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Posts tagged with Allison Wightman

Q&A: Allison Wightman of Virgin Atlantic

Allison WightmanAllison Wightman is head of e-business for Virgin Atlantic, with responsibility for the global flagship Virginatlantic.com, about a dozen associated sub-sites, Commercial Insight and Database Marketing.

We talked about how the airline achieved a 40-to-1 ROI using attribution modelling to manage the online marketing campaigns and attribute sales to the correct channel. The topic is one that will be addressed at the Econsultancy Peer Summit on June 2 in New York City.

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