Posts tagged with Ai

Four ways AI is already being applied to sales and marketing

Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.

And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.

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expedia

An introduction to AI and customer service

With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.

Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...

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Three ways brands will use cognitive marketing

The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.

Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.

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The case for chatbots being the new apps - notes from #WebSummit2016

 “Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.

On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.

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ai

10 examples of AI-powered marketing software

Artificial intelligence has many uses in marketing.

This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft's Tay, Google Photos, and IBM's Watson (the list goes on).

With many software-as-a-service companies acquiring or developing AI, I thought I'd round up some examples.

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ai person

Could AI kill off the conversion optimisation consultant?

I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.

What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps.

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vine

All the digital news stories you missed this week

This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?

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The doctor is always in: Baidu to launch medical chatbot

The chatbots are here and brands are already putting them to use.

While many early adopters, such as Domino's Pizza, are employing chatbots for conversational commerce, the opportunities aren't limited to commerce and marketing.

In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. 

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klm

How KLM uses bots and AI in 'human' social customer service

KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.

She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.

Here's a recap..

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Will marketers be automated out of a job?

The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.

That includes marketers.

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amazon lockers

All the digital news stories you missed this week

Wow, this week's digital news was right on trend.

Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.

Reader, get stuck in!

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All the digital news stories you missed this week

Plenty to mull over in digital this week, from the politics of broadband to the ethics of AI, by way of doing rude things with a chicken sandwich.

You couldn't make it up.

Here are all the digital stories you may have missed this week.

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