tag:econsultancy.com,2008:/blog/tags/amazon Posts tagged with "Amazon" from the Econsultancy blog 2018-08-15T13:00:00+01:00 tag:econsultancy.com,2008:BlogPost/70266 2018-08-15T13:00:00+01:00 2018-08-15T13:00:00+01:00 Amazon is courting advertisers with video ads, external links Patricio Robles <p><strong>After years of speculation and <a href="https://www.econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">predictions</a> about Amazon's ability to become a digital advertising powerhouse, it's happening.</strong></p> <p>The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there's every reason to believe that Amazon's ad revenue will continue to grow.</p><p><a href="https://econsultancy.com/blog/70266-amazon-is-courting-advertisers-with-video-ads-external-links/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70245 2018-08-09T13:30:00+01:00 2018-08-09T13:30:00+01:00 Is voice commerce a flop? Patricio Robles <p><strong>Consumers have embraced <a href="https://www.econsultancy.com/blog/70184-the-state-of-smart-speaker-voice-search-in-2018">voice-based intelligent assistant devices</a> like Amazon's Echo Dot and Google Home smart speakers. In fact, on a global basis, the Echo Dot was one of the two best-selling products on <a href="https://www.econsultancy.com/blog/70192-amazon-stumbled-on-prime-day-but-its-competitors-failed-to-pounce">Prime Day last month</a>.</strong></p> <p>But consumer love for these devices apparently isn't producting a voice commerce boom.</p><p><a href="https://econsultancy.com/blog/70245-is-voice-commerce-a-flop/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70224 2018-07-30T13:04:00+01:00 2018-07-30T13:04:00+01:00 Five ways ecommerce is being revolutionized right now Manish Dudharejia <p><strong>Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.</strong></p> <p>That ride is far from over. We are in the midst of still more changes. We cover five of them here.</p><p><a href="https://econsultancy.com/blog/70224-five-ways-ecommerce-is-being-revolutionized-right-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70206 2018-07-25T10:43:31+01:00 2018-07-25T10:43:31+01:00 The four pillars of a successful Amazon strategy Nikki Gilliland <p><strong>Amazon has 310 million global users, and is predicted to have accounted for a third of all online UK spend in 2017. </strong></p> <p>Unsurprisingly, statistics like this present a tempting opportunity for ecommerce retailers, with many choosing to operate across third-party marketplaces like Amazon as well as brand sites, and in some cases, even forgoing their own.</p><p><a href="https://econsultancy.com/blog/70206-the-four-pillars-of-a-successful-amazon-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70192 2018-07-19T08:54:06+01:00 2018-07-19T08:54:06+01:00 Amazon stumbled on Prime Day, but its competitors failed to pounce Patricio Robles <p><strong>On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.</strong></p> <p>On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.</p> <p><a href="https://econsultancy.com/blog/70192-amazon-stumbled-on-prime-day-but-its-competitors-failed-to-pounce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70157 2018-07-06T09:16:09+01:00 2018-07-06T09:16:09+01:00 Amazon turns to print to capitalize on the demise of Toys R Us Patricio Robles <p><strong>The <a href="http://knowledge.wharton.upenn.edu/article/the-demise-of-toys-r-us/">demise of Toys R Us</a> has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.</strong></p> <p>Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn't assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.</p><p><a href="https://econsultancy.com/blog/70157-amazon-turns-to-print-to-capitalize-on-the-demise-of-toys-r-us/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70115 2018-06-22T12:24:00+01:00 2018-06-22T12:24:00+01:00 Five reasons US ecommerce won't be dented by the Supreme Court's sales tax ruling Patricio Robles <p><strong>On Thursday, the US Supreme Court issued a decision in a closely-watched case that overturned a prior ruling that online retailers have relied on to avoid collecting sales tax on online purchases.</strong></p><p><a href="https://econsultancy.com/blog/70115-five-reasons-us-ecommerce-won-t-be-dented-by-the-supreme-court-s-sales-tax-ruling/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70103 2018-06-19T11:33:28+01:00 2018-06-19T11:33:28+01:00 How product-led digital advertising is evolving Oren Stern <p><strong>Last year for the first time <a href="https://www.adweek.com/digital/digital-advertising-revenue-grew-21-and-surpassed-tv-ad-spend-last-year/">data</a> for the US indicated that ad spend on digital surpassed that on TV. </strong></p> <p>There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising - designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards.</p><p><a href="https://econsultancy.com/blog/70103-how-product-led-digital-advertising-is-evolving/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70029 2018-05-16T13:00:00+01:00 2018-05-16T13:00:00+01:00 Amazon is reportedly launching a retargeting ad product Patricio Robles <p><strong>Without much fanfare, Amazon has managed to build a billion-dollar advertising business.</strong></p> <p>That's not so surprising when one considers that, depending on who you ask, <a href="https://econsultancy.com/blog/68345-over-half-of-consumers-now-turn-to-amazon-first-for-product-search">roughly 50% of consumers in the US start a product search on the company's site or in its mobile app</a>, and many more consult Amazon before finalizing a purchasing decision.</p><p><a href="https://econsultancy.com/blog/70029-amazon-is-reportedly-launching-a-retargeting-ad-product/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70006 2018-05-15T14:00:00+01:00 2018-05-15T14:00:00+01:00 How Amazon retailers can use search & social ads to improve customer engagement Oren Stern <p><strong>Many brands are embracing <a href="https://www.econsultancy.com/blog/69921-how-to-optimise-your-amazon-product-ad-campaigns">ecommerce focused advertising on Amazon</a>. But how can you build this into an omnichannel programme incorporating search and social?</strong></p><p><a href="https://econsultancy.com/blog/70006-how-amazon-retailers-can-use-search-social-ads-to-improve-customer-engagement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70012 2018-05-11T15:15:00+01:00 2018-05-11T15:15:00+01:00 China is a "massively untapped market" for US media sellers Patricio Robles <p><strong>Western companies looking to expand their brands into China often face significant challenges in doing so successfully.</strong></p> <p>Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. </p><p><a href="https://econsultancy.com/blog/70012-china-is-a-massively-untapped-market-for-us-media-sellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70003 2018-05-09T14:45:05+01:00 2018-05-09T14:45:05+01:00 Four Amazon weaknesses retailers can exploit Patricio Robles <p><strong>Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, <a href="https://econsultancy.com/blog/69230-after-years-of-resistance-nike-gives-in-to-amazon">like Nike</a>, are deciding that they can't afford not to sell through Amazon channels.</strong></p> <p>For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. </p><p><a href="https://econsultancy.com/blog/70003-four-amazon-weaknesses-retailers-can-exploit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70000 2018-05-08T12:00:00+01:00 2018-05-08T12:00:00+01:00 Walmart's website redesign: Five first impressions Patricio Robles <p><strong>Despite Amazon's amazing growth and online dominance, it's still smaller than one of its chief rivals, Walmart. At its current rate of growth, that could change but Walmart isn't going to be surpassed by Amazon without a fight.</strong></p><p><a href="https://econsultancy.com/blog/70000-walmart-s-website-redesign-five-first-impressions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69996 2018-05-04T13:14:00+01:00 2018-05-04T13:14:00+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Get ready for a splendid round-up of stats.</strong></p> <p>This week’s includes news about data privacy, product pages, voice assistants and much more. And don’t forget to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69996-the-best-digital-marketing-stats-we-ve-seen-this-week-20/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69925 2018-04-06T14:45:23+01:00 2018-04-06T14:45:23+01:00 Four things Black Friday has taught us about ecommerce Nikki Gilliland <p><strong>Whether you’re a bargain hunter or not, Black Friday is hard to ignore. </strong></p> <p>Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.</p><p><a href="https://econsultancy.com/blog/69925-four-things-black-friday-has-taught-us-about-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69921 2018-04-05T12:50:00+01:00 2018-04-05T12:50:00+01:00 How to optimise your Amazon product ad campaigns Oren Stern <p><strong>More brands across multiple sectors – such as consumer packaged goods, consumer electronics and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy,Target and others.</strong></p> <p>This is because online advertising and shopper marketing is going through a major transformation which is being driven by a shift in online shopping behaviours. <a href="https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine">55% of all product searches in the US start on Amazon</a>, which suggests more people are searching directly on the large retail and ecommerce websites than on traditional search engines such as Google.</p><p><a href="https://econsultancy.com/blog/69921-how-to-optimise-your-amazon-product-ad-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69855 2018-03-12T13:30:00+00:00 2018-03-12T13:30:00+00:00 Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies Patricio Robles <p><strong>Last month, Amazon, Berkshire Hathaway and JPMorgan Chase <a href="https://econsultancy.com/blog/69761-three-huge-employers-are-going-to-try-to-disrupt-healthcare">announced</a> they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.</strong></p> <p>And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”</p><p><a href="https://econsultancy.com/blog/69855-employer-sponsored-healthcare-initiatives-will-create-new-opportunities-for-pharmas-medical-device-companies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69851 2018-03-07T14:52:05+00:00 2018-03-07T14:52:05+00:00 Amazon is looking to partner with a bank to offer checking accounts Patricio Robles <p><strong>Is there any industry that Amazon isn't looking to enter?</strong></p> <p>On Monday, the Wall Street Journal <a href="https://www.wsj.com/articles/are-you-ready-for-an-amazon-branded-checking-account-1520251200">reported</a> that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.</p><p><a href="https://econsultancy.com/blog/69851-amazon-is-looking-to-partner-with-a-bank-to-offer-checking-accounts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69788 2018-02-09T15:00:00+00:00 2018-02-09T15:00:00+00:00 Three marketing trends for Asia-Pacific in 2018 Jeff Rajeck <p><strong>Econsultancy recently published a helpful guide to 2018 marketing trends, <a href="https://econsultancy.com/reports/opportunities-and-challenges-for-marketers-in-2018">Opportunities and Challenges for Marketers in 2018</a>.</strong></p><p><a href="https://econsultancy.com/blog/69788-three-marketing-trends-for-asia-pacific-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69761 2018-02-01T15:00:00+00:00 2018-02-01T15:00:00+00:00 Three huge employers are going to try to disrupt healthcare Patricio Robles <p><strong>Late last year, <a href="https://econsultancy.com/blog/69650-what-amazon-s-entry-into-the-pharmacy-market-might-mean-for-pharma-marketers">reports surfaced</a> suggesting that online retail giant Amazon was eyeing entry into the $400bn per year retail pharmacy market.</strong></p> <p>That still might come to pass, but in the meantime, Amazon is doing something that could prove far more disruptive.</p><p><a href="https://econsultancy.com/blog/69761-three-huge-employers-are-going-to-try-to-disrupt-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69758 2018-01-30T13:27:00+00:00 2018-01-30T13:27:00+00:00 Three customer experiences that have disappointed me Ben Davis <p><strong>I think we're at a really interesting time in the history of consumerism.</strong></p> <p>In developed markets, we have all had some amazing experiences enabled by (often mobile) tech. Not only that, we are seeing incredible investment in innovative new technologies (such as voice assistants), with tech-savvy consumers seemingly ready to experiment with tech when it is arguably far from mature (an astounding 10% of UK households have an Amazon Echo, according to Kantar).</p> <p>What are the implications for mainstream businesses? I'd argue there are laggards in many industries that are sitting ducks, ripe not necessarily for disruption, but certainly to be taken down a peg or two by businesses who get the customer experience right.</p><p><a href="https://econsultancy.com/blog/69758-three-customer-experiences-that-have-disappointed-me/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69744 2018-01-22T12:30:00+00:00 2018-01-22T12:30:00+00:00 Is the new Amazon Go the future of brick-and-mortar retail? Patricio Robles <p><strong>More than any other company, Amazon pioneered online retail, totally revolutionizing how people shop and in the process, disrupting countless retailers that came before it.</strong></p> <p>But it isn't done yet and one of its most audacious projects launches today in Seattle, Washington, the home of its headquarters.</p><p><a href="https://econsultancy.com/blog/69744-is-the-new-amazon-go-the-future-of-brick-and-mortar-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69724 2018-01-16T10:21:00+00:00 2018-01-16T10:21:00+00:00 How will voice technology change consumer behaviour? Nikki Gilliland <p><strong>Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. </strong></p> <p>Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.</p><p><a href="https://econsultancy.com/blog/69724-how-will-voice-technology-change-consumer-behaviour/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69698 2018-01-05T11:35:00+00:00 2018-01-05T11:35:00+00:00 Why the ‘working backwards’ method is key to a superior customer experience Nikki Gilliland <p><strong>When you think about the reasons you might buy an Apple product, the specific features of a smartphone or iPad might not necessarily come to mind. Similarly, you probably don’t think about all the products you’ve bought when discussing the benefits of using Amazon. </strong></p> <p>Instead, you might be more likely to think about the brand as a whole, the over-arching customer service it offers, or even the role it plays in your life. </p><p><a href="https://econsultancy.com/blog/69698-why-the-working-backwards-method-is-key-to-a-superior-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69691 2018-01-03T15:00:00+00:00 2018-01-03T15:00:00+00:00 Five things which ecommerce managers will worry about in 2018 Jeff Rajeck <p><strong>2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.</strong></p> <p>So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?</p><p><a href="https://econsultancy.com/blog/69691-five-things-which-ecommerce-managers-will-worry-about-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69650 2017-12-08T15:00:00+00:00 2017-12-08T15:00:00+00:00 What Amazon's entry into the pharmacy market might mean for pharma marketers Patricio Robles <p><strong>Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.</strong></p> <p>According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.</p><p><a href="https://econsultancy.com/blog/69650-what-amazon-s-entry-into-the-pharmacy-market-might-mean-for-pharma-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69636 2017-12-05T13:00:00+00:00 2017-12-05T13:00:00+00:00 Is the Calvin Klein & Amazon deal a step-change for multichannel fashion retail? Nikki Gilliland <p><strong>Last month, Calvin Klein announced a new collaboration with Amazon Fashion for the 2017 holiday season. Along with an exclusive online shop, it has opened two pop-up stores in New York and Los Angeles to run until the end of December.</strong></p> <p>Previously, Calvin Klein has given department stores first access to its new ranges. This time, however, shoppers won’t be able to get their hands on fresh Calvin’s anywhere but Amazon until January – long after the Christmas period has finished.</p><p><a href="https://econsultancy.com/blog/69636-is-the-calvin-klein-amazon-deal-a-step-change-for-multichannel-fashion-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69614 2017-11-28T14:00:00+00:00 2017-11-28T14:00:00+00:00 Amazon won Thanksgiving and Black Friday as retail strategy varied Patricio Robles <p><strong>Amazon's dominance of online retail in the U.S. was on fully display this Thanksgiving and on Black Friday according to data collected by Hitwise.</strong></p> <p><a href="https://www.digitalcommerce360.com/2017/11/27/amazon-captures-55-of-black-friday-transactions-among-top-online-retailers/">According to</a> the competitive intelligence and consumer insights firm, Amazon processed 5.6m transactions on Thanksgiving Day and 7.1m transactions on Black Friday.</p><p><a href="https://econsultancy.com/blog/69614-amazon-won-thanksgiving-and-black-friday-as-retail-strategy-varied/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69571 2017-11-08T15:24:28+00:00 2017-11-08T15:24:28+00:00 Amazon starts discounting products sold by third-party sellers Patricio Robles <p><strong>Amazon's willingness to sacrifice short-term profit for long-term market share is well established. </strong></p> <p>It's the way that Amazon CEO Jeff Bezos went from posting <a href="https://groups.google.com/forum/#!msg/mi.jobs/poXLCW8udK4/_GHzqB9sG9gJ">an ad looking for developers in 1994</a> to becoming the world's richest man a little over two decades later.</p><p><a href="https://econsultancy.com/blog/69571-amazon-starts-discounting-products-sold-by-third-party-sellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69537 2017-11-02T11:52:09+00:00 2017-11-02T11:52:09+00:00 US online sales to surpass in-store sales this holiday season: report Patricio Robles <p><strong>Every year, online retail smashes new records during the holiday shopping season and this year is expected to be no exception. In fact, 2017 could be the year in which a significant symbolic milestone is achieved.</strong></p> <p>According to global consultancy Deloitte, for the first time ever this holiday shopping season, American shoppers will buy more online than they purchase offline.</p><p><a href="https://econsultancy.com/blog/69537-us-online-sales-to-surpass-in-store-sales-this-holiday-season-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69540 2017-10-27T10:15:12+01:00 2017-10-27T10:15:12+01:00 Is Amazon Key the key to Amazon's ownership of the home? Patricio Robles <p><strong>Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center of many of their homes thanks to a new delivery service called <a href="https://www.amazon.com/b?ie=UTF8&amp;node=17285120011">Amazon Key</a>.</strong></p><p><a href="https://econsultancy.com/blog/69540-is-amazon-key-the-key-to-amazon-s-ownership-of-the-home/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69517 2017-10-23T15:00:00+01:00 2017-10-23T15:00:00+01:00 Is Amazon's ad business the new slotting fee? Patricio Robles <p><strong>Amazon's influence continues to grow by the day, leaving even the most powerful brands in the world with little choice but to play its game.</strong></p> <p>Where will Amazon be in one year, five years, ten years?</p><p><a href="https://econsultancy.com/blog/69517-is-amazon-s-ad-business-the-new-slotting-fee/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69473 2017-10-06T09:02:00+01:00 2017-10-06T09:02:00+01:00 What Paddy Power learned about voice interfaces by creating an Alexa skill David Moth <p><strong>Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices.</strong></p> <p>At the <a href="https://goo.gl/dsqgYw">Festival of Marketing</a> this morning Paddy Power’s product innovation manager, Stephen McMeel, gave an insight into the betting firm’s own experiments with Alexa skills.</p><p><a href="https://econsultancy.com/blog/69473-what-paddy-power-learned-about-voice-interfaces-by-creating-an-alexa-skill/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69462 2017-09-29T15:40:00+01:00 2017-09-29T15:40:00+01:00 Ikea just purchased TaskRabbit: Here's why Patricio Robles <p><strong>Ikea, the world's largest furniture retailer, is no digital dummy.</strong></p> <p>The company, which has annual revenue of over $36bn, has proven to be a savvy digital player. It actively markets in numerous digital channels, where it has created some <a href="https://econsultancy.com/blog/63221-six-awesome-examples-of-facebook-campaigns-by-ikea">great</a> <a href="https://econsultancy.com/blog/68629-ikea-renames-products-for-new-seo-focused-retail-therapy-campaign">campaigns</a>. </p><p><a href="https://econsultancy.com/blog/69462-ikea-just-purchased-taskrabbit-here-s-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69392 2017-09-04T15:00:00+01:00 2017-09-04T15:00:00+01:00 Amazon turns Twitch into an influencer sales platform Patricio Robles <p><strong>Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014.</strong></p> <p>Why would an ecommerce giant want to own such a service and why would it, at the time, pay more cash for it than it had paid in any prior all-cash acquisition? </p><p><a href="https://econsultancy.com/blog/69392-amazon-turns-twitch-into-an-influencer-sales-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69382 2017-08-29T11:09:16+01:00 2017-08-29T11:09:16+01:00 On day one, Amazon starts to transform Whole Foods Patricio Robles <p><strong><a href="https://econsultancy.com/blog/69186-is-the-whole-foods-acquisition-the-beginning-of-amazon-s-endgame">Amazon's $13.7bn acquisition of Whole Foods</a>, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.</strong></p><p><a href="https://econsultancy.com/blog/69382-on-day-one-amazon-starts-to-transform-whole-foods/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69364 2017-08-23T15:33:00+01:00 2017-08-23T15:33:00+01:00 Walmart signs ecommerce deal with Google to fight Amazon Patricio Robles <p><strong>In an effort to fight off Amazon, Walmart is making a bold move.</strong></p> <p>Yesterday, the world's largest retailer announced that it is teaming up with the world's largest search engine.</p><p><a href="https://econsultancy.com/blog/69364-walmart-signs-ecommerce-deal-with-google-to-fight-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69295 2017-08-09T11:43:04+01:00 2017-08-09T11:43:04+01:00 As companies embrace Amazon advertising, some SMBs struggle Patricio Robles <p><strong>For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that <a href="https://econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">could make it a big force in digital advertising as early as this year</a>.</strong></p> <p>Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.</p><p><a href="https://econsultancy.com/blog/69295-as-companies-embrace-amazon-advertising-some-smbs-struggle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69255 2017-07-18T14:10:13+01:00 2017-07-18T14:10:13+01:00 Amazon Prime Day 2017: The mind-blowing stats and facts Patricio Robles <p><strong>Last week, Amazon held its annual Prime Day event.</strong></p> <p>The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon's online retail dominance, has become one of the biggest shopping days of the year.</p><p><a href="https://econsultancy.com/blog/69255-amazon-prime-day-2017-the-mind-blowing-stats-and-facts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69230 2017-07-06T14:15:06+01:00 2017-07-06T14:15:06+01:00 After years of resistance, Nike gives in to Amazon Patricio Robles <p><strong>In the latest sign of Amazon's growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth's site. </strong></p> <p>Here's why and what happens next.</p><p><a href="https://econsultancy.com/blog/69230-after-years-of-resistance-nike-gives-in-to-amazon/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69213 2017-06-29T12:00:00+01:00 2017-06-29T12:00:00+01:00 How Europe's $2.7bn Google antitrust fine could impact the internet economy Patricio Robles <p><strong>On Tuesday, the European Commission (EC) announced that it is levying a $2.7bn fine on search giant Google for abusing its dominant search position to illegally favor its own vertical shopping search offering, Google Shopping.</strong></p> <p>In explaining the record fine for breaking EU antitrust rules, EC Commissioner Margrethe Vestager <a href="http://europa.eu/rapid/press-release_IP-17-1784_en.htm">stated</a>:</p><p><a href="https://econsultancy.com/blog/69213-how-europe-s-2-7bn-google-antitrust-fine-could-impact-the-internet-economy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69199 2017-06-27T12:00:00+01:00 2017-06-27T12:00:00+01:00 A dive into the murky, but very important world of affiliate marketing Andy Favell <p><strong>In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.</strong></p> <p>10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.</p><p><a href="https://econsultancy.com/blog/69199-a-dive-into-the-murky-but-very-important-world-of-affiliate-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69186 2017-06-20T11:24:36+01:00 2017-06-20T11:24:36+01:00 Is the Whole Foods acquisition the beginning of Amazon's endgame? Patricio Robles <p><strong>On Friday, Amazon sent shockwaves through the world of retail by announcing its intention to buy upscale grocery chain Whole Foods for $13.7bn.</strong></p> <p>The deal, which came as a surprise to the markets, knocked nearly $40bn off the market caps of other retails. Kroger, Costco, Target, Walgreens and Wal-Mart each saw their stocks drop by more than 4% following the announcement, and their declines accounted for over $23bn of the market cap losses.</p><p><a href="https://econsultancy.com/blog/69186-is-the-whole-foods-acquisition-the-beginning-of-amazon-s-endgame/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69141 2017-06-11T23:59:00+01:00 2017-06-11T23:59:00+01:00 Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming? Jeff Rajeck <p><strong>The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate.</strong></p> <p>Amazon is now eyeing several markets in Asia, can retailers in the region survive?  New research offers some tips - and some hope.</p><p><a href="https://econsultancy.com/blog/69141-amazon-scales-up-in-asia-pacific-how-can-local-retailers-prevent-showrooming/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69126 2017-06-06T15:45:00+01:00 2017-06-06T15:45:00+01:00 Why did Amazon's online video shopping channel fail? Patricio Robles <p><strong>Last March, Amazon launched <a href="https://econsultancy.com/blog/67627-is-amazon-s-style-code-live-this-generation-s-answer-to-the-tv-shopping-channel/">Style Code Live</a>, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century.</strong></p> <p>But little more than a year later, Amazon apparently decided that Style Code Live was not going to be this generation's answer to TV shopping.</p><p><a href="https://econsultancy.com/blog/69126-why-did-amazon-s-online-video-shopping-channel-fail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69134 2017-06-06T13:00:00+01:00 2017-06-06T13:00:00+01:00 Amazon Books: What retail can learn from Amazon's new bookstores Patricio Robles <p><strong>Amazon is largely credited with killing the physical bookstore. </strong></p> <p>Its biggest victim, Borders, once the second largest bookstore chain in the U.S., filed for bankruptcy and began closing all of its stores in 2011. Barnes &amp; Noble, the nation's largest bookstore chain, has been downsizing and is expected to continue to do so for the next decade.</p><p><a href="https://econsultancy.com/blog/69134-amazon-books-what-retail-can-learn-from-amazon-s-new-bookstores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69075 2017-05-15T15:00:00+01:00 2017-05-15T15:00:00+01:00 Is it too early to predict that Amazon will win the voice-controlled speaker market? Patricio Robles <p><em><strong>Why not read our more recent series of articles on the state of voice search:</strong></em></p> <ul> <li><a href="https://econsultancy.com/blog/70178-the-state-of-mobile-voice-search-in-2018/">The state of mobile voice search in 2018</a></li> <li><a href="https://econsultancy.com/blog/70184-the-state-of-smart-speaker-voice-search-in-2018/">The state of smart speaker voice search in 2018</a></li> </ul> <p><strong>Voice-controlled speakers are one of the primary interfaces through which consumers are interacting with voice-based intelligent personal assistants.</strong></p> <p>Therefore it's no surprise that two of tech's biggest names, Google and Amazon, are battling to control the market for these devices.</p><p><a href="https://econsultancy.com/blog/69075-is-it-too-early-to-predict-that-amazon-will-win-the-voice-controlled-speaker-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69080 2017-05-10T09:33:00+01:00 2017-05-10T09:33:00+01:00 FMCG brands, if you didn’t have an Amazon strategy before, you need one now Bola Awoniyi <p><strong>Amazon’s culture lends itself to innovation, but its rapid development and deployment of the Amazon Echo is in a league of its own.</strong></p> <p>Opening with the original Amazon Echo in June 2015, the Seattle-based company released the Echo Dot in September 2016, the Echo Look just two weeks ago, and this week the newest member of the family; <a href="https://www.amazon.com/dp/B01J24C0TI">the Echo Show</a>.</p><p><a href="https://econsultancy.com/blog/69080-fmcg-brands-if-you-didn-t-have-an-amazon-strategy-before-you-need-one-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69051 2017-05-03T14:17:53+01:00 2017-05-03T14:17:53+01:00 Will Amazon's Echo Look help grow the market for voice-based intelligent personal assistants? Patricio Robles <p><strong>Last week, Amazon unveiled the <a href="https://www.amazon.com/dp/B0186JAEWK">Amazon Echo Look</a>, a new $200 device that allows owners to take full-length photos and videos. </strong></p> <p>Pitched by Amazon as a "hands-free camera and style assistant," the Echo Look can be used by owners to create fashion lookbooks and share photos and videos with friends.</p><p><a href="https://econsultancy.com/blog/69051-will-amazon-s-echo-look-help-grow-the-market-for-voice-based-intelligent-personal-assistants/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69034 2017-04-26T12:24:21+01:00 2017-04-26T12:24:21+01:00 Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions Patricio Robles <p><strong>Amazon's effort to take over the world continues unabated. </strong></p> <p>This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.</p><p><a href="https://econsultancy.com/blog/69034-amazon-launches-subscribe-with-amazon-to-help-companies-sell-subscriptions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>