Posts tagged with Amazon

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Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon's ability to become a digital advertising powerhouse, it's happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there's every reason to believe that Amazon's ad revenue will continue to grow.

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Is voice commerce a flop?

Consumers have embraced voice-based intelligent assistant devices like Amazon's Echo Dot and Google Home smart speakers. In fact, on a global basis, the Echo Dot was one of the two best-selling products on Prime Day last month.

But consumer love for these devices apparently isn't producting a voice commerce boom.

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Five ways ecommerce is being revolutionized right now

Ecommerce has come a long way from its birth in the 1990s. From the dot-com boom and bust, to the SEO age, the rise of social media, and the impact of mobile, this industry has had a wild ride.

That ride is far from over. We are in the midst of still more changes. We cover five of them here.

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The four pillars of a successful Amazon strategy

Amazon has 310 million global users, and is predicted to have accounted for a third of all online UK spend in 2017. 

Unsurprisingly, statistics like this present a tempting opportunity for ecommerce retailers, with many choosing to operate across third-party marketplaces like Amazon as well as brand sites, and in some cases, even forgoing their own.

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Amazon stumbled on Prime Day, but its competitors failed to pounce

On Monday, Amazon held its fourth annual Prime Day, its summer answer to the infamous Black Friday and Cyber Monday shopping holidays held every November.

On Prime Day, Amazon rewards Prime members – of which there are now more than 100m – with deals galore, including deals on items sold by Whole Foods, which Amazon acquired last year for nearly $14bn.

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Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn't assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

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Five reasons US ecommerce won't be dented by the Supreme Court's sales tax ruling

On Thursday, the US Supreme Court issued a decision in a closely-watched case that overturned a prior ruling that online retailers have relied on to avoid collecting sales tax on online purchases.

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How product-led digital advertising is evolving

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. 

There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising - designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards.

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retargeting

Amazon is reportedly launching a retargeting ad product

Without much fanfare, Amazon has managed to build a billion-dollar advertising business.

That's not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company's site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.

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How Amazon retailers can use search & social ads to improve customer engagement

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?

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China is a "massively untapped market" for US media sellers

Western companies looking to expand their brands into China often face significant challenges in doing so successfully.

Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. 

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Four Amazon weaknesses retailers can exploit

Amazon's power continues to grow by leaps and bounds, and even brands that had shunned the online retail giant, like Nike, are deciding that they can't afford not to sell through Amazon channels.

For retailers not named Amazon, the company's unrelenting march towards retail dominance is no doubt discouraging. But every Goliath has its David and Amazon is not impervious to competition. 

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