Posts tagged with Amazon.Co.Uk

Amazon tops another customer satisfaction survey, with John Lewis coming second

Amazon has yet again come out on top in a customer satisfaction survey, proving that is remains the company to beat when it comes to ecommerce.

And as if to underline just how successful Amazon is at creating an excellent customer experience, it actually came joint first and second in the Foresee study thanks to its .com and .co.uk domains.

It’s not all good news for the ecommerce giant however, as Amazon.co.uk actually saw a two-point decline compared to last year, down from 86 to 84.

John Lewis came third in the study with 79, followed by Apple on 78 and M&S on 77. Unsurprisingly Ryanair came bottom of the pile with just 60 points.

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Amazon beats John Lewis to top customer satisfaction survey

Surprise, surprise! Amazon has come top of Foresee’s online customer satisfaction survey for the fifth year in a row.

In fact the e-tailer comes in first and second position in the table thanks to its separate UK and US domains, easily beating John Lewis and Play.com into third and fourth places respectively.

The findings in the ForeSee Online Retail Satisfaction Index: UK Christmas Edition are based on almost 10,000 customer surveys collected during November and December.

Scores are awarded out of 100 with anything over 80 considered as excellent. Amazon.co.uk (86), Amazon.com (84) and John Lewis (80) were the only brands to exceed this threshold.

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Bic for Her: a different kind of social media firestorm

It's a surprise to very few brands that when you spill a bunch of oil, treat your customers like crap or put your foot in your mouth, there's a decent chance the social mediasphere is going to react.

Social media firestorms are a headache for brands and a boon for PR firms and agencies well-versed in responding to crisis. And with use of social media platforms only growing, they're not likely to go away any time soon.

But not all social media firestorms are the same.

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