Posts tagged with Amazon Marketing Services

Amazon goes social, launches Pages, Posts and Analytics

Is the future of commerce social? It depends on who you ask, and the answer is likely to be based on where you look.

Despite Facebook's massive audience, for instance, f-commerce has not panned out for many brands. Pinterest, on the other hand, has obvious potential.

One thing is indisputable, however: brands continue to invest in their social presences, and challenges notwithstanding, many are still trying to figure out how to convert social to sales and track the process.

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