Posts tagged with Algorithms

Facebook updates News Feed again: The detail

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook.

It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.

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facebook second feed

Is a second Facebook News Feed in the works? What you need to know

Facebook is reportedly experimenting with a second News Feed that would display content from sources users have't Liked or followed.

As detailed by TechCrunch, users of the social network's iOS and Android apps have reported seeing a rocket ship icon under which content that Facebook thinks might be of interest is displayed.

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What brands need to know about Facebook's long-form video push

What Facebook wants, it usually gets, and despite the general belief that attention spans are increasingly limited, the world's largest social network is apparently intent on encouraging long-form video.

Here's what brands creating video content for Facebook need to know about the changes Facebook is making to accomplish that.

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Following Donald Trump's election, the war against algorithms has begun

Algorithms run the internet.

On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.

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Content is king, but for brands, there's too much of it

The world is awash in content. 

As recently detailed by Wired's David Pierce, Instagram's photo cache grows by 80m each day.

YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.

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Instagram is shaking up its feed with an algorithm: what brands need to know

Brands could find that their efforts to market to users on Instagram are about to get more complicated.

On Tuesday, the popular social photo and video sharing service, which Facebook acquired in 2012, announced that it will be moving away from chronologically-ordered user feeds.

Instead, it will start employing an algorithm that aims to determine which content is most likely to be of interest to each user.

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Facebook rolls out Reactions, an extension to the Like button

It's finally here: after months of speculation following Mark Zuckerberg's comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.

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New Amazon algorithm to shake up product reviews

In an effort to make product reviews more useful to its customers, Amazon is making several major changes to the way reviews are displayed and ratings are calculated.

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Five dynamic pricing issues retailers should consider

From social media sentiment analysis to digital ad buying, faster is increasingly seen as better, or at least necessary.

So it's no surprise that the ability to generate lots of data and analyze it rapidly is changing the way products and services are sold.

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Is the CPA model holding real-time bidding back?

Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend that experts don't believe will end any time soon.

Real-time bidding, of course, isn't the end-all and be-all of digital advertising, and there are numerous areas for concern.

But is the entire model for how ads are bought and sold via RTBs broken?

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Klout adds more useless signals to its algorithm

Klout-logoThanks to the rise of social media, there's a mad race to measure influence and help brands harness it to their advantage. That has created an ecosystem of companies vying to prove that they can most accurately identify the social media users with the most clout.

One of the most prominent players in the space, Klout, is also one of the most controversial.

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Netflix: the algorithm company

If you were asked to think of one company that is defined by its use of algorithms, you might name Google.

And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.

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