Posts tagged with Agency Management

Managing relationships with e-commerce platform providers: five key challenges

Why is it that so much effort goes into selecting a platform vendor for an e-commerce website, yet often so little into maintaining the partnership and ensuring service delivery is to the highest standards?

This blog looks at five common errors that I've seen made frequently by e-commerce teams, usually down to lack of commercial experience in managing complex partnerships.

I'd be lying if I said I hadn't made similar mistakes back in my client-side days, and I'm sure I've been guilty of some account management indiscretions when agency side.

The wonderful thing is you learn more from your mistakes. I'm hoping that by sharing this insight I can help you avoid or at least mitigate the risk of making such mistakes.

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Mistakes I’ve made managing agency relationships

It’s a long road this path to digital enlightenment, and it involves many crossroads and epiphanies.

In the past 10 years I’ve been implementing digital campaigns, defining e-commerce strategy and I’ve been agency-side responsible for a challenging set of retail accounts. I’ve been on both sides of the fence when dealing with agency relationships.

This blog takes a peek at the wonderful mistakes I’ve made that today put me in a position of strength and confidence. You might well recognise some of these from your own experience, you might be able to suggest some more; we’re human after all.

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