{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Alt Text

The basics of using Alt Text for SEO

Alt text is an important yet occasionally overlooked part of making a site accessible to all users.

It is a simple bit of HTML code that essentially describes an image that appears on a web page so that the user still knows what the image represents if they are visually impaired or if the picture simply doesn’t display correctly.

The alternative attribute can be input within the ‘alt text’ or ‘alt tag’ of the image element and the exact wording used depends on the context of the image as much as the content itself.

An additional benefit is that it provides a semantic description of images for search engines. This can attract additional traffic through Google Images and has a positive impact on SEO. 


The Four Seasons site is beautiful, but not for disabled users

The press release announcing Four Season’s new site states that it was "thoughtfully designed...to deliver an immersive and effortless experience tailored to every user".

But shouldn't that include disabled users?

The Four Seasons site review focusing on web usability highlighted some important shortcomings in terms of the booking process and other areas, and briefly mentioned some of the accessibility issues.  

Here we take a closer look at some of these and the actions that should have been taken to truly make the site available and usable to every user.