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What goes on in the wonderful world of social media agencies?
We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.
That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?
To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.
Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.
It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.
What does this mean for marketing?
The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.
Here are the best bits you should catch up on...
How do creative and media agencies work together to ensure programmatic advertising is impactful?
That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.
Here's what they had to say...
This week, we're spending a day in the life of a UX professional within an innovative agency.
Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.
Let's hear what a UX head does with their time...
Just about every organisation, from the board down, is now talking about the importance of customer experience, breaking down silos and aligning data across the company.
In essence this is to keep up with rising consumer expectations – consumers expect to be treated as individuals, and remembered, before engaging with brands.
Are you new into an account exec or account manager role?
Here are eight lessons to learn.
Here are the most eye-catching digital marketing stats from APAC in April.
This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.
More stats are available in Econsultancy's Internet Statistics Compendium.
At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.
Then this morning I read a beautifully concise post from the Ad Contrarian.
I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.
Yesterday was Econsultancy's inaugural Creative Programmatic conference.
I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.
Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.
Design has arguably never been more important, but are the days of the freelance designer numbered?
According to one former freelance designer, many independents are struggling and the future might not be very bright.