Posts tagged with Agencies

adam edwards

A day in the life of... director of digital at a creative & marketing agency

Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.

If you're looking for a new role yourself, don't forget to check out the Econsultancy jobs board. If you're an Econsultancy subscriber, you might want to test your knowledge beforehand with our Digital Skills Index.

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Change is coming for digital agencies

Rather than a clickbait headline and unfounded predictions, I'm going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change. 

So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.

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In-house agency versus on-site agency: Weighing the pros and cons

In-house agency or external agency?

Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.

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How brands can navigate today's super-political environment

Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don't see eye-to-eye on some of the most important issues of our time? 

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brief

Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.

The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.

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systems and empathy

Why 'systems and empathy' is the future for agencies

Econsultancy, in association with the IPA, has just released a report on the future of agencies.

There are many trends addressed in the report, including strategic shifts in advertising, flexible client engagement models, varied remuneration models, the war for talent, and the combination of human and machine intelligence.

But, one area I wanted to highlight is the often trite but nevertheless important 'left-brain right-brain' debate.

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digitaslbi

10 of the best digital agency websites

Agencies – too busy working on other people's digital products to actually sort out their own websites.

However, there are plenty of good agency sites out there. And I've selected 10 of them.

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Can brands tell a story in six seconds? YouTube hopes so

YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.

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lucy

A day in the life of... marketing director at a social agency

What goes on in the wonderful world of social media agencies?

We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.

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Five trends which will define data-driven marketing in 2017

That marketing is 'all about the data' has now become so widely accepted that many marketers are left wondering, what's next?

To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance.

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good karma this way

Consultancies are buying agencies: What does it mean for marketing?

Accenture Interactive has announced it has reached a deal to purchase the London-based independent agency Karmarama.

It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.

What does this mean for marketing?

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news

All the digital news stories you missed this week

The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.

Here are the best bits you should catch up on...

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