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This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.
Redundancies feature heavily, as do airships and talking cars.
This week's digital news covers the serious, the sublime and the stupid.
Google is under attack yet again and Amazon keeps on keeping on.
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.
But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).
Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.
It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.
Algorithms run the internet.
On Google, an algorithm determines which sites appear in search results, and where. On Facebook, an algorithm determines which content makes it into each user's News Feed.
If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.
I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.
Retailers are increasingly looking to exploit opportunities to generate revenue through on-site advertising.
But as they do so, they run the risk of bloating their sites and harming user experience.
Amazon might be your first port of call for a new book or a kitchen blender – but what about clothes?
According to analysis by Cowen & Co, more people than ever are shopping for fashion on the site.
Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.
In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.
Wow, this week's digital news was right on trend.
Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.
Reader, get stuck in!
Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.
It's just another week jam-packed with digital news.
Commence your catch-up...
You may all be thinking about going on your hollibobs, but there's never a dull week in digital.
This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.