Posts tagged with Always

Eight of the best social campaigns from July 2014

It's been another busy month in the world of social media, with several great new campaigns launched and big developments afoot in Zuckerberg's domain.

Alongside trialling a new 'buy' button, Facebook announced second-quarter revenue of $2.91bn, an increase of 61%. Not bad.

And what of these campaigns? Well I've detailed several of them below, so go ahead and give them a read.

But just before you do, please note that these examples do not include any information on ROI. I've chosen them purely because I find them to be innovative, interesting, or inspiring.

Thanks, you may continue... (or check out these social campaigns from June.)

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Q&A: Adam Broitman on augmented reality marketing

Adam BroitmanCaution: eye-poppingly cool links ahead.

If you haven't yet heard of augmented reality, or its applications in marketing, it's time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it's already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine...even the US Postal Service.

Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel -- and working on some groundbreaking campaigns. We caught up with him to ask what augmented reality is all about, and what marketers should being doing to prepare for this next wave of radical technological possibilities.

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For Procter & Gamble, the indirect approach increased sales

Social media is very popular these days. But is it effective at bringing in revenue? Yes. This week, Josh Bernoff spoke at IAB's Social Media Conference to show how not only can social efforts increase sales, they can do so more effectively than traditional advertising.

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