Posts tagged with Airline

Social media failure: examples from the travel industry

The travel industry using social media as a marketing channel makes complete sense and for the most part, travel organisations can be commended on their social media activity.

However, in lieu of the Econsultancy/Turkish Airlines Social Media and the Travel Sector Trends briefing, it seems that sometimes things can turn sour. Here are a few examples... 

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Ten things Ryanair could do better online

Budget airline Ryanair made an online PR gaffe yesterday (or at least some of its staff did) by its petulant response to the exposure of a bug on its website by a blogger.

Taking our cue from Jason Roe's post on Ryanair's usability error, I've been looking at some other ways that the budget airline can improve the user experience on its website and perform better online.

Ryanair homepage

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