Posts tagged with Agencies

The four habits of successful data-driven marketers

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

1 comment
steve bartlett

An interview with Social Chain's Steve Bartlett, agency land's most influential person in 2017

In Econsultancy's newly released Top 100 Digital Agencies report, Social Chain CEO Steve Bartlett has been voted by his peers as the most influential agency figure in 2017.

I caught up with Steve to find out what makes him and his agency tick.

0 comments

Top 100 Digital Agencies 2017: The state of the industry

Accenture Interactive has come first in Econsultancy’s new Top 100 Digital Agencies Report 2017.

The digital consultancy claimed top spot this year with UK fee income of £284 million, a whopping increase of 61% year-on-year. IBM iX, which came top in 2016, dropped to third with SapientRazorfish in second.

0 comments

Is Uber's lawsuit against an agency a harbinger of greater brand-agency discord?

Thanks to all of the scandals and controversies that have hit online advertising in the past year, a growing number of companies are taking a closer look at their digital ad campaigns.

Some of them aren't liking what they're finding.

2 comments
nicky lloyd

A day in the life of... an agency planner

This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.

Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the Econsultancy jobs board.

0 comments

Is WPP the canary in the coal mine for the global ad business?

On Wednesday, the world's largest ad agency holding company, WPP, spooked investors by warning about a slowdown that it projects will result in dismal sales growth of 1% or less.

Shares of the firm plummeted the most in a single day since 2000 and are now down by more than 20% this year.

0 comments
agency

What’s next for the agency model?

A Google search for “death of the agency model” populates more than four million results.

Many people believe advertising and marketing agencies are on their way to becoming relics of the past, doomed to the same fate that befell travel agencies after massive adoption of self-service booking sites.

3 comments
charlotte bunyan

A day in the life of... head of strategy at an integrated agency

Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.

0 comments

10 things agency owners can do to help their Business Development Manager flourish

For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.

Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.

1 comment
bain capital

A day in the life of... a brand naming consultant

Sasha Stack is a partner at Lippincott, a creative consultancy that specialises in brand, innovation and culture.

Sasha works in the brand strategy group and leads the naming team. Let's find out what she does with her day...

0 comments
adam edwards

A day in the life of... director of digital at a creative & marketing agency

Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.

If you're looking for a new role yourself, don't forget to check out the Econsultancy jobs board. If you're an Econsultancy subscriber, you might want to test your knowledge beforehand with our Digital Skills Index.

0 comments

Change is coming for digital agencies

Rather than a clickbait headline and unfounded predictions, I'm going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change. 

So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.

7 comments