tag:econsultancy.com,2008:/blog/tags/ai Posts tagged with "AI" from the Econsultancy blog 2018-02-19T12:00:00+00:00 tag:econsultancy.com,2008:BlogPost/69809 2018-02-19T12:00:00+00:00 2018-02-19T12:00:00+00:00 Trainline's head of engineering: "building our own voice app was a no-brainer" Ben Davis <p><strong>Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".</strong></p> <p>We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.</p><p><a href="https://econsultancy.com/blog/69809-trainline-s-head-of-engineering-building-our-own-voice-app-was-a-no-brainer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69808 2018-02-19T09:30:00+00:00 2018-02-19T09:30:00+00:00 Five examples of charity chatbots Nikki Gilliland <p><strong>Whether used to entertain or as a tool for customer service - a wide range of brands (from a <a href="https://econsultancy.com/blog/69797-how-ai-is-transforming-healthcare/" target="_blank">variety of industries</a>) have experimented with chatbot technology. </strong></p> <p>When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. </p><p><a href="https://econsultancy.com/blog/69808-five-examples-of-charity-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69797 2018-02-14T12:03:42+00:00 2018-02-14T12:03:42+00:00 How AI is transforming healthcare Nikki Gilliland <p><strong>It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. </strong></p> <p>But what about health advice, or even medical treatment? </p><p><a href="https://econsultancy.com/blog/69797-how-ai-is-transforming-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69726 2018-02-05T09:30:00+00:00 2018-02-05T09:30:00+00:00 A day in the life of... director of engineering at Quantcast, an AI martech company Ben Davis <p><strong>Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.</strong></p> <p><a href="https://www.linkedin.com/in/peter-day-4b162a9/">Day</a> is also our latest (and aptly named) 'Day in the Life' interviewee.</p> <p><a href="https://econsultancy.com/blog/69726-a-day-in-the-life-of-director-of-engineering-at-quantcast-an-ai-martech-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69730 2018-01-25T14:27:59+00:00 2018-01-25T14:27:59+00:00 Ask the experts: Email marketing optimisation Ben Davis <p><strong>The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.</strong></p> <p>We grilled three of the loveliest experts we know – <a href="https://www.linkedin.com/in/kathpay/">Kath Pay</a> (Holistic Email Marketing), <a href="https://econsultancy.com/blog/authors/parry-malm/">Parry Malm</a> (Phrasee) and <a href="https://www.linkedin.com/in/dalelangley/">Dale Langley</a> (Emarsys).</p><p><a href="https://econsultancy.com/blog/69730-ask-the-experts-email-marketing-optimisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69732 2018-01-17T14:39:32+00:00 2018-01-17T14:39:32+00:00 TD Bank's acquisition of an AI firm highlights the growing importance of AI in banking Patricio Robles <p><strong>Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.</strong></p> <p>The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.</p><p><a href="https://econsultancy.com/blog/69732-td-bank-s-acquisition-of-an-ai-firm-highlights-the-growing-importance-of-ai-in-banking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69673 2018-01-15T10:15:32+00:00 2018-01-15T10:15:32+00:00 A day in the life of... an account manager at Certona Ben Davis <p><strong>David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.</strong></p> <p>Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.</p><p><a href="https://econsultancy.com/blog/69673-a-day-in-the-life-of-an-account-manager-at-certona/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69714 2018-01-10T09:45:00+00:00 2018-01-10T09:45:00+00:00 The five Ps of AI strategy for marketers Mark Patron <p><strong>Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.</strong></p> <p>But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.</p><p><a href="https://econsultancy.com/blog/69714-the-five-ps-of-ai-strategy-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69628 2017-12-01T12:30:00+00:00 2017-12-01T12:30:00+00:00 10 fascinating stories we loved this week at Econsultancy Ben Davis <p><strong>Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.</strong></p> <p>It can only be the unputdownable stories we've been reading at Econsultancy this week.</p><p><a href="https://econsultancy.com/blog/69628-10-fascinating-stories-we-loved-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69579 2017-11-10T12:26:00+00:00 2017-11-10T12:26:00+00:00 What we've been reading this week at Econsultancy Ben Davis <p><strong>Here's what the blog team has been reading this week...</strong></p><p><a href="https://econsultancy.com/blog/69579-what-we-ve-been-reading-this-week-at-econsultancy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69543 2017-11-07T12:30:00+00:00 2017-11-07T12:30:00+00:00 Automated content is a thing – but should it be? Magnus Linklater <p><strong>‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by machines.</strong></p><p><a href="https://econsultancy.com/blog/69543-automated-content-is-a-thing-but-should-it-be/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69488 2017-10-10T13:18:00+01:00 2017-10-10T13:18:00+01:00 The seven stages of smart ecommerce marketing Ivan Mazour <p><strong>As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. </strong></p><p><a href="https://econsultancy.com/blog/69488-the-seven-stages-of-smart-ecommerce-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69383 2017-08-30T11:00:00+01:00 2017-08-30T11:00:00+01:00 V&A Technical Lead on how tech can create "beauty and emotion" Ben Davis <p><strong>Duncan Gough is Technical Lead at the V&amp;A. He makes art from social tech and has recently been exploring companion technology.</strong></p> <p>At the Festival of Marketing 2017 (<a href="https://goo.gl/nJMlTI">view the agenda and buy tickets here</a>), Gough will be speaking about how emotional intelligence can make AI stronger. We caught up with him for a quick interview..</p><p><a href="https://econsultancy.com/blog/69383-v-a-technical-lead-on-how-tech-can-create-beauty-and-emotion/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69328 2017-08-19T21:00:37+01:00 2017-08-19T21:00:37+01:00 Should companies embrace SMS texting for customer service? Patricio Robles <p><strong>A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call.</strong></p><p><a href="https://econsultancy.com/blog/69328-should-companies-embrace-sms-texting-for-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69338 2017-08-17T10:00:00+01:00 2017-08-17T10:00:00+01:00 Five companies using robots and AI to make a difference Nikki Gilliland <p><strong>We’re constantly hearing about the downsides of artificial intelligence. </strong></p> <p>According to <a href="http://www.pwc.co.uk/services/economics-policy/insights/uk-economic-outlook.html" target="_blank">PwC</a>, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.</p><p><a href="https://econsultancy.com/blog/69338-five-companies-using-robots-and-ai-to-make-a-difference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69292 2017-08-06T13:30:00+01:00 2017-08-06T13:30:00+01:00 This online retailer uses AI for product categorisation – here's how Ben Davis <p><strong>Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.</strong></p> <p>I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:</p><p><a href="https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69237 2017-07-14T14:46:00+01:00 2017-07-14T14:46:00+01:00 A beginner's guide to building a data science team Ben Davis <p><strong>So, you want to build a data science team? Here's some stuff to think about.</strong></p> <p>Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit around a table looking at an enormous hologram of a simple bar chart.</p><p><a href="https://econsultancy.com/blog/69237-a-beginner-s-guide-to-building-a-data-science-team/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69180 2017-06-16T10:37:00+01:00 2017-06-16T10:37:00+01:00 10 silly digital things we've enjoyed in the last week Ben Davis <p><strong>Here it is, our revised weekly roundup which includes the silliest things in digital.</strong></p> <p>It's a barnstormer this week and not for the fainthearted...</p><p><a href="https://econsultancy.com/blog/69180-10-silly-digital-things-we-ve-enjoyed-in-the-last-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69146 2017-06-08T11:45:00+01:00 2017-06-08T11:45:00+01:00 Five things we learned from launching a Facebook Messenger chatbot David Moth <p><strong>Back in March we unveiled our very own <a href="https://www.messenger.com/t/Econsultancy">Facebook Messenger chatbot</a>, lovingly created to help promote our forthcoming <a href="http://conferences.marketingweek.com/supercharged">Supercharged event</a> which is all about how AI is impacting marketing.</strong></p> <p>In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.</p><p><a href="https://econsultancy.com/blog/69146-five-things-we-learned-from-launching-a-facebook-messenger-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69151 2017-06-06T11:15:00+01:00 2017-06-06T11:15:00+01:00 A day in the life of... senior data scientist at ASOS Ben Davis <p><strong>A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.</strong></p> <p>Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.</p><p><a href="https://econsultancy.com/blog/69151-a-day-in-the-life-of-senior-data-scientist-at-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69112 2017-05-25T14:02:00+01:00 2017-05-25T14:02:00+01:00 What's the difference between AI-powered personalisation and more basic segmentation? Ben Davis <p><strong>At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.</strong></p> <p>It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for <a href="https://econsultancy.com/blog/68039-what-is-b2b-account-based-marketing-why-should-you-care/">account based marketing</a>), there is some confusion about how it applies to personalisation and segmentation.</p><p><a href="https://econsultancy.com/blog/69112-what-s-the-difference-between-ai-powered-personalisation-and-more-basic-segmentation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69098 2017-05-22T09:45:00+01:00 2017-05-22T09:45:00+01:00 Could AI revolutionize high street retail as well as ecommerce? Ben Davis <p><strong>High street retail hasn't changed much in the last few decades.</strong></p> <p>Yep, there's <a href="https://econsultancy.com/blog/66389-what-does-the-ideal-click-and-collect-service-look-like/">click and collect</a> and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.</p><p><a href="https://econsultancy.com/blog/69098-could-ai-revolutionize-high-street-retail-as-well-as-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69057 2017-05-15T13:00:00+01:00 2017-05-15T13:00:00+01:00 Walk before you run: Marketers must get the basics right before they turn to AI Tink Taylor <p><strong>Although Artificial Intelligence (AI) has a very rich history, it wasn’t until the 20th century that the technology began to move forward at a significant pace. </strong></p> <p>In 1914, <a href="http://history-computer.com/Dreamers/Torres_chess.html">the first chess playing machine was created</a>; and by 1997, AI was sufficiently developed to defeat Garry Kasparov, a chess grandmaster and widely considered one of the game’s greatest players.</p><p><a href="https://econsultancy.com/blog/69057-walk-before-you-run-marketers-must-get-the-basics-right-before-they-turn-to-ai/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68986 2017-04-24T15:00:00+01:00 2017-04-24T15:00:00+01:00 How AI is bound to change B2B sales and marketing forever Maz Nadjm <p><strong>We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. </strong></p> <p>When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).</p><p><a href="https://econsultancy.com/blog/68986-how-ai-is-bound-to-change-b2b-sales-and-marketing-forever/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68990 2017-04-19T11:00:00+01:00 2017-04-19T11:00:00+01:00 Why brands should be bothered about (voice)bots Nick Hammond <p><strong>Let me start off with a disclaimer. </strong></p> <p>I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.</p><p><a href="https://econsultancy.com/blog/68990-why-brands-should-be-bothered-about-voice-bots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68933 2017-03-28T11:43:51+01:00 2017-03-28T11:43:51+01:00 A day in the life of... a data scientist in an AI company Ben Davis <p><strong>This week's Day in the Life comes from the burgeoning world of AI-powered marketing.</strong></p> <p>Neil Yager is Chief Scientist at <a href="https://phrasee.co/">Phrasee</a>, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.</p><p><a href="https://econsultancy.com/blog/68933-a-day-in-the-life-of-a-data-scientist-in-an-ai-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68921 2017-03-22T13:58:13+00:00 2017-03-22T13:58:13+00:00 An introduction to AI-powered ecommerce merchandising Ben Davis <p><strong>Amazon has been using algorithms to try to sell you extra stuff for years.</strong></p> <p>But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.</p> <p>Companies such as <a href="http://www.sentient.ai/">Sentient</a> and <a href="http://www.apptus.com/">Apptus</a> and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.</p><p><a href="https://econsultancy.com/blog/68921-an-introduction-to-ai-powered-ecommerce-merchandising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68897 2017-03-16T11:08:00+00:00 2017-03-16T11:08:00+00:00 Machines: "I think what the marketers meant to say..." Ben Davis <p><strong>There is a Bill Hicks joke about Evangelical Christians. You can <a href="https://youtu.be/2O5pA-vOvcI">watch it here</a>, but it goes as follows:</strong></p> <p>"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"</p> <p>[In character] "<em>I think what God meant to say...</em>"</p><p><a href="https://econsultancy.com/blog/68897-machines-i-think-what-the-marketers-meant-to-say/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68777 2017-02-27T09:59:00+00:00 2017-02-27T09:59:00+00:00 10 uses of computer vision in marketing & customer experience Ben Davis <p><strong>The ability for computers to recognise novel images - to 'see' - is perhaps the most exciting side of AI.</strong></p> <p>But while most of the hype is centred around computer vision in self-driving cars, there are already plenty of implications for marketers.</p> <p>Here are 10 of them...</p><p><a href="https://econsultancy.com/blog/68777-10-uses-of-computer-vision-in-marketing-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68810 2017-02-22T14:09:14+00:00 2017-02-22T14:09:14+00:00 Four ways AI is already being applied to sales and marketing Patricio Robles <p><strong>Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and <a href="https://econsultancy.com/blog/68496-10-examples-of-ai-powered-marketing-software">marketing software</a>.<br></strong></p> <p>And many believe that it is not just going to have <a href="https://econsultancy.com/blog/68722-how-ai-will-impact-marketing-and-the-customer-experience">an impact</a> but that it is going to dramatically reshape how sales and marketing function in the coming years.</p> <p><a href="https://econsultancy.com/blog/68810-four-ways-ai-is-already-being-applied-to-sales-and-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68770 2017-02-08T11:19:00+00:00 2017-02-08T11:19:00+00:00 An introduction to AI and customer service Ben Davis <p><strong>With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.</strong></p> <p>Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...</p><p><a href="https://econsultancy.com/blog/68770-an-introduction-to-ai-and-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68634 2016-12-13T01:00:00+00:00 2016-12-13T01:00:00+00:00 Three ways brands will use cognitive marketing Jeff Rajeck <p><strong>The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.</strong></p> <p>Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.</p><p><a href="https://econsultancy.com/blog/68634-three-ways-brands-will-use-cognitive-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68532 2016-11-22T13:30:00+00:00 2016-11-22T13:30:00+00:00 The case for chatbots being the new apps - notes from #WebSummit2016 Seán Donnelly <p><strong> “<em>Bots are the new apps</em>” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.</strong></p> <p>On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.</p><p><a href="https://econsultancy.com/blog/68532-the-case-for-chatbots-being-the-new-apps-notes-from-websummit2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68496 2016-11-18T11:03:00+00:00 2016-11-18T11:03:00+00:00 10 examples of AI-powered marketing software Ben Davis <p><strong>Artificial intelligence <a href="https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/">has many uses in marketing</a>.</strong></p> <p>This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft's Tay, Google Photos, and IBM's Watson (the list goes on).</p> <p>With many software-as-a-service companies acquiring or developing AI, I thought I'd round up some examples.</p><p><a href="https://econsultancy.com/blog/68496-10-examples-of-ai-powered-marketing-software/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68466 2016-11-02T11:09:00+00:00 2016-11-02T11:09:00+00:00 Could AI kill off the conversion optimisation consultant? Ben Davis <p><strong>I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.</strong></p> <p>What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and <em>more</em> jobs, perhaps.</p><p><a href="https://econsultancy.com/blog/68466-could-ai-kill-off-the-conversion-optimisation-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68464 2016-10-28T09:23:25+01:00 2016-10-28T09:23:25+01:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).</strong></p> <p>Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?</p><p><a href="https://econsultancy.com/blog/68464-all-the-digital-news-stories-you-missed-this-week-11/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68411 2016-10-18T13:21:21+01:00 2016-10-18T13:21:21+01:00 The doctor is always in: Baidu to launch medical chatbot Patricio Robles <p><strong>The <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care/">chatbots are here</a> and brands are already <a href="https://econsultancy.com/blog/68046-five-pioneering-examples-of-how-brands-are-using-chatbots/">putting them to use</a>.</strong></p> <p>While many early adopters, such as <a href="https://econsultancy.com/blog/68184-domino-s-introduces-dom-the-pizza-bot-for-facebook-messenger/">Domino's Pizza</a>, are employing chatbots for <a href="https://econsultancy.com/blog/67767-will-conversational-marketing-become-a-reality-in-2016/">conversational commerce</a>, the opportunities aren't limited to commerce and marketing.</p> <p>In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. </p><p><a href="https://econsultancy.com/blog/68411-the-doctor-is-always-in-baidu-to-launch-medical-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68388 2016-10-11T10:11:38+01:00 2016-10-11T10:11:38+01:00 How KLM uses bots and AI in 'human' social customer service Ben Davis <p><strong>KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.</strong></p> <p>She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.</p> <p>Here's a recap..</p><p><a href="https://econsultancy.com/blog/68388-how-klm-uses-bots-and-ai-in-human-social-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68339 2016-10-04T15:19:07+01:00 2016-10-04T15:19:07+01:00 Will marketers be automated out of a job? Patricio Robles <p><strong>The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.</strong></p> <p>That includes marketers.</p><p><a href="https://econsultancy.com/blog/68339-will-marketers-be-automated-out-of-a-job/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68297 2016-09-16T09:53:00+01:00 2016-09-16T09:53:00+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Wow, this week's digital news was right on trend.</strong></p> <p>Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.</p> <p>Reader, get stuck in!</p><p><a href="https://econsultancy.com/blog/68297-all-the-digital-news-stories-you-missed-this-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68258 2016-09-02T11:10:18+01:00 2016-09-02T11:10:18+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Plenty to mull over in digital this week, from the politics of broadband to the ethics of AI, by way of doing rude things with a chicken sandwich.</strong></p> <p>You couldn't make it up.</p> <p>Here are all the digital stories you may have missed this week.</p><p><a href="https://econsultancy.com/blog/68258-all-the-digital-news-stories-you-missed-this-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68208 2016-08-23T09:43:25+01:00 2016-08-23T09:43:25+01:00 Chatbots: Are they better without the chat? Ben Davis <p><strong>"Bots are better without the conversation."</strong></p> <p>The title of Kik CEO Ted Livingston's <a href="https://medium.com/@tedlivingston/bots-are-better-without-conversation-fcf9e7634fc4#.enigs06nz">recent Medium post</a>, discussing the relative failure of early brand attempts at <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care/">chatbots</a>, says it all.</p> <p>With so many marketers parroting on about <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences/">customer experience</a>, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'</p><p><a href="https://econsultancy.com/blog/68208-chatbots-are-they-better-without-the-chat/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68046 2016-08-18T14:15:04+01:00 2016-08-18T14:15:04+01:00 Five pioneering examples of how brands are using chatbots Patricio Robles <p><strong>The <a href="https://econsultancy.com/blog/67894-what-are-chatbots-and-why-should-marketers-care">chatbots</a> are here, and while it remains to be seen whether they are a useful technology or merely a passing fad, many brands are already putting them to work.</strong></p> <p>Here are five examples.</p><p><a href="https://econsultancy.com/blog/68046-five-pioneering-examples-of-how-brands-are-using-chatbots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68157 2016-08-05T11:27:00+01:00 2016-08-05T11:27:00+01:00 10 marvellous digital marketing stats of the week Nikki Gilliland <p><strong>We’ve got some cracking stats for you this week, including news about Amazon’s marketing budget, Olympic advertising, AI funding and so much more.</strong></p> <p>For further insight, download the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/68157-10-marvellous-digital-marketing-stats-of-the-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67936 2016-06-10T11:07:37+01:00 2016-06-10T11:07:37+01:00 25 quotes from the Future of Digital Marketing 2016 Ben Davis <p><strong>I don't have a time machine, '<a href="https://econsultancy.com/events/future-of-digital-marketing-london/">The Future of Digital Marketing</a>' happens to be the name of one of Econsultancy's conferences.</strong></p> <p>I went along and took some notes. Here are some quotes from the day, on AI, bots, VR, mobile, video and what it means to be human.</p><p><a href="https://econsultancy.com/blog/67936-25-quotes-from-the-future-of-digital-marketing-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67745 2016-04-19T14:16:00+01:00 2016-04-19T14:16:00+01:00 15 examples of artificial intelligence in marketing Ben Davis <p><strong>Artificial intelligence (<a href="https://en.wikipedia.org/wiki/Artificial_intelligence">see the Wikipedia definition</a>), specifically machine learning, is an increasingly integral part of many industries, including marketing.</strong></p> <p>Here are a whole bunch of case studies and use cases, as a primer for AI in our industry.</p><p><a href="https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-in-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67484 2016-02-04T14:21:27+00:00 2016-02-04T14:21:27+00:00 Five key marketing trends from Digital Shift Q1 2016 Jack Simpson <p><strong>Our latest <a href="https://econsultancy.com/reports/digital-shift/">Digital Shift</a> presentation is here, and it’s packed full of exciting predictions and marketing trends.</strong></p> <p>From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.</p><p><a href="https://econsultancy.com/blog/67484-five-key-marketing-trends-from-digital-shift-q1-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67415 2016-01-18T14:00:00+00:00 2016-01-18T14:00:00+00:00 Start Me Up! Machine, a platform that simplifies mobile programmatic buying Ben Davis <p><strong>We haven't profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we'd get an overview.</strong></p> <p>Ashley Friedlein identified 'marchitecture' as <a href="https://econsultancy.com/blog/67397-ashley-friedlein-s-10-digital-marketing-ecommerce-trends-for-2016/#Marchitecture">his number one trend for 2016</a>, with companies needing to articulate their 'marketing stack'. <a href="http://machinelondon.co.uk/#/">Machine</a> seems to fit in somewhere here.</p> <p>Heck, it's even got an animated, <a href="https://econsultancy.com/blog/67376-13-examples-of-websites-with-confident-typography/">big-font</a> scrolling-experience for a website.</p> <p>Here's how the team describe their product...</p><p><a href="https://econsultancy.com/blog/67415-start-me-up-machine-a-platform-that-simplifies-mobile-programmatic-buying/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>