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Posts tagged with Alamo Drafthouse


Why a negative review may not be so bad after all

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.

Recent stats suggested that between one and three bad reviews would deter 67% of customers from a purchase, but not all negative reviews are bad for businesses. 

As a recent example from a US cinema shows, context is all important.