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Has your relationship with your paid search agency soured? Are you in denial about bad service and performance, hoping that things will suddenly change for the better?
To mark the release of Econsultancy’s new Paid Search Agencies Buyer’s Guide, here are some warning signs that it might be time to take your paid search accounts to a more deserving agency.
Before we begin, let’s start with the Flash apologists. Whenever I say “Flash sucks” somebody points out that it doesn’t, but that some Flash developers truly suck and don’t know how to use it properly.
It is a fair point, however agencies / developers that build websites for their clients must understand the limitations of Flash, and build primarily for the needs of their client’s visitors, and business needs, rather than for their own egos.
But what happens when these agencies build Flash websites for themselves? Badness happens, that’s what. At least in my opinion. I’m sure I’ll hear otherwise, but from my perspective I can rarely see the point of using Flash as the basis for a website. And while I'm all for rich media, and immersive user experiences, I think agencies should know better...
Not everyone is sure that the deal between Yahoo and Microsoft will work out the way Yahoo and Microsoft hope but by in large, advertisers and search marketers are excited about the deal.
While Google will still hold a dominant lead in the search market, Microhoo becomes a strong number two, something that should create more competition. As David Kenny of Publicis' VivaKi told AdAge, "Anything that creates a credible platform and more innovation in search is going to be good for consumers and, therefore, good for advertisers".
Google's relationship with agencies has always been a little bit tenuous. Sir Martin Sorrell, chief of WPP, once described Google as a "frenemy". He's not the only one who has clearly felt that Google was a necessary evil.
But perhaps the recession has made Google more humble, or the search giant is simply maturing. This week, it was announced that Google had launched a beta of AgencyLand, an online portal for select agencies.
OpenX, the London-based startup that offers the open-source ad server by the same name, is moving into the sales side of the advertising business with the launch of a new online ad market.
OpenX Market enables advertisers to bid for impressions on participating websites using an auction format.
In this age of specialization, it's no surprise that we've seen specialization on the agency side.
And that means it's no surprise that somebody has decided to start an agency for the hottest social media service on the internet right now: Twitter.
You might imagine that many of the top digital agencies will be fearsome Twitter users, not least because many agency staffers regularly use the platform to communicate.
So have the majority of agencies claimed Twitter accounts for their brand names? Are they tweeting about their innovative campaigns and web projects, to spread the word and gain kudos?
I was perplexed to discover that many agencies haven’t yet bothered, and I’m not sure what message that sends out to the client-side.
Less than a year ago, AOL acquired Bebo for $850m in cash in what is today still one of only a handful of major Web 2.0 acquisitions.
Our resident skeptic, Drama 2.0, criticized the deal and called the suggestion that AOL may have overpaid for the popular social network the "understatement of the year".