Posts tagged with Alistair Dent

Using Google’s AdWords Scripts to set rules on your campaign

By adding a simple JavaScript program, you can link your own data to AdWords, to create rules for your campaigns, or customise reports. 

For example, if you’re a retailer, you can link your inventory data to AdWords, to change bidding on a campaign, or stop/start keywords as items go out of stock. Or you can automatically change keywords or bidding on AdWords, based on data trends. 

You can pretty much do anything you want, in fact. We've created a sample script to set up an alert on an AdWords campaign, which we're happy to share.