Posts tagged with Airbnb

Does Airbnb stand a chance in China?

Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country.

Reaction to the new name has been mixed, however, and many are already comparing the company's strategy with other brands who previously failed in China.   So, is Airbnb going to struggle too?

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Traffic to hotel websites is declining: How should they respond?

There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.

There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels' online efforts.

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The customer experience revolution requires advertising with purpose

Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.

The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.

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Start Me Up! Tagvenue, the Airbnb of venues

Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.

A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.

We caught up with the team to learn more about the startup.

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10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.

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30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.

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The week's news in digital (in five minutes)

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics.

As usual, here's your five minute roundup. Nom nom.

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growth

A no-bullshit framework for growth hacking

Can any marketer simply implement the tricks that Instagram, Airbnb and PayPal used to stimulate growth?

Of course not, but there is a way of thinking and a mindset that will set you on the right path.

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airbnb guidebooks

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

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airbnb

How hotels can personalize the customer experience to compete with Airbnb

My aim with these articles is to cover some of the most important needs in hospitality and explore how brands can use digital touch points to deliver.

In the first of this series of articles I covered the need for recognition and in this article I’d like to focus on personalisation.

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student.com

Student.com: the website set to revolutionise student accommodation

Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.

The website is new to me, so I thought I'd have a look through and pick out some points of interest.

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design

What is service design & who uses it?

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments.

Ashley Friedlein makes the claim in his trends for 2016, citing the number of consultancies and systems integrators that have made design acquisitions (see this Wired article for how IBM is beefing up its design creds).

Service design follows naturally from a focus on customer experience (as a central tenet of that dreaded term, digital transformation).

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