Posts tagged with Air Asia

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Four creative programmatic advertising case studies

Entries are now open for this year's Masters of Marketing Awards, presented at the Festival of Marketing in October.

There are many categories but I thought I'd highlight the Programmatic & Performance Marketing award by looking at last year's winner and a few other notable campaigns.


Two innovative display advertising case studies [APAC]

Recently, we've covered the trends in display advertising as well as some of the issues which came up in 2015.  

But in order to add some depth to our coverage of how display is changing and what you need to do to use it more effectively, it's helpful to look at some recent case studies.

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How can APAC's low cost airlines improve the flight search UX?

A survey conducted by Econsultancy way back in 2011 found that three quarters of travel research takes place online.

It’s likely that this number has increased since then, however many travel sites are still lagging behind when it comes to the online user experience.

In Europe budget airlines are finally waking up to the fact that passengers expect websites to offer a decent UX, with easyJet and Ryanair both taking steps to upgrade their desktop and mobile platforms.

But is the same true in APAC? To find out, I searched for flights with several low cost airlines, including AirAsia, TigerAir, Jetstar and Firefly.

Read to find out what I discovered, or for more on this topic read Econsultancy’s State of Ecommerce in South-East Asia Report.