tag:econsultancy.com,2008:/blog/tags/ai Posts tagged with "AI" from the Econsultancy blog 2018-06-15T15:09:22+01:00 tag:econsultancy.com,2008:BlogPost/70098 2018-06-15T15:09:22+01:00 2018-06-15T15:09:22+01:00 The best digital marketing stats we've seen this week Ben Davis <p><strong>There's a whiff of AI and automation in this week's digital stats roundup, as well as a bit of World Cup crowbarred in.</strong></p> <p>Of course, there's more available in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/70098-the-best-digital-marketing-stats-we-ve-seen-this-week-26/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70074 2018-06-11T12:02:00+01:00 2018-06-11T12:02:00+01:00 The potential of AI therapy bots in mental health care Nikki Gilliland <p><strong>Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.</strong></p> <p>One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.</p><p><a href="https://econsultancy.com/blog/70074-the-potential-of-ai-therapy-bots-in-mental-health-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70024 2018-05-23T16:30:00+01:00 2018-05-23T16:30:00+01:00 Why is it so difficult to generate natural, native-sounding language? Hannes Ben <p><strong>AI has been receiving a lot of attention in the media lately as it finds increasingly more application in a number of industries.</strong></p> <p>This is especially exciting since improvements in neural machine translation (‘NMT’) now mean that it’s possible for numerous language combinations to often get translations that are not only intelligible, but actually quite good.</p><p><a href="https://econsultancy.com/blog/70024-why-is-it-so-difficult-to-generate-natural-native-sounding-language/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69963 2018-04-25T15:02:19+01:00 2018-04-25T15:02:19+01:00 A brief history of artificial intelligence in advertising Lori Goldberg <p><strong>Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.</strong></p> <p>Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.</p><p><a href="https://econsultancy.com/blog/69963-a-brief-history-of-artificial-intelligence-in-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69964 2018-04-23T11:20:00+01:00 2018-04-23T11:20:00+01:00 Marketers, beware these six misconceptions of AI Seán Donnelly <p><strong>The subject of AI is mired in hype.</strong></p> <p>AI proponents point to utopian futures where computers serve humanity and help us to achieve immortality while sceptics worry about the existential threat of computers choosing to make humans extinct!</p><p><a href="https://econsultancy.com/blog/69964-marketers-beware-these-six-misconceptions-of-ai/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69951 2018-04-18T11:00:00+01:00 2018-04-18T11:00:00+01:00 How AI is redefining personalisation & the job of the email marketer Ben Davis <p><strong>Personalisation is a word that marketers use every day with no great degree of thought.</strong></p> <p>Some may conflate segmentation or <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">product recommendations with personalisation</a>. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.</p><p><a href="https://econsultancy.com/blog/69951-how-ai-is-redefining-personalisation-the-job-of-the-email-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69949 2018-04-17T11:29:00+01:00 2018-04-17T11:29:00+01:00 How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app Nikki Gilliland <p><strong>Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to <a href="https://www.econsultancy.com/blog/69797-how-ai-is-transforming-healthcare" target="_blank">healthcare</a> capitalising on the technology.</strong></p> <p>Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through <a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation">personalisation</a>.</p><p><a href="https://econsultancy.com/blog/69949-how-intelistyle-plans-to-become-the-spotify-of-fashion-with-its-ai-stylist-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69940 2018-04-13T13:36:29+01:00 2018-04-13T13:36:29+01:00 What do linguists make of AI and natural language processing? Hannes Ben <p><strong>What do linguists make of AI and natural language processing (NLP)? Do they see a bright future for their careers with AI, or worry about being replaced by it entirely?</strong></p><p><a href="https://econsultancy.com/blog/69940-what-do-linguists-make-of-ai-and-natural-language-processing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69896 2018-03-23T09:30:00+00:00 2018-03-23T09:30:00+00:00 Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff Nikki Gilliland <p><strong>Chatbots present a number of exciting <a href="https://www.econsultancy.com/blog/69808-five-examples-of-charity-chatbots" target="_blank">opportunities for charities</a></strong>. </p> <p>Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.</p><p><a href="https://econsultancy.com/blog/69896-shelter-scotland-s-chatbot-had-4-000-interactions-in-its-first-four-months-freeing-up-time-for-helpline-staff/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69893 2018-03-22T11:30:00+00:00 2018-03-22T11:30:00+00:00 Is healthcare ready for AI, potentially the biggest innovation since the vaccine? Louis Meletiou <p><strong>Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough you can see it in unassuming places; from the facial recognition of Google photos to the spam filter in your favourite email app. But perhaps it is in areas of commerce and industry where we can see its value the most.</strong></p> <p><a href="https://www.themanufacturer.com/articles/power-artificial-intelligence-manufacturing/">Manufacturing operations are being optimised</a>, data is being collated and analysed at an ever increasing rate, and <a href="https://www.technologyreview.com/s/513696/deep-learning/">deep learning</a> enables 'intelligent' machines to make independent decisions without human guidance.</p><p><a href="https://econsultancy.com/blog/69893-is-healthcare-ready-for-ai-potentially-the-biggest-innovation-since-the-vaccine/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69890 2018-03-21T14:15:00+00:00 2018-03-21T14:15:00+00:00 Saving language: How will the rise of AI affect linguistics? Hannes Ben <p><strong>Language isn’t an exact science. Often, there is no "perfect" answer.</strong></p> <p>While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an <a href="https://www.englishgrammar101.com/module-3/verbs/lesson-12/moods-of-verbs">indicative vs a subjunctive mood</a>? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?</p><p><a href="https://econsultancy.com/blog/69890-saving-language-how-will-the-rise-of-ai-affect-linguistics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69820 2018-02-22T13:00:00+00:00 2018-02-22T13:00:00+00:00 Google unveils AI-driven ad placement with launch of AdSense Auto ads Patricio Robles <p><strong>Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn't just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.</strong></p> <p>Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren't straightforward and the wrong assumptions and decisions can result in significant lost revenues.</p><p><a href="https://econsultancy.com/blog/69820-google-unveils-ai-driven-ad-placement-with-launch-of-adsense-auto-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69809 2018-02-19T12:00:00+00:00 2018-02-19T12:00:00+00:00 Trainline's head of engineering: "building our own voice app was a no-brainer" Ben Davis <p><strong>Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".</strong></p> <p>We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.</p><p><a href="https://econsultancy.com/blog/69809-trainline-s-head-of-engineering-building-our-own-voice-app-was-a-no-brainer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69808 2018-02-19T09:30:00+00:00 2018-02-19T09:30:00+00:00 Five examples of charity chatbots Nikki Gilliland <p><strong>Whether used to entertain or as a tool for customer service - a wide range of brands (from a <a href="https://econsultancy.com/blog/69797-how-ai-is-transforming-healthcare/" target="_blank">variety of industries</a>) have experimented with chatbot technology. </strong></p> <p>When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. </p><p><a href="https://econsultancy.com/blog/69808-five-examples-of-charity-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69797 2018-02-14T12:03:42+00:00 2018-02-14T12:03:42+00:00 How AI is transforming healthcare Nikki Gilliland <p><strong>It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. </strong></p> <p>But what about health advice, or even medical treatment? </p><p><a href="https://econsultancy.com/blog/69797-how-ai-is-transforming-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69726 2018-02-05T09:30:00+00:00 2018-02-05T09:30:00+00:00 A day in the life of... director of engineering at Quantcast, an AI martech company Ben Davis <p><strong>Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.</strong></p> <p><a href="https://www.linkedin.com/in/peter-day-4b162a9/">Day</a> is also our latest (and aptly named) 'Day in the Life' interviewee.</p> <p><a href="https://econsultancy.com/blog/69726-a-day-in-the-life-of-director-of-engineering-at-quantcast-an-ai-martech-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69730 2018-01-25T14:27:00+00:00 2018-01-25T14:27:00+00:00 Ask the experts: Email marketing optimisation Ben Davis <p><strong>The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.</strong></p> <p>We grilled three of the loveliest experts we know – <a href="https://www.linkedin.com/in/kathpay/">Kath Pay</a> (Holistic Email Marketing), <a href="https://econsultancy.com/blog/authors/parry-malm/">Parry Malm</a> (Phrasee) and <a href="https://www.linkedin.com/in/dalelangley/">Dale Langley</a> (Emarsys).</p><p><a href="https://econsultancy.com/blog/69730-ask-the-experts-email-marketing-optimisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69732 2018-01-17T14:39:32+00:00 2018-01-17T14:39:32+00:00 TD Bank's acquisition of an AI firm highlights the growing importance of AI in banking Patricio Robles <p><strong>Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.</strong></p> <p>The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.</p><p><a href="https://econsultancy.com/blog/69732-td-bank-s-acquisition-of-an-ai-firm-highlights-the-growing-importance-of-ai-in-banking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69673 2018-01-15T10:15:32+00:00 2018-01-15T10:15:32+00:00 A day in the life of... an account manager at Certona Ben Davis <p><strong>David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.</strong></p> <p>Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.</p><p><a href="https://econsultancy.com/blog/69673-a-day-in-the-life-of-an-account-manager-at-certona/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69714 2018-01-10T09:45:00+00:00 2018-01-10T09:45:00+00:00 The five Ps of AI strategy for marketers Mark Patron <p><strong>Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.</strong></p> <p>But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.</p><p><a href="https://econsultancy.com/blog/69714-the-five-ps-of-ai-strategy-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69628 2017-12-01T12:30:00+00:00 2017-12-01T12:30:00+00:00 10 fascinating stories we loved this week at Econsultancy Ben Davis <p><strong>Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.</strong></p> <p>It can only be the unputdownable stories we've been reading at Econsultancy this week.</p><p><a href="https://econsultancy.com/blog/69628-10-fascinating-stories-we-loved-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69579 2017-11-10T12:26:00+00:00 2017-11-10T12:26:00+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Here's what the blog team has been reading this week...</strong></p><p><a href="https://econsultancy.com/blog/69579-what-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69543 2017-11-07T12:30:00+00:00 2017-11-07T12:30:00+00:00 Automated content is a thing – but should it be? Magnus Linklater <p><strong>‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.</strong></p><p><a href="https://econsultancy.com/blog/69543-automated-content-is-a-thing-but-should-it-be/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69488 2017-10-10T13:18:00+01:00 2017-10-10T13:18:00+01:00 The seven stages of smart ecommerce marketing Ivan Mazour <p><strong>As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. </strong></p><p><a href="https://econsultancy.com/blog/69488-the-seven-stages-of-smart-ecommerce-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69383 2017-08-30T11:00:00+01:00 2017-08-30T11:00:00+01:00 V&A Technical Lead on how tech can create "beauty and emotion" Ben Davis <p><strong>Duncan Gough is Technical Lead at the V&amp;A. He makes art from social tech and has recently been exploring companion technology.</strong></p> <p>At the Festival of Marketing 2017 (<a href="https://goo.gl/nJMlTI">view the agenda and buy tickets here</a>), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..</p><p><a href="https://econsultancy.com/blog/69383-v-a-technical-lead-on-how-tech-can-create-beauty-and-emotion/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69328 2017-08-19T21:00:37+01:00 2017-08-19T21:00:37+01:00 Should companies embrace SMS texting for customer service? Patricio Robles <p><strong>A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.</strong></p><p><a href="https://econsultancy.com/blog/69328-should-companies-embrace-sms-texting-for-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69338 2017-08-17T10:00:00+01:00 2017-08-17T10:00:00+01:00 Five companies using robots and AI to make a difference Nikki Gilliland <p><strong>We’re constantly hearing about the downsides of artificial intelligence. </strong></p> <p>According to <a href="http://www.pwc.co.uk/services/economics-policy/insights/uk-economic-outlook.html" target="_blank">PwC</a>, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.</p><p><a href="https://econsultancy.com/blog/69338-five-companies-using-robots-and-ai-to-make-a-difference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69292 2017-08-06T13:30:00+01:00 2017-08-06T13:30:00+01:00 This online retailer uses AI for product categorisation – here's how Ben Davis <p><strong>Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.</strong></p> <p>I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:</p><p><a href="https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69237 2017-07-14T14:46:00+01:00 2017-07-14T14:46:00+01:00 A beginner's guide to building a data science team Ben Davis <p><strong>So, you want to build a data science team? Here's some stuff to think about.</strong></p> <p>Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.</p><p><a href="https://econsultancy.com/blog/69237-a-beginner-s-guide-to-building-a-data-science-team/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69180 2017-06-16T10:37:00+01:00 2017-06-16T10:37:00+01:00 10 silly digital things we've enjoyed in the last week Ben Davis <p><strong>Here it is, our revised weekly roundup which includes the silliest things in digital.</strong></p> <p>It's a barnstormer this week and not for the fainthearted...</p><p><a href="https://econsultancy.com/blog/69180-10-silly-digital-things-we-ve-enjoyed-in-the-last-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69146 2017-06-08T11:45:00+01:00 2017-06-08T11:45:00+01:00 Five things we learned from launching a Facebook Messenger chatbot David Moth <p><strong>Back in March we unveiled our very own <a href="https://www.messenger.com/t/Econsultancy">Facebook Messenger chatbot</a>, lovingly created to help promote our forthcoming <a href="http://conferences.marketingweek.com/supercharged">Supercharged event</a> which is all about how AI is impacting marketing.</strong></p> <p>In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.</p><p><a href="https://econsultancy.com/blog/69146-five-things-we-learned-from-launching-a-facebook-messenger-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69151 2017-06-06T11:15:00+01:00 2017-06-06T11:15:00+01:00 A day in the life of... senior data scientist at ASOS Ben Davis <p><strong>A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.</strong></p> <p>Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.</p><p><a href="https://econsultancy.com/blog/69151-a-day-in-the-life-of-senior-data-scientist-at-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69112 2017-05-25T14:02:00+01:00 2017-05-25T14:02:00+01:00 What's the difference between AI-powered personalisation and more basic segmentation? Ben Davis <p><strong>At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.</strong></p> <p>It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for <a href="https://econsultancy.com/blog/68039-what-is-b2b-account-based-marketing-why-should-you-care/">account based marketing</a>), there is some confusion about how it applies to personalisation and segmentation.</p><p><a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69098 2017-05-22T09:45:00+01:00 2017-05-22T09:45:00+01:00 Could AI revolutionize high street retail as well as ecommerce? Ben Davis <p><strong>High street retail hasn't changed much in the last few decades.</strong></p> <p>Yep, there's <a href="https://econsultancy.com/blog/66389-what-does-the-ideal-click-and-collect-service-look-like/">click and collect</a> and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.</p><p><a href="https://econsultancy.com/blog/69098-could-ai-revolutionize-high-street-retail-as-well-as-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69057 2017-05-15T13:00:00+01:00 2017-05-15T13:00:00+01:00 Walk before you run: Marketers must get the basics right before they turn to AI Tink Taylor <p><strong>Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace. </strong></p> <p>In 1914, <a href="http://history-computer.com/Dreamers/Torres_chess.html">the first chess playing machine was created</a>; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.</p><p><a href="https://econsultancy.com/blog/69057-walk-before-you-run-marketers-must-get-the-basics-right-before-they-turn-to-ai/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68986 2017-04-24T15:00:00+01:00 2017-04-24T15:00:00+01:00 How AI is bound to change B2B sales and marketing forever Maz Nadjm <p><strong>We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. </strong></p> <p>When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).</p><p><a href="https://econsultancy.com/blog/68986-how-ai-is-bound-to-change-b2b-sales-and-marketing-forever/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68990 2017-04-19T11:00:00+01:00 2017-04-19T11:00:00+01:00 Why brands should be bothered about (voice)bots Nick Hammond <p><strong>Let me start off with a disclaimer. </strong></p> <p>I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.</p><p><a href="https://econsultancy.com/blog/68990-why-brands-should-be-bothered-about-voice-bots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68933 2017-03-28T11:43:51+01:00 2017-03-28T11:43:51+01:00 A day in the life of... a data scientist in an AI company Ben Davis <p><strong>This week's Day in the Life comes from the burgeoning world of AI-powered marketing.</strong></p> <p>Neil Yager is Chief Scientist at <a href="https://phrasee.co/">Phrasee</a>, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.</p><p><a href="https://econsultancy.com/blog/68933-a-day-in-the-life-of-a-data-scientist-in-an-ai-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68921 2017-03-22T13:58:13+00:00 2017-03-22T13:58:13+00:00 An introduction to AI-powered ecommerce merchandising Ben Davis <p><strong>Amazon has been using algorithms to try to sell you extra stuff for years.</strong></p> <p>But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.</p> <p>Companies such as <a href="http://www.sentient.ai/">Sentient</a> and <a href="http://www.apptus.com/">Apptus</a> and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.</p><p><a href="https://econsultancy.com/blog/68921-an-introduction-to-ai-powered-ecommerce-merchandising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68897 2017-03-16T11:08:00+00:00 2017-03-16T11:08:00+00:00 Machines: "I think what the marketers meant to say..." Ben Davis <p><strong>There is a Bill Hicks joke about Evangelical Christians. You can <a href="https://youtu.be/2O5pA-vOvcI">watch it here</a>, but it goes as follows:</strong></p> <p>"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"</p> <p>[In character] "<em>I think what God meant to say...</em>"</p><p><a href="https://econsultancy.com/blog/68897-machines-i-think-what-the-marketers-meant-to-say/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68777 2017-02-27T09:59:00+00:00 2017-02-27T09:59:00+00:00 10 uses of computer vision in marketing & customer experience Ben Davis <p><strong>The ability for computers to recognise novel images - to 'see' - is perhaps the most exciting side of AI.</strong></p> <p>But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers.</p> <p>Here are 10 of them...</p><p><a href="https://econsultancy.com/blog/68777-10-uses-of-computer-vision-in-marketing-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68810 2017-02-22T14:09:14+00:00 2017-02-22T14:09:14+00:00 Four ways AI is already being applied to sales and marketing Patricio Robles <p><strong>Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and <a href="https://econsultancy.com/blog/68496-10-examples-of-ai-powered-marketing-software">marketing software</a>.<br></strong></p> <p>And many believe that it is not just going to have <a href="https://econsultancy.com/blog/68722-how-ai-will-impact-marketing-and-the-customer-experience">an impact</a> but that it is going to dramatically reshape how sales and marketing function in the coming years.</p> <p><a href="https://econsultancy.com/blog/68810-four-ways-ai-is-already-being-applied-to-sales-and-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68770 2017-02-08T11:19:00+00:00 2017-02-08T11:19:00+00:00 An introduction to AI and customer service Ben Davis <p><strong>With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.</strong></p> <p>Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...</p><p><a href="https://econsultancy.com/blog/68770-an-introduction-to-ai-and-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68634 2016-12-13T01:00:00+00:00 2016-12-13T01:00:00+00:00 Three ways brands will use cognitive marketing Jeff Rajeck <p><strong>The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.</strong></p> <p>Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.</p><p><a href="https://econsultancy.com/blog/68634-three-ways-brands-will-use-cognitive-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68532 2016-11-22T13:30:00+00:00 2016-11-22T13:30:00+00:00 The case for chatbots being the new apps - notes from #WebSummit2016 Seán Donnelly <p><strong> “<em>Bots are the new apps</em>” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.</strong></p> <p>On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.</p><p><a href="https://econsultancy.com/blog/68532-the-case-for-chatbots-being-the-new-apps-notes-from-websummit2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68496 2016-11-18T11:03:00+00:00 2016-11-18T11:03:00+00:00 10 examples of AI-powered marketing software Ben Davis <p><strong>Artificial intelligence <a href="https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/">has many uses in marketing</a>.</strong></p> <p>This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft's Tay, Google Photos, and IBM's Watson (the list goes on).</p> <p>With many software-as-a-service companies acquiring or developing AI, I thought I'd round up some examples.</p><p><a href="https://econsultancy.com/blog/68496-10-examples-of-ai-powered-marketing-software/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68466 2016-11-02T11:09:00+00:00 2016-11-02T11:09:00+00:00 Could AI kill off the conversion optimisation consultant? Ben Davis <p><strong>I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.</strong></p> <p>What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and <em>more</em> jobs, perhaps.</p><p><a href="https://econsultancy.com/blog/68466-could-ai-kill-off-the-conversion-optimisation-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68464 2016-10-28T09:23:25+01:00 2016-10-28T09:23:25+01:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).</strong></p> <p>Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?</p><p><a href="https://econsultancy.com/blog/68464-all-the-digital-news-stories-you-missed-this-week-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68411 2016-10-18T13:21:21+01:00 2016-10-18T13:21:21+01:00 The doctor is always in: Baidu to launch medical chatbot Patricio Robles <p><strong>The <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care/">chatbots are here</a> and brands are already <a href="https://econsultancy.com/blog/68046-five-pioneering-examples-of-how-brands-are-using-chatbots/">putting them to use</a>.</strong></p> <p>While many early adopters, such as <a href="https://econsultancy.com/blog/68184-domino-s-introduces-dom-the-pizza-bot-for-facebook-messenger/">Domino's Pizza</a>, are employing chatbots for <a href="https://econsultancy.com/blog/67767-will-conversational-marketing-become-a-reality-in-2016/">conversational commerce</a>, the opportunities aren't limited to commerce and marketing.</p> <p>In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. </p><p><a href="https://econsultancy.com/blog/68411-the-doctor-is-always-in-baidu-to-launch-medical-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68388 2016-10-11T10:11:38+01:00 2016-10-11T10:11:38+01:00 How KLM uses bots and AI in 'human' social customer service Ben Davis <p><strong>KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.</strong></p> <p>She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.</p> <p>Here's a recap..</p><p><a href="https://econsultancy.com/blog/68388-how-klm-uses-bots-and-ai-in-human-social-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>