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