Posts tagged with Alcohol

Eight of the best booze brands on social media

Social media can be a tricky beast for alcohol brands.

With strict ASA regulations put in place to protect young people, targeting the right audience with the right kind of content is a constant struggle – especially at Christmas time.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Budweiser is king of social advertising in Q1

Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares.

The beer company’s 'Brotherhood' ad was shared 2.4 million times compared to 970,000 for little-known vodka brand Neft’s ad, 'Bad Motherf***er'.

According to Unruly’s data, Bud’s advert accounted for 59% of total alcohol ad shares in Q1, despite the fact that it isn’t really the kind of creative one would normally associate with beer ads.

It’s a sickly sweet tale of one man’s relationship with his horse, which is a far cry from the usual light-hearted ads beer companies usually go for, including Bud’s previous “Wassup” efforts.

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Alcohol and autos drive to the top of the Social Business Index

Last week brands in the spirits and auto industries moved up in The Dachis Group's Social Business Index, a real-time ranking of 30,000+ multinationals' performance in social.

We take a look at the top twenty listings and focus on those brands that performed especially well: Chrysler, Carlsberg, and Diageo, fine purveyor of libations.

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Twitter Gate lets companies screen their followers

On Twitter, common wisdom is that more is better, particularly when it comes to followers. After all, who doesn't want more followers?

But what if, for instance, you're an alcohol brand that wants or needs to restrict your marketing messages to consumers above a certain age? A site like Twitter, on which anyone can follow you unless you've made your account private, becomes a tricky platform on which to build an effective presence.

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