Posts tagged with Altimeter Group

Altimeter's Owyang releases State of Social Business Report

Corporations are failing to train their staff in how to use social media properly, according to research presented today at LeWeb.

Jeremiah Owyang, partner at Altimeter Group, presented the company's ‘State of Social Business’ report which found that despite the lack of training, the average number of social media accounts held by large corporations is 178.

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Does social media lead to better financial results for companies?

How valuable is social media to business? The answer probably depends more on your opinion of social media than it does hard facts.

But a new study makes a bold claim: "deep engagement with consumers through social media channels correlates to better financial performance".

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