Posts tagged with Ai

How AI is redefining personalisation & the job of the email marketer

Personalisation is a word that marketers use every day with no great degree of thought.

Some may conflate segmentation or product recommendations with personalisation. For others, personalisation means nothing more than ‘[first name] [last name]’ in comms.

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How Intelistyle plans to become the 'Spotify of fashion' with its AI stylist app

Artificial intelligence is one of the most talked about trends of the moment, with industries ranging from beauty to healthcare capitalising on the technology.

Fashion is another industry where AI holds huge potential, most commonly used to enhance the customer experience through personalisation.

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chart showing linguist knowledge of ai

What do linguists make of AI and natural language processing?

What do linguists make of AI and natural language processing (NLP)? Do they see a bright future for their careers with AI, or worry about being replaced by it entirely?

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Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff

Chatbots present a number of exciting opportunities for charities

Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.

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deepmind health

Is healthcare ready for AI, potentially the biggest innovation since the vaccine?

Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough you can see it in unassuming places; from the facial recognition of Google photos to the spam filter in your favourite email app. But perhaps it is in areas of commerce and industry where we can see its value the most.

Manufacturing operations are being optimised, data is being collated and analysed at an ever increasing rate, and deep learning enables 'intelligent' machines to make independent decisions without human guidance.

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Saving language: How will the rise of AI affect linguistics?

Language isn’t an exact science. Often, there is no "perfect" answer.

While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an indicative vs a subjunctive mood? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?

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Google unveils AI-driven ad placement with launch of AdSense Auto ads

Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn't just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.

Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren't straightforward and the wrong assumptions and decisions can result in significant lost revenues.

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Trainline's head of engineering: "building our own voice app was a no-brainer"

Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".

We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.

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wateraid chatbot

Five examples of charity chatbots

Whether used to entertain or as a tool for customer service - a wide range of brands (from a variety of industries) have experimented with chatbot technology. 

When it comes to new innovations in technology, the third sector typically often lags behind others. This is understandable, of course, as with greater financial challenges, investment can be a daunting prospect. 

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How AI is transforming healthcare

It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. 

But what about health advice, or even medical treatment? 

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A day in the life of... director of engineering at Quantcast, an AI martech company

Peter Day is director of engineering at Quantcast, a company that provides AI-driven audience insights, targeting and measurement, to improve ad campaigns.

Day is also our latest (and aptly named) 'Day in the Life' interviewee.

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Ask the experts: Email marketing optimisation

The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.

We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).

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