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Posts tagged with Agencies

What support for the Microhoo deal says about Google

Not everyone is sure that the deal between Yahoo and Microsoft will work out the way Yahoo and Microsoft hope but by in large, advertisers and search marketers are excited about the deal.

While Google will still hold a dominant lead in the search market, Microhoo becomes a strong number two, something that should create more competition. As David Kenny of Publicis' VivaKi told AdAge, "Anything that creates a credible platform and more innovation in search is going to be good for consumers and, therefore, good for advertisers".

2 comments

Google cozies up to agencies in AgencyLand

Google's relationship with agencies has always been a little bit tenuous. Sir Martin Sorrell, chief of WPP, once described Google as a "frenemy". He's not the only one who has clearly felt that Google was a necessary evil.

But perhaps the recession has made Google more humble, or the search giant is simply maturing. This week, it was announced that Google had launched a beta of AgencyLand, an online portal for select agencies.

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OpenX launches online ad market

OpenX, the London-based startup that offers the open-source ad server by the same name, is moving into the sales side of the advertising business with the launch of a new online ad market.

OpenX Market enables advertisers to bid for impressions on participating websites using an auction format.

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Twitter Partners looks like a fail whale of an agency

In this age of specialization, it's no surprise that we've seen specialization on the agency side.

And that means it's no surprise that somebody has decided to start an agency for the hottest social media service on the internet right now: Twitter.

25 comments

Digital agencies on Twitter (or are they?)

You might imagine that many of the top digital agencies will be fearsome Twitter users, not least because many agency staffers regularly use the platform to communicate. 

So have the majority of agencies claimed Twitter accounts for their brand names? Are they tweeting about their innovative campaigns and web projects, to spread the word and gain kudos?

I was perplexed to discover that many agencies haven’t yet bothered, and I’m not sure what message that sends out to the client-side.

75 comments

Is AOL looking to sell Bebo?

Less than a year ago, AOL acquired Bebo for $850m in cash in what is today still one of only a handful of major Web 2.0 acquisitions.

Our resident skeptic, Drama 2.0, criticized the deal and called the suggestion that AOL may have overpaid for the popular social network the "understatement of the year".

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