Posts tagged with Alex Balfour

60 fascinating digital stats from the London 2012 Olympics

Back in 2005 the internet was a simpler place. Twitter didn’t exist, the mobile web was a new fangled idea that hadn’t really caught on and broadband had only just become more common than dialup.

So with that as a background, the team given the job developing the new media strategy for the London 2012 Olympics must have had little idea of how drastically their task would change.

What started out as a team of two ended up involving 14 people who built 77 digital products, sites or services in six years.

At Econsultancy’s JUMP 2012 event LOCOG’s head of new media Alex Balfour revealed some of the impressive stats achieved by his team during the Games...